6. What is the difference between micromarketing and macromarketing? What subjects‚ or areas of interest‚ should be included in macromarketing? Is it a promising area for theory development in marketing? why or why not? Bullet Points: 1. Definition of micromarketing 2. Definition of macromarketing 3. Relationship or differences 4. Subjects in macromarketing 5. Special Features of marketing theory 6. Which is better? Why? 1. micromarketing Micro refers to the marketing activities of
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Japan (日本‚ Nippon) is a country in Asia. It has many islands. Four of them are big‚ and the biggest is the 7th largest island in the world. This island is called Honshu. The islands are near the East Asian coast‚ in the western part of the Pacific Ocean. Japanese people call their country "Nihon" or "Nippon"‚ which means "the origin of the sun" in Japanese. HISTORY In 1941‚ Japan hit Pearl Harbor in Hawaii‚ a water base of the United States and destroyed or damaged many ships and airplanes.
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Background Information Japan‚ otherwise known as‚ The Land of Rising Sun‚ is located in Eastern Asia and is slightly smaller than California. With a population of 127‚368‚088 the majority of the population are Japanese. The people are 98.5% Japanese‚ .5% Korean‚ .4% Chinese‚ and .6% other. The average age of the people is 45.4 years‚ 0-14 years makes up 13.5% of the population‚ 62.6% 15-64‚ and 23.9% other. Much of the population practice both Shintoism and Buddhism religions‚ while about 9%
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Chapter 2 Company and Marketing Strategy: Partnering to Build Customer Relationships GENERAL CONTENT: Multiple-Choice Questions 1. _____ is the task of selecting an overall company strategy for long-run survival and growth. a. Strategic market planning b. Annual market planning c. Short-term planning d. Advertising e. None of the above is correct (Answer: a; p. 37; Easy) 2. Adapting the firm to take advantage of opportunities in its constant changing environment is called
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a long period full of isolation. During the 19th century‚ Japan and Korea were exposed to the threat of foreign powers‚ rapid modernization‚ economic progress‚ and an expansion of their social structure. The economic success attained by these two countries is impressive and well known. They both share common ideological traits‚ but also have different‚ unique pathways that brought themselves to modernization. Korea was different than Japan because of their highly centralized government. The Korean
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for how you‚ the individual learner‚ would like to go about it‚ would be like trying to force you into a mould. So‚ in doing this we are not trying to force you into a mould‚ or insisting that all students should go about learning in the same way. What we are trying to achieve‚ however‚ is that you choose the way you would like to learn; and adopt and use learning methods that you find useful to achieve your particular study goals. :K\GRZHVRPHWLPHVILQGLWGLIILFXOWWRFKDQJHRXUSDWWHUQVRIOHDUQLQJ"
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Unit-1 Q1. Define micro and macro economics‚ Distinguish between them‚ and explain the scope‚ importance and its limitations Ans. modern economy analysis has been divided into two major branches that is micro and macro economics. Micro economics means the economics system which deals individual economics unit on the other hand macro economics means the economics unit which deals aggregate as a whole that is national income‚ general employment‚ and total out –put‚ general price level etc. These two
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Country Risk Assessment through Macro level factors: Foreign business operations and investments are affected by societal actions and policies‚ as well as‚ governmental regulations and restrictions; macro level factors act external to the company and are quite uncontrollable Youtoi must be conscious that these factors do not affect the marketing ability of the concern directly but indirectly the influence marketing decisions of the company. These are the macro level factors that should be obtained
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Reflection Paper: What is Strategy? Porter invalidates “Operational Effectiveness” as being strategy. As he puts it‚ oftentimes‚ businesses concentrate on productivity‚ quality and speed. These concepts lead further down to total quality management (TQM)‚ benchmarking‚ time-based competition‚ outsourcing‚ partnering‚ reengineering and change management. Although these principles may sound ideal‚ these do not lead to the ultimate goal of the company and that is profitability. Strategy rests on the
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STRATEGY IMPLEMENTATION The idea behind this continual process is that each step of the planning process requires some degree of implementation before the next stage can begin. This naturally dictates that all implementation cannot be postponed until completion of the plan‚ but must be initiated along the way. Implementation procedures specific to each phase of planning must be completed during that phase in order for the next stage to be started. Read more: Strategy Formulation - organization
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