For the exclusive use of J. LAU TB0073 August 17‚ 2007 Kannan Ramaswamy LG Electronics: Global Strategy in Emerging Markets Mr. Nam Woo‚ President of LG Electronics (LG)‚ was collecting his thoughts after the press conference in Beijing. He had been appointed as the President of LG Electronics in China in 2006 and was unveiling an ambitious agenda to accelerate LG’s presence in the country. He reflected on the emergence of South Korea as a major hub in the consumer electronics business and the
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contents CONTENTS Page No 1. 2. Executive Summary The Evolution 2 3 -Global Brands and Globalization 3 3. Why Branding? 9 -Brand : Meaning 10 -Brand Equity 12 -Aspects of a Good Brand 13 - What makes brands great? 14 - What makes brand leaders lose their way 17 4. Why go global? 19 - Going global: the risks 20 - What principles govern and guide global brands? 21 - Global branding versus local marketing 23 5. Strategic Planning Cycles for Brands 26
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the most convincing explanation for the existence of global inequalities: modernization theory‚ dependency theory or world-systems theory? 4 July 2012 Which of the following perspectives offers the most convincing explanation for the existence of global inequalities: modernization theory‚ dependency theory or world-systems theory? Globalization has had both a positive and negative impact throughout the world. An interconnectedness within the world where complicated issues can arise creating
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MULTINATIONAL CORPORATIONS IN INDIA MEANING • Multinational corporations (MNCs) are huge industrial organizations having a wide network of branches and subsidiaries spread over a number of countries. The two main characteristics of MNCs are their large size and the fact that their worldwide activities are centrally controlled by the parent companies. POSITIVE ROLE OF MNCs • The frst important contribution of MNCs is its role in flling the resource gap between targeted or desired
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A part (d) model answer Case study- a multinational company Name a multinational company and one country where it operates Nike‚ Vietnam‚ Southern Asia Explain how the MNC affects local people and the economy of that country. Use at least three developed ideas. Nike is the World’s leading supplier of sportswear. It has many factories in Asia‚ including 24 in Vietnam. It has a major impact on both the Vietnamese people and its economy. Thousands of jobs are created for local people which means
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Global Nanocomposites Market 2014-2018 Nanocomposites are a class of materials that incorporate nano-sized particles in a matrix of other materials such as polymers. Such nano-sized particles enhance the properties of the matrix materials‚ including characteristics such as mechanical strength‚ electrical and thermal conductivity‚ and chemical resistance. Nanocomposites are used in a range of industries such as Building and Construction‚ Automotive‚ Aviation‚ and Healthcare. Covered in this
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Global Directed Energy Weapons Market 2014-2018 Directed energy weapons focus high-energy emissions to launch an offensive against the enemy such that there is minimum collateral damage. Electromagnetic waves (masers‚ lasers‚ radio frequency‚ and microwave)‚ supersonic sound‚ and particles with mass could constitute the energy used to attack the enemy. Directed energy weapons can have vast applications. Some of their potential applications are in damaging armored vehicles‚ missile defense systems
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GLOBAL MARKETPLACE According to Giddens‚ Globalization is an economic phenomenon which refers to the fact that “we all increasingly live in one world‚ so that individuals‚ groups‚ and nations become more interdependent” (Giddens‚ 457). Among the many economic factors driving globalization‚ the role of transnational corporations is particularly important. Giddens defines transnational corporations as “companies that produce goods or market services in more than one country” (Giddens‚ 461)
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June 1999 Revised February 2000 Accepted June 2000 Benefits and challenges of global sourcing: perceptions of US apparel retail firms School of Business‚ University of Wisconsin-Madison‚ USA‚ and Manchester Business School‚ The University of Manchester‚ Manchester‚ UK Keywords International sourcing‚ Retailing‚ Clothing industry Abstract Investigates various benefits and challenges that retail firms perceive in global sourcing‚ and how those benefits and challenges differ in terms of firms ’ demographic
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The recession in the US market and the global meltdown termed as Global recession have engulfed complete world ecomony with a varying degree of recessional impact. World over the impact has diversified and its impact can be observed from the very fact of falling Stock market‚ recession in jobs availiability and companies following downsizaing in the existing available staff and cutting down of the perks and salary corrections. Globally the financial sector sacking the existing base of employees in
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