Marketing a Restaurant That you can be Proud of Submitted By: Ryan Burns Submitted To: Professor Linda Berg Date: 3/25/2013 Executive Summary Falling behind to the restaurant across the street? Are you losing business and watching repeat customers slowly start not returning? A restaurants ability to change with the marketplace and its target markets is essential for success‚ especially in our economy at this time where disposal income is much lower. New ideas‚ new strategies and monitoring
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SWOT Analysis Strengths McDonalds has built up huge brand equity and has large market share. Strong brand name‚ image and reputation McDonalds has strong supply chain to support their business. Good innovation and product development. Nutritional information of product available on packaging The McDonalds brand offers consumers choice‚ reasonable prices‚ quality product and great service Strong global presence and performance in the global marketplace Large amounts
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Executive Summary Acting as a “mystery shopper“ we have evaluated one of the McDonalds’ retail shops. We have chosen a McDonalds retail shop by reason of its obvious success. McDonalds has got a yearly profit of approximately 5.5 billion USD by trading with fast-food. Our evaluation shows us there is one certain reason of its success: Constancy! Customers know what they get at McDonalds‚ wherever they are in the world and apparently they appreciate this constancy. Nonetheless
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certain employees of Simon Marketing and associates had colluded to defraud the McDonald’s Corporation in excess of $13 million worth of game prizes over the promotion period (Albrecht et al‚ 2012‚ p.210). The Simon Marketing firm was contracted by McDonalds to run their promotional sweepstakes games. The game prizes consisted of cash‚ vehicles‚ vacations and/or food prizes. According to Richard Dent (FBI Special Agent in Charge)‚ the main players involved in the scheme were as follows; Linda L
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TEAM 1. Initiator * Is responsible for starting the assembly process and for the initial accuracy of the order. * Monitor the KVS(kitchen video system) and respond to new orders on the screen. 2. Assembler * Is responsible in putting all of the components together and creating hot‚ fresh‚ and delicious sandwiches and nuggets. * Pull wrap‚ box‚ or bowl from initiator and assembles the rest orders‚ building sandwiches and wrapping and packaging products. 3. Chaser * Steps in
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Efforts to Reduce the Budget Deficit Ashford University Principles of Macroeconomics ECO 203 Charles Fanning July 1‚ 2013 Efforts to Reduce the Budget Deficit For as long as people can remember‚ the United States has been in debt. Every presidents have tried to reduce our country debt. Some presidents have brought the debt down while others have watch it rise. Many people here in America are starting to wonder whether or not our country will ever be economically stable‚ or continued to be
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Opening a restaurant takes time‚ patience and plenty of work. Deadlines must be met‚ and your efforts must be set towards meeting your budget and creative specifications. But with the right planning‚ getting everything done in a timely manner can be accomplished with minimum frustration. What should I know before opening a restaurant ? Since your first priorities will be to the building your business will be located in‚ and to the supplying of your restaurant‚ you need to work closely with your
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Macdonald’s Industry: McDonalds is the leader of the industry with more than 33 500 restaurants serving nearly 68 million people in 119 countries each day. McDonalds‚ with headquarters in the United States‚ opened First store in 1940 by the McDonald brothers. The Industry is the Global Food Service. The Industry is at mature stage of its cycle in US. This is demonstrated by the low average growth rate about 4%-6%. * Combined annual revenue of about $120 billion * Industry is highly fragmented:
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Agricultural Prices The recent announcement of Mad Cow disease ignited fears about the safety of U.S. beef‚ largely because the disease is not well understood. The fatal disease known as mad cow (bovine spongiform encephalopathy or BSE) has been found in a country’s cattle affect both supply and demand curves. Research indicates that the impact on domestic demand could be small because consumers respond differently to food safety concerns than to long-run health concerns. Research has shown that
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McDonalds Case Assignment for Marketing Sheridan College S.W.O.T Analysis: Strengths: * McDonalds is the largest restaurant organization in the world * Operates over 35‚000 restaurants in more than 100 countries on six continents * Recognized well by people around the world * Well respected brand * Good in restaurant operations‚ real estate‚ retailing‚ marketing and franchising * Affordable food prices * Good marketing strategies * Sales are growing frequently
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