Leisure- Cruise Industry Major: Marketing Porter’s Six Forces I. Threat of New Entrants: Low * Barriers to entry: High * High Capital Requirements: The capital required to start up a cruise line is one of the key factors contributing to this industry’s high barriers to entry. With the average cost of building a cruise ship rising‚ the amount of capital needed to start up a cruise line is estimated at one billion dollars. Therefore discouraging any new entrants into the industry. * High
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CHAPTER 3: THE MICRO ENVIRONMENT MGMT 488 – STRATEGY AND POLICY OVERVIEW The micro environmental analysis is the second step in creating the Environmental Analysis. The micro environment examines the general business climate as it relates to the organization within its industry. The micro environment is also known as Porter’s Five Forces of Competition. The macro environment is primarily concerned with major issues and upcoming changes in the environment. The analysis looks at five areas of interest
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Five Forces Analysis on the MP3 Player industry: Competition amongst sellers of MP3 Players: There are over 100 manufacturers of MP3 players‚ which all offer a similar product‚ so rivalry is generally strong in the industry. Differentiation by branding is very important and a constant launch of fresh actions is required to improve market standing (e.g. by introducing new products or adding new technical features to improve user friendliness). Apple is currently the dominant market leader (market
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Institute for Prospective Technological Studies Digital Economy Working Paper 2013/04 Digital Music Consumption on the Internet: Evidence from Clickstream Data Luis Aguiar Bertin Martens 2013 Report EUR 25851 EN European Commission Joint Research Centre Institute for Prospective Technological Studies Contact information Address: Edificio Expo. C/ Inca Garcilaso‚ 3. E-41092 Seville (Spain) E-mail: jrc-ipts-secretariat@ec.europa.eu Tel.: +34 954488318 Fax: +34 954488300 http://ipts
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Micro Environment The actors close to the company that affect its ability to serve its customers – the company‚ suppliers‚ marketing intermediaries‚ customer markets‚ competitors‚ and publics. 1. The Company a. All groups/departments in a firm are interlinked. 2. Suppliers a. Suppliers form an important link in the company’s overall customer value delivery system. 3. Marketing intermediaries a. Helps the company to promote‚ sell and distribute the goods and services to final buyers. These
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Macros are commands that symbolizes a sequence of instructions in an abbreviated form. Those instructions consist of a symbol‚ a name‚ or a key that represents a list of commands‚ actions‚ or keystrokes. A macro is a shortcut to for a task that you do repeatedly (Microsoft Word Macros). In programs like‚ Microsoft words‚ Microsoft Excel‚ and other programs‚ a macro is a saved sequence of commands or keyboard strokes that can be stored and then recalled again with a single command or keyboard stroke
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Globalization of Malaysian Music Industry We live in a globalised world. Boundaries and differences are becoming increasingly blurred as globalisation takes over the course of human development. With the aid of information technology‚ we have become ever so advanced in many aspects beyond past generations. Thanks to the unlimited opportunities emerged from globalisation‚ we can have more frequent exchanging of ideas‚ trade‚ culture‚ education and so on‚ between a country and the rest of the world
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In the 1960s‚ Cambodia was very prosperous. Every sector was very well developed‚ and what amazes me the most was entertainment industry. At that time‚ movie and music industry did make many countries in Asian region jealous. We had Sin Sisamuth and Ros Sereysothea‚ whom Cambodian people of all generations regard as the Golden-Voiced King and Queen respectively. And there were so many talented filmmakers‚ song writers‚ movie stars‚ traditional dancers‚ and so forth. What about nowadays? When talking
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MACROECONOMIC FACTORS INFLUENCING THE VIDEO GAME CONSOLE MARKET Demographic Factors: Age is the main demographic factor affecting the market for video game consoles although common misconceptions are that the market is mainly comprised of teenagers. Recent Studies shows that the largest market sector of video game console purchases are teenagers or young adults. ESA demographic data shows that America¶s average game player¶s age is 34 and the average age of game purchasers is 40 (see article x) Generational
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THE MUSIC INDUSTRY One of the less visible but highly challenging aspects of the Internet is the impact it has had – and is having – on the entertainment business. This is particularly the case with music. At one level its impacts could be assumed to be confined to providing new ‘e-tailing’ channels through which you can obtain the latest CD of your preference – for example from Amazon.com or CD-Now or 100 other websites. These innovations increase the choice and tailoring of the music purchasing
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