Level Three Examination February 2010 MK325: Marketing Communications 1 ____________________________________________________________ ________________ Instructions: Time allowed: 3 Hours Rubric: You are required to answer FOUR questions from a total of EIGHT Nature of examination: unseen Allowable material: none Question 1 Due to the recession‚ your Finance Director wants to cut the advertising budget for the FMCG brand you have responsibility for
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Coca-Cola Zero or Coke Zero is a product of the Coca-Cola Company. It is a sugar-free variation of Coca-Cola. Coke Zero is Coca-Cola’s biggest product launch in 22 years‚ and primarily targets young adult males. In the U.S.‚ advertising has reflected that by describing the drink as "calorie-free" rather than "diet"‚ since that demographic associates diet drinks with women. SWOT Coca-Cola Zero is a sugar-free‚ zero calories soft drink produced and distributed by The Coca-Cola Company. This
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Business Implications of Social Media Marketing In today’s competitive arena‚ marketing is the essential aspect for every organisation to identify‚ anticipate and satisfy customer requirements profitably as well as to achieve organisational objectives. Different companies are adopting different types of marketing strategies according to the type & size of the organisation‚ their products and services and existing competition in the market place. There are mainly two types of marketing strategies
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ensure that product documentation meets the needs of users. What’s the difference between technical communication and technical writing? Technical communication and technical writing are basically the same thing. Technical communication is a newer term that describes a field that is growing to include additional skills such as user experience design and instructional design. Both fields share the same goal of creating clear and organized content that helps users to achieve specific goals.
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Ethical implications of new and emerging technologies: Biomedical Part A: There is no evidence of a specific inventor of biomedical engineering‚ however‚ it’s earliest form of evidence‚ was first recoded from a mummy from Thebes. The preserved body has the first known signs of prosthesis in the form of a wooden toe that was attached to the foot using string. This proves that the continuous development of biomedical engineering is enabled by the natural human instinct to improve and increase the
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vocabulary knowledge was lost when local and global inferencing abilities were controlled. Different predictors of Korean high school students’ reading comprehension abilities based on their English proficiency were shown in this study. Some pedagogical implications are suggested. [general vocabulary knowledge/ inferencing abilities//predictor of reading comprehension abilities/어휘능력/ 유추능력/영어독해능력
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Hydrosphere – Water & Wetlands Introduction Planet earth- rightly termed as blue planet because of enormous quantity of water enveloping the earth‚ is unique in harbouring life on earth as we know today. The term hydrosphere represents this part of the earth. For millions of years‚ the intricate balance between hydrosphere and atmosphere has resulted in the observed global pattern of seasons‚ cycle of snow and rainfall‚ summers and winters‚ droughts and floods. This has consequences
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A Self Analysis Paper The Reasons for Seeking Counseling Career Name ………………………………………… Course: ………………………………………….. Professor: ………………………………………. University Of: …………………………………… Date: ………………………………………………. Self Analysis: Reasons for Seeking a Counseling Degree Knowledge‚ from time immemorial has been a tool of immense empowerment if directed positively toward the right direction. This blatant awareness has channeled my vision into pursuing education
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LITERATURE IN ENGLISH (2010) Paper 1 2 hours 40 minutes Additional Materials: Answer Booklet/Paper READ THESE INSTRUCTIONS FIRST Write your Index number and name on all the work you hand in. Write in dark blue or black pen. Do not use staples‚ paper clips‚ highlighters‚ glue or correction fluid. Answer four questions. Your questions must be from either three or four different set books. This question paper is divided into three sections: Drama‚ Poetry‚ Prose. Your questions must
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MARKETING: Internet marketing Introduction Internet marketing is use of internet and associated digital technologies to attain marketing objectives and support modern concepts. Internet marketing is a marketing strategy used by businesses to process new products online and offer customer services online. Internet is applied to all marketing communication aspects and supports marketing process. Internet marketing is a significant part of marketing mix in several organizations. Internet marketing
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