company’s mission is focused on marketing specialty inventory software products to over 1‚200 VARs that sell in vertical markets. Each market is distinct and serves a particular specialty industry. In addition to the software‚ Bradley will sell the inventory data collection hardware that will operate the software. Customarily‚ VARs who sell to these vertical markets focus solely on the industry ’s distinctive product line or service. Though their customers have inventory controls needs‚ these VARs have not
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Market Segmentation Strategy‚ Competitive Advantage‚ and Public Policy Market Segmentation Strategy‚ Competitive Advantage‚ and Public Policy: Grounding Segmentation Strategy in Resource-Advantage Theory Shelby D. Hunt & Dennis B. Arnett Abstract Market segmentation is one of the most widely accepted concepts in marketing. Its fundamental thesis is that‚ to achieve competitive advantage and‚ thereby‚ superior financial performance‚ firms should (1) identify segments of demand‚ (2) target specific
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Indian mutual fund industry Distribution continuum: Key to success kpmg.com/in Foreword Though India’s savings rate has been between 30-35 per cent since last few years‚ investment in mutual funds have been minimal as compared to other avenues for investment1. Emphatically speaking‚ mutual fund business follows a business to business model (B2B) rather than a business to consumer (B2C) model and hence‚ distribution is a critical success factor for any mutual fund. Despite the efforts
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Marketing A market-responsive approach Svend Hollensen Second Edition 2001 ISBN 0-273-64644-3 -1- PART 1 Chapter 1 THE DECISION WHETHER TO INTERNATIONALIZE Global marketing in the firm SME: small medium sized enterprises LSE: large scale enterprises Companies wit little international experience and a weak position in their home market have little reason to try to perform on global markets. Instead they should try to establish a stronger position on their home market. A firm that
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2012 TO: Clayton Industries Management Dan Briggs - CEO Clayton Industries Simonne Buis - President Clayton Europe FROM: Peter Arnell - Manager Clayton SpA RE: Action Plan for Clayton SpA to Increase Sales & Profitability in the Italian Sector EXECUTIVE SUMMARY: Clayton SpA‚ the Italian subsidiary of Clayton Industries‚ faces numerous obstacles that are causing the company to lose profitability as well as its standing in the market it once had. Declining sales
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1.0 Background information Film industry in Kenya has a significant influence on the growth of economy. The film industry is expected to grown tremendously over the coming years. The slow growth of film industry in Kenya can be greatly attributed to the advancement of technology. In order for the indigenous film industry in Kenya to produce quality films worthy of a global audience‚ there are a number of educational‚ technological‚ and commercial concerns that need to be address. Such as Lack of
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Discuss the advantages and disadvantages of State Control of Industry. Certain industries are under state control in many countries. It plays an indispensible role for economic development of nations. The term state control means to govern industry in order to develop the economy and to provide better services and facilities for the public. In other words‚ state control refers to the industry owned by the state or government for national welfares rather than profit. Research has shown state control
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The service industry forms a backbone of social and economic development of a region. It has emerged as the largest and fastest-growing sectors in the world economy‚ making higher contributions to the global output and employment. Its growth rate has been higher than that of agriculture and manufacturing sectors. It is a large and most dynamic part of the Indian economy both in terms of employment potential and contribution to national income. It covers a wide range of activities‚ such as trading
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What is Money Market? What are the important functions performed by it? Ans. A.MEANING OF MONEY MARKET:- A money market is a market for borrowing and lending of short-term funds. It deals in funds and financial instruments having a maturity period of one day to one year. It is a mechanism through which short-term funds are loaned or borrowed and through which a large part of financial transactions of a particular country or of the world are cleared. It is different from stock market. It is not
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Introduction The Indian automotive industry is the sixth largest in the world in terms of production of cars and commercial vehicles with a growth rate of around 12%. India is the third largest exporter of passenger cars in Asia. With an annual production of around 3.9 million units‚ the Indian car industry is growing in leaps and bounds and majority of the revenues are generated through exports to European nations. The car sales in India have grown at an annual rate of 13.8% in the past five years
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