The Macro-environment The macro-environment includes concepts such as demography‚ economy‚ natural forces‚ technology‚ politics‚ and culture. Demography refers to studying human populations in terms of size‚ density‚ location‚ age‚ gender‚ race‚ and occupation. This helps to divide the population into market segments which can be beneficial to a marketer in deciding how to tailor their marketing plan to attract that demographic. The economic environment refers to the purchasing power of
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“Outline the components of any organization’s macro environment and give an example for each component of a current major operational change or industry trend”. Macro Environment: The factors outside of the industry that influence the survival of the company; these factors are not directly controllable by the organisation. (Elliot‚ Rundle-Thiele‚ Walker‚ p.48) Components of the Marco Environment: There are six (6) major components of which the macro-environment is made up of; 1. Demographic 2
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describe the macro environment‚ can be identified and examined. These There are a number of common approaches how the external factors‚ which are mentioned in the factors indirectly affect the organization but cannot be controlled by it. One approach could be the PEST analysis. PEST stands for political‚ economic‚ social and technological. Two more factors‚ the environmental and legal factor‚ are defined within the PESTEL analysis (or PESTLE analysis). The segmentation of the macro environment according
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Macro environments relates to the larger forces that have an impact on society as a whole and not just on one or a few organizations. A single organization cannot usually have a significant impact on these forces and therefore can only adapt its marketing mix to account for the opportunities and threats that arise. The company’s macro-environment consists of six major forces that impact on organizations. The six major forces are demographic trends‚ economic trends‚ natural trends‚ technological
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economy‚ politics‚ demographics‚ and social trends. One technique used by organizations to monitor the environment is known as environmental scanning. It allows marketers to understand the current state of the environment‚ so that the organization can predict trends. The Macro Environment There are a number of common approaches for how the external factors‚ which describe the macro environment‚ can be identified and examined. These factors indirectly affect the organization but cannot be controlled
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1. Micro Environmental The microenvironment consists of five components. The first is the organization’s internal environment—its several departments and management levels—as it affects marketing management’s decision making. The second component includes the marketing channel firms that cooperate to create value: the suppliers and marketing intermediaries (middlemen‚ physical distribution firms‚ marketing-service agencies‚ financial intermediaries). The third component consists of the five types
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day. In response‚ the company is exploring alternatives to the dipper well system‚ some of which have been put in place this year. Starbucks also said it plans to conduct a comprehensive water footprint audit in 2009 to get a clearer picture of its water use and ways it might be reduced. On a brighter note‚ Starbucks recently announced a goal to reduce energy use by 25 percent and purchase enough renewable energy credits for 50 percent of its energy needs by 2010. The company is working with the U
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Interaction of micro elements The interaction between 5 competitive forces‚ create environment for Apple very competitive and hard to survive. Low entry barrier‚ rapid innovation of supplier and changing demand of consumer create the product life-cycle shorten. A lot of competitors with very similar product specification let product easy to imitate and alter PC become near to commodity product. Thus this leads to low market share industry. In addition‚ strong power of suppliers‚ a lot of competitors
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A macro environment comprises the external factors that can influence a business. These factors are often out of the control or management ability of a company. Factors typically include economic‚ demographic‚ political‚ and technological forces in business. Business owners and managers often spend copious amount of time and effort to assess the overall economic environment in order to determine the number and strength of each factor. Strategies and performance reviews can help owners and managers
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Macro environment of apple company. Macro environment is a far environment which comprise of several forces that raise strategic issue to Apple. These forces are social force‚ economic force‚ politic force‚ and technology force which well known as PEST (figure 3). Figure 3 Macro Environment Technology forces The first force that influences computer industry structure is rapid and sustained technical progress. Each year‚ integrated circuits and other electronic components become better
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