Q1. Explain the duties of PRO and what is the scope of PRO ? PUBLIC RELATION OFFICER (PRO) : According to the Institute of Public Relations‚ USA‚ "Public Relations is a deliberate‚ planned and sustained effort to establish and maintain mutual understanding between an organization and its public." A public relations officer (PRO)‚ also known as ’Media Specialist‚’ is the spokesperson of an organization. His or her role is to convey the policies and interests of the organization to the public through
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Discuss whether the introduction of maximum prices by a government would solve the problem of scarcity. Introduction Maximum price is the highest possible cost of a good or a service that is legally allowed. While an unregulated market usually does not have a maximum price besides what consumers are willing to pay‚ during certain times‚ the government would step in to assert some price control so that consumers within the country will not be affected that badly by inflation. (BusinessDictionary
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Scope Case Report From: Gwen Hearst To: Management cc: VP of Product Development VP of Sales VP of Market Research VP of Finance VP of Advertising Subject: Scope Marketing Strategy Date: 1/5/1991 The current strategic efforts for the Scope brand are successful‚ but a competitive threat has brought about concerns as to whether Scope can continue to be profitable in the marketplace. An emerging segment
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The collapse of Enron case study Q1. The key stakeholders involved in‚ or affected by the collapse of Enron are: employees and retirees‚ thousands of them lost their jobs and the investment; the executives: Kenneth Lay‚ Jeffrey Skilling and Andrew Fastow they sold significant blocs of company stock‚ have conflicts of interests; government figures‚ Lay had close personal tie with the Bush family‚ Enron’s efforts influence policy making; regulatory authorities: Commodities Futures Trading Commission
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Becoming a naval officer would allow me to fulfill a duty to serve my country‚ just as my ancestors once did. It would allow me to become the leader I was born to be‚ and the leader I am called to become. Being a Naval officer is certainly not an easy task‚ and is a task that not many get to do. Naval officers are the best of the best‚ therefore only the elite get the privilege to serve their country as one. For many it has been a family tradition or a lifelong dream that has led them to
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it took Enron 16 years to go from about $10 billion of assets to $65 billion of assets‚ and 24 days to go bankruptcy. Enron is also one of the most celebrated business ethics cases in the century. There are so many things that went wrong within the organization‚ from all personal (prescriptive and psychological approaches)‚ managerial (group norms‚ reward system‚ etc.)‚ and organizational (world-class culture) perspectives. This paper will focus on the business ethics issues at Enron that were
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OBJECTIVES AND SCOPE OF THE PROJECT The banking industry is one of the fastest growing industry in India. It is a mirror image of the economy of the country. With the liberalization of the economy‚ India has become the playground of major global banking majors. The major objectives of the study are as below: To analyse how political‚ economical‚ socio-cultural‚ technological factors affect this industry by PEST analysis. To find out level of competition in Indian banking industry through
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Scopes Monkey Trial Toriano Mcafee His/125 Rona Stuart Scopes Monkey Trial Is teaching evolution to children a negative thing? In 1925‚ there was a trial that took place that has been questioned whether or not the trial was real or staged made to look real. The name of the famous American case is The State of Tennessee vs. John Thomas Scopes‚ which had become commonly known as the Scopes Monkey Trial. A high school teacher‚ known as John Scopes
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In 2001‚ Enron was the fifth largest company on the Fortune 500. Enron was also the market leader in energy production‚ distribution‚ and trading. However‚ Enron ’s unethical accounting practices have left the company in joint chapter 11 bankruptcy. This bankruptcy has caused many problems among many individuals. Enron ’s employees and retirees are suffering because of the bankruptcy. Wall Street and investors have taken a major downturn do to the company ’s unethical practices. Enron ’s competitors
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DESCRIPTION OF A GENDER OFFICER IN AN ORGANIZATION The Gender Officer is responsible for gender mainstreaming and proactive technical support to the organization. S/he will work with all departments and partners to ensure that gender equity principles are incorporated into all policies and activities. S/he will plan‚ implement and follow up on gender-related activities and provide support to Counterpart staff‚ partners and grantees on mainstreaming gender in their programs and activities‚ including design
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