MARKETING STRATEGIES OF THE BANKING INDUSTRY Banking Industry is one of the most important service industries which touches the lives of inillions of people. Its service is unique both in social and economic points of view of a nation. Earlier the attitude of banking service was that it was not professional to sell one ’s services and was unnecessary in the sense that traditional relationships and quality of products were sufficient to carry forward the tasks. Before the mid 1950 ’s the banks
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Strategic Analysis of eHarmony ------------------------------------------------- CONTENTS EXECUTIVE SUMMARY 4 ANALYSIS & EVALUATION: 4 EXTERNAL ANALYSIS: 4 ECONOMY: 4 DEMOGRAPHICS: 4 INCOME DISTRIBUTION: 4 ETNIC MIX: 5 GEOGRAPHIC DISTRIBUTION: 5 AGE STRUCTURE: 5 SOCIAL AND CULTURAL TRENDS: 5 GLOBILIZATION: 5 TECHNOLOGICAL TRENDS: 5 GOVERNMENT INTERVENTION: 6 BUSINESS TRENDS: 6 MICRO LEVEL ANALYSIS: 6 BUSINESS CYCLE: 6 MAJOR PLAYERS IN THE INDUSTRY: 7 DIRECT
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Msys 111 revision Compare and contast RFID tags and bar codes RFID Radio frequency id technology Can read rdif tags from a greater distance Don’t need to be put in a line of sight with the scanner Can be read at faster rate than bar codes Contain high levels of security Barcodes Traditional visual representation of data. Much smaller and lighter than RFID tags therefore easier to use Less expensive Work with the same accuracy Universal technology Key difference is bar codes are the traditional
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1.1 Theoretical Background The shift in global business has created a new form approach in global business landscape‚ thereby forcing firms to rethink their marketing strategies. The development in the global business environment stands out as having a dominating role in this shift. It is the business demand on the internet for increase and greater bandwidth. Global business is seen as the means to facilitate e- commerce by offering rapid transfer rate to open up multimedia delivery to small and
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2.7 The Consequences of Counterfeiting Counterfeits represent a critical danger to shoppers. Dangerous fake merchandise can prompt wounds and diseases. In situations where fake products cause no physical mischief‚ purchasers are hurt monetarily when they are tricked into using their hard- earned money on a poor-working‚ low-quality fake product. In addition‚ since organizations must raise their costs to recover misfortunes from forging‚ the general population is compelled to pay higher costs for
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strategies for growth: ee market penetration‚ ne market development‚ en product development‚nn diversification downsizing: eliminate products/units that are not profitable/no longer fit the overall strategy prod and serv lvls of prod core cust. value > actual prod: features‚ design‚ packaging‚ quality‚ brand name > augmented prod: warranty‚ after-sale serv.‚ prod support‚ delivery/credit prod+serv class consumer prod: convenience‚ shopping‚ specialty‚ unsought industrial prod: materials+parts‚ capital
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CHAPTER Marketing Channels Delivering 12 Customer Value PRE VIEWING We now arrive at the third marketing mix tool—distribution. Firms rarely work alone in creating value for customers and building profitable customer relationships. Instead‚ most THE CONCEPTS are only a single link in a larger supply chain and marketing channel. As such‚ an individual firm’s success depends not only on how well it performs but also on how well its entire marketing channel competes with competitors’ channels
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Explain why companies use distribution channels and discuss the functions these channel perform. Answer: Definition of Distribution Channel One of the company goals is to deliver their value within the network through supplier‚ distributor‚ and also customer. In delivering the value‚ organization must have and build a distribution channel because most producers do not sell their product or service directly to the consumers. Distribution channel (also called marketing channel or trade channel)
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Evaluation of the business model for Wal-Mart.com. Is it a successful model? Wall-Mart is using the click and mortar business model‚ it is a multi-channel business model that leverages the best of both online and offline operations. One of the advantages of this model is that it offers products and services through multiple channels: through its brick and mortar stores and online store. In addition‚ most of the products offered by Walmart.com have successful e-tailing characteristics. They are
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Information Sharing in Supply Chain Management Done by : Abrar Al-Ajlan Jaya Sinha Acknowledgement Our special thanks to Dr. Astone for her valuable and consistent support. A foreword Today‚ many businesses are failing owing to the incompetency in achieving an effective supply chain process. Also‚ those who are able to successfully manage the supply chain are not successful just by managing this alone. Rather‚ businesses succeed when they combine other marketing strategies with
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