Approach Paper Evaluation of the World Bank Group’s Targeted Support for Small and Medium Enterprises January 7‚ 2013 Background and Context 1. The World Bank Group seeks to promote private sector led growth to generate employment‚ shared growth and poverty alleviation.1 International research indicates the important role SMEs Figure 1: SME Share of Total Employment‚ by Country Income Category play in growing economies.2 2. As income levels increase‚ SMEs tend to comprise a larger share of economy
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Y PEKKA TUOMINEN Managing Brand Equity ABSTRACT The purpose of this study is to discuss and elaborate the main issues encountered in managing brand equity. In order to achieve this purpose‚ we first analyse the concept of brand equity; second‚ we provide a comprehensive framework for managing brand equity; and finally‚ we distinguish different ways to leverage and measure brand equity. The concept of brand equity emerged in the early 1990s. Brand equity can be regarded as a managerial concept
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investment recommendation supported by strategic analysis of VOD.L and the Telecommunications sector and a comprehensive valuation based on DCF‚ multiple and DDM analysis. September 6‚ 2010 [EQITY RESEARCH REPORT: VODAFONE. (VOD.L‚ VOD LN)] Equity Research Report NAME: Myles Carey CID: 00619732 TABLE OF CONTENTS Page 3: Investment Summary Pages 3-4: Investment Highlights Page 5: Business Summary Page 6: SWOT Analysis Page 7: Telecoms Industry - Overview Page 8: Telecoms Industry – Trend
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Taking part-time jobs has become the phenomenon among university students‚ and some students in Soochow University follow this trend as well. Indeed‚ there are some advantages; however‚ there are also some disadvantages. One of the advantages is that students can earn money. Some students have to earn money on their own to pay the tuition while some students just earn money to pay for their expenditure or satisfy their desire. In this material-oriented society‚ money is important and indispensable
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Equity has brought benefits to many litigants who would otherwise have been severely disadvantaged by the common law. Discuss‚ with reference to decided cases. William the Conqueror found England with no single system of law common to the whole country. The law was mainly sets of customary rules which differed from area to area. For example‚ in one area you could get away with stealing‚ in another it would be seen as crime. There was no such thing as ‘ The English Legal System” until William’s
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Discuss the Possibility of Global Pandemic in Modern Times When we are talking of the possibility of a global pandemic it is not so hard to imagine as it is a current reality‚ the risk and rate of infection seems to be steadily on the increase. A pandemic is a worldwide epidemic that‚ according to the World Health Organisation‚ (WHO) has to meet three conditions; the infectious microbe infects and causes serious illness to humans and humans don’t have immunity against the Virus. This virus can also
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Badge No. : 66286 Group : H Topic : The advantages and disadvantages of having a part time job. The advantages and disadvantages of having a part-time job. Many students work while attending university for many different reasons. It can be difficult to balance work and school‚ but it can certainly be done .Actually‚ there are many advantages such as earning money‚ gaining new experiences‚ and developing your organizing and time management skills. However‚ you should take into
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Selecting an Overall Positioning Strategy The full positioning of a brand is called the brand’s value proposition—the full mix of benefits on which a brand is differentiated and positioned. It is the answer to the customer’s question “Why should I buy your brand?” Volvo’s value proposition hinges on safety but also includes reliability‚ roominess‚ and styling‚ all for a price that is higher than average but seems fair for this mix of benefits. The figure shows possible value propositions on which
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HARLEQUIN Case Analysis Memorandum The Harlequin MIRA decision Alex Gold 13 Strategic recommendation of Harlequin’s MIRA Program Harlequin Enterprises: The MIRA Decision After examining Harlequin’s current strategy‚ market position and opportunities available‚ I recommend that Harlequin should enter single-title women’s fiction market with a campaign strongly focused on the romance genre‚ featuring some of the best-selling authors that were once Harlequin series authors. I will
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