DP10 Marketing of Financial Services 16 APRIL 2004 1. 2. 3. 4. 5. 6. Time allowed Total number of questions Number of questions to be answered : Three (3) hours : Five (5) questions : Four (4) questions [25 marks each] Begin each answer to a new question on a fresh page. Answer all questions in English. A blank page is provided at the end of the question paper for rough work. ANSWER FOUR (4) QUESTIONS ONLY 1. (a) (b) (c) Explain the meaning of “marketing” in relation to the banking
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Public Service Broadcasting is a major tool in initiating informed social change in people and nations through mass media. It is intended to meet community needs which exist beyond traditional‚ geographical‚ and institutional boundaries. It has traditionally been the dominant form of broadcasting in much of the world and even though with commercial broadcasting taking over much of public service broadcasting due to high viewership and resulting revenues‚ its importance cannot be undermined in India
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“INTERNAL SERVICES MARKETING” PROFESSOR BRETT COLLINS School of Management Deaking University Victoria 3217 Australia (Tel: +6152 471277) and PROFESSOR ADRIAN PAYNE Marketing and Logistics Group Cranfield School of Management Cranfield Institute of Technology Cranfield Bedford MK43 OAL UK (Tel: 0234 751122) Submitted to European Management Journal Copyright: Collins and Payne 1991 INTERNAL SERVICES MARKETING INTRODUCTION Over the past few years the term internal marketing is
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Why do street children exist? That is the question playing in my mind. Who is to be blame for this? What’s the effect of this to the society we’re living? Many factors and aspects could be the reason of their existence. “Street children is a word which can be used with different kinds of children. They can be children who work on the streets by doing errands or selling items. Street children may spend a lot of time in the streets‚ but sleep at home. They can also live permanently on the streets
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Is the idea of Public Service Broadcasting still relevant? The broadcasting has undergone dramatic change in the past two decades. Facing new technologies (multi-channel‚ broadband and digital convergence)‚ the future of public service broadcasting is now a crucial global concern. Innovative ways to access audiovisual content over the internet‚ mobile phone networks or other new media becomes ever more common. Television has moved rapidly from four main stations to hundreds‚ and it is likely to
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| 3 | 3 | Vodafone and Public Relations | 4 | 4 | PR strategies of Vodafone India | 5 | 5 | Crisis | 7 | 6 | Vodafone future PR strategies | 8 | 7 | Webliography | 10 | Executive Summary This handbook gives an insight into the PR strategies adopted by Vodafone Essar. Vodafone Essar is a mobile service provider which launched in India in September‚ 2007. It was previously known as Max Touch‚ Orange and Hutch. Over the years these brand names projected the services in many different ways. Vodafone’s
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The Development of Public Relations in Indonesia Introduction The Republic of Indonesia comprises five major islands: Java‚ Kalimantan‚ Sumatera‚ Sulawesi‚ and Papua. Some other islands are Maluku‚ Nusa Tenggara‚ and Bali. There are approximately 17‚000 small islands comprise the Indonesian archipelago that stretches along the Equator extending more than 4‚800 km. With more than 220 million people‚ Indonesia’s population ranks fourth in the world. Although Indonesians live in more than 6
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police attempting to stop crime through mentioning problems to the police physically stopping the crime and dealing with the problems. In Michael Moss’s‚ The Extraordinary Science of Addictive Junk Food‚ the power of the communication that advertisers use can easily manipulate people into loving junk food which would in create an addiction that consumers would be stuck in for every long time. Systems of power are upheld with language by showing a message in a specific way to
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Our country‚Malaysia is a well develop country. That goes for public transport too. It also well develop. There always have some issue that should we having a free public transport.This issue already exist for some time.Resident of Malaysia always question about this issue.Some of them hoping that can get a free public transport but some reject this idea.As for me‚I totally agree about the free public transport.There are some benefits that we can get. First of all‚the benefits is save money.For
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talented children today‚ who flourish when it comes to public education. Musically inclined students succeed more at school‚ than those who lack musical talents. For musically talented adolescents‚ school tends to come naturally‚ along with good grades. Excellent grades for students‚ mean an easier path in college and life in general. Universities want scholars with laudable GPAs. Competition for schooling‚ becomes increasingly laborious and tougher to keep up with. Money means everything in this world
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