services marketing integrating customer focus across the firmChapter 01 Introduction to Services Multiple Choice Questions 1. (p. 4) In the simplest terms‚ _____ are deeds‚ processes and performances. A. Attributes B. Experiences C. Services D. Goods E. Benefits Difficulty: Easy 2. (p. 4) The maintenance contract offered by Sears on its Kenmore refrigerators‚ dishwashers and microwaves is an example of a(n) _______. A. Service B. Experience C. Attribute D. Good E. Benefit Difficulty:
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Lauren Smith Assignment 1: Understand the need for discipline in the uniformed public services. What is discipline? The will to do the right thing in a timely fashion without getting results. Discipline is knowing right from wrong and the responsibilities for your own actions. Discipline controls a person’s behaviour towards everything in day to day life. If someone has the right discipline it will then contribute to keeping that person in line to ensure you get where you want in life. Having
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BMA791 SERVICES MARKETING Semester 1‚ 2013 THIS UNIT IS OFFERED IN: Hobart Teaching Team: Dr Rob Hecker Marcus Bai Xuesong CRICOS Provider Code: 00586B Contact Details Unit Coordinator & lecturer: Dr Rob Hecker Campus: Hobart Room Number: 307 Email: Rob.Hecker@utas.edu.au Phone: +61 3 6226 1774 Fax: +61 3 6226 2170 Consultation Time: By appointment 2 Contents Contact Details ……………………………………………………………………………………………………………………… Page 2
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TABLE OF CONTENTS Food Service: A Growing Industry 1 Categories of Food Service 2 Catering and Food Delivery Services 3 Hygiene and Sanitation 9 Design and Layout of the Dining 12 And Working Area Principles of Quantity Cooking 15 Planning Menu 21 Capital Requirements‚ Food Costing and Pricing
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Introduction to Services Marketing In general‚ goods can be defined as objects‚ devices‚ or things‚ whereas products refer to both goods and services. A service is any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to a physical product. The distinction between goods and services is not perfectly clear. Service is the sum of all encounters between a customer and a service provider
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the operation of these public institutions‚ upgrading of the skills base with modernisation of its functional principles‚ procedures and systems; and. the development of a realistic remuneration policy based on performance (Carlos‚ 2009‚ p731). To discuss the development of performance management‚ I could use many examples within the public sector however I am going to concentrate on three key examples: Local Government‚ Health services and Fire and Rescue Service. I will focus on the performance regimes
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PRO and what is the scope of PRO ? PUBLIC RELATION OFFICER (PRO) : According to the Institute of Public Relations‚ USA‚ "Public Relations is a deliberate‚ planned and sustained effort to establish and maintain mutual understanding between an organization and its public." A public relations officer (PRO)‚ also known as ’Media Specialist‚’ is the spokesperson of an organization. His or her role is to convey the policies and interests of the organization to the public through various modes of media. For
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Junk food in school is a great idea because it appeals to more kids. Its brings money to the school and as a young adult in high school you should be able to choose what you eat. Junk food is tasty and kids want to eat it. It gives you a quick energy boost to stay up to be attentive to their instructor when there tired. It’s also cheap so that the less fortunate kids can afford it. It’s a big variety so more kids can choose what they want to eat instead of being force to eat food chosen for them
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Public Relations What is public relations? There seems to be many different answers to that question. Merriam-Webster ’s online dictionary defines public as "of‚ relating to‚ or affecting all the people or the whole area of a nation or state." It defines relations as "the state of being mutually or reciprocally interested" (Merriam-Webster‚ 2005). These two definitions indicate that public relations affect all the people of a nation or state that are mutually interested. This paper will provide
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Title: Why people commit suicide? Discuss in relation to Durkheim’s work. Suicide is conscious termination of life. It is death that occurs after intentionally injuring yourself. The term suicide is applied to all cases of death resulting directly or indirectly from a positive or negative act of the victim himself‚ which he knows will produce this result (Durkheim‚ 1970:44). The famous French sociologist Emile Durkheim (1858 - 1917) provided a sociological explanation of that what usually is considered
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