PRINCIPAL OF MARKETING NOTES IMPORTANT QUESTION FOR FINAL EXAMINATION UNIT I 1. What is meant by marketing? Explain the nature of marketing 2. Explain the functions or scope and classification of marketing. 3. What are the concepts of marketing. 4. What is meant by marketing mix? Explain its features. 5. What are differences between selling concept and marketing concept. 6. Write about the principles of marketing mix. 7. Explain the factors influencing marketing mix. 8. Explain the importance of
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George Coulston Unit 1 Business Environment D1 1.0 INTRODUCTION In this assignment I will rank the stakeholders of Tesco relating to importance to the organisation with 1 being the most important and 7 being the least important. I will then write a statement about the importance of each stake holder relating to Tesco. 2.0 IMPORTANCE OF STAKEHOLDERS STAKEHOLDER | IMPORTANCE 1=HIGHEST - 7= LOWEST | JUSTIFICATION | Customers | 1 | Customers are the most important stakeholder
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was established to serve the finacial need of people in the period of be settled by European. Nowadays‚ New Zealand is one of the most competitive and flexible banking industries in the world because of environment and banks’ strategic capabilities. In this assigment‚ the broad macro-environment that influences banking industry will be analysed through PESTEL framework and Porter’s five forces. There are large banks in New Zealand such as ANZ bank‚ BNZ bank‚ and Kiwibank; however‚ just Kiwibank are
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2. How does Amazon.com compete on the web? Amazon.com can not be the great on-line bookstore if it lacks of good founders as well as its core competence. The founder‚ Bezos ‚ is a creative and dynamic man who can keep pace with the dynamic world. The company also pays much attention to its customers‚ suppliers and base on technology. It has an attempt to manage and build itself to be better‚ easier‚ faster and cheaper in order to compete in the world so this became its core value to compete on
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Technology affects us all. Technology can catapult a business into success or destroy it. The technological environment of a business is the external factors in technology that impact business operations. Changes in technology affect how a firm will do business. Although technology trends seem to come and go quickly‚ some have a lasting impact on business. These are ones that change the way businesses operate and provide huge improvement for those that adopt them. Such technologies help firms become
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internal and external factors will ultimately determine the longevity of the company. Management teams are measured on how quickly they can build a company over a short period. However‚ the real measure is how well a company can continue to grow. Company success is continually evolving as the world changes‚ making it difficult on management teams to adapt as internal and external forces mold new paths. Google is a prime example of a leading company who must constantly evaluate their business objectives
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Internal and External Factors Starting from one man ’s kind gesture to help wounded soldiers‚ The Red Cross has grown to be known around the world for their compassionate care for those in need; Working to prevent and/or relieve suffering‚ the Red Cross is made up of donors‚ volunteers‚ and employees. These people come together from all walks of life in order to help those less fortunate or those who have been over-taken by disaster. There are five key service areas in which the Red Cross provides
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I have always lived in the midst of the country‚ surrounded by flora and fauna with which i was taught to live in symbiosis. Shared between a dense forest and the Atlantic sea‚ two fantastic ecosystems hiding a wonderful biodiversity‚ I developped‚ like the other inhabitants‚ a philosophy of life apparently different from real urban people. Actually‚ during a trip with my class‚ I had the opportunity to discover Paris for the first time. I was really shocked by the impassivity‚ the indifference
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ASSIGNMENT INSTRUCTIONS Module Title: Business Skills Module Code: MOD003325 Level: 4 Academic Year: 2012/13 Semester: TRI 2 Module Leader: Stephen Humphrey Instructions: Answer ALL of the following tasks. Word Limit: Word Limit varies by task component (3000 maximum) Written assignments must not exceed the specified maximum number of words. All assignments which do so will be penalised. The penalty will be the deduction of marks at the Markers discretion. Assignments
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responses to changes in its business environment. ASDA Group (ASDA) owned by Wal-Mart group company‚ is a grocery and general merchandise retailer in the UK. In 2008‚ ASDA recorded a profit before tax of £520.4m‚ down slightly from £532.7m but exceeding arch rival Sainsbury ’s. ASDA ’s sales hit £18.57bn‚ up from £16.7bn‚ in ranking the chain third in the supermarket hierarchy after ASDA and Sainsbury ’s. There have been many changes in ASDA ’s business environment over the last 65 years. ASDA
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