Discussing the Concepts 1. Define marketing and discuss how it is more than just “telling and selling”. Marketing is managing profitable customer relationships. The two fold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. The old sense of making a sale is telling and selling‚ but in new sense it is satisfying customer needs. Selling occurs only after a
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PRINCIPAL OF MARKETING NOTES IMPORTANT QUESTION FOR FINAL EXAMINATION UNIT I 1. What is meant by marketing? Explain the nature of marketing 2. Explain the functions or scope and classification of marketing. 3. What are the concepts of marketing. 4. What is meant by marketing mix? Explain its features. 5. What are differences between selling concept and marketing concept. 6. Write about the principles of marketing mix. 7. Explain the factors influencing marketing mix. 8. Explain the importance of
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Podcasts and webcasts are easy ways to present and distribute information to listeners all around the globe. However there are several drawbacks to this form of media. The drawbacks can be divided into two sections. The first section can be directed towards the process of recording and producing the webcasts. In order to record a webcast you must have: recording equipment‚ a quiet room‚ and time. The second section is focused on the persons listening to the webcast. The webcast is strictly auditory
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surrounding environment that influences consumers and the marketing organization. When we ask ‘is there a market for this product?’ we are asking whether there are people who would want to buy/use that product. An important part of marketing is analyzing the environment and identifying market needs. You cant successfully promote or sell a product if you don’t know who the potential customers are what’s important to them. The aim of marketing is to know and understand the customer so well the product
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P1 Marketing - Concepts and Principles Marketing Marketing is a fragmentary procedure of preparation and executing the marketing mix (product‚ price‚ place‚ promotion) for product services or notes to make exchange between persons and organizations. The managing process in charge for identifying‚ anticipating and satisfying customer requires profits. The product theory is based on the idea that customer’s will select lower priced products that be willingly available. The selling
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The analysis of marketing concept Marketing nowadays has occupied a more and more important position in organisations‚ even in the world ’s economics. The success of an organisation may deeply affected by marketing. Inevitably‚ some arguments are formed along with the marketing development‚ such as ’it is argued that the marketing concept is a force‚ which should pervade the whole organisation and as such is an integral part of the strategic management process ’. In this article‚ I would like
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1 The Concept of Modern Marketing Learning Objectives By the end of this chapter‚ you should be able to: focus • Define marketing. • Specify the three basic propositions of the marketing concept. • Name and describe the four components of the marketing mix. • List the five major environmental forces that affect marketing. An exciting‚ dynamic discipline‚ marketing affects our daily lives in many ways. We are all consumers‚ and many people are part of the marketing process—as salespeople‚ advertising
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Unit 3 - Introduction to Marketing P1 – Describe the concept and principles of marketing. In this task I have been asked to write about what is marketing principles and concepts‚ and also go though what are the 6 elements of Marketing Mix. The list of marketing principle and concept that I will be talk about are; * Overall concept * Marketing definitions * Marketing principles * Marketing activities * Marketing objectives (SMART) * Marketing functions * Links between organisational
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has its unique identity. Marketing execute a vital role in achieving the ultimate goal of business organization-profit maximization. Different companies follow different strategies and concepts of marketing according to their selected target market and customer. Marketing has to face innumerable challenges in its way of work. In this report‚ we have tried to cover the different strategies or concepts followed by different companies or industries in Bangladesh‚ marketing challenges in Bangladesh
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KEY MARKETING CONCEPTS Marketing Research December 13‚ 2011 Marketing is very important and a key concept in creating a successful business. “Marketing is the management process responsible for identifying‚ anticipating and satisfying customer requirements profitably” (Chartered Institute of Marketing). The primary purpose of a business is to obtain and retain customers. Through key marketing concepts‚ businesses have the opportunity to obtain customers which is vital to the life
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