LECTURE 1: What is Marketing? Evolution of Marketing: Product OrientationSalesConsumerCompetitorCRMValue (brand equity) 5 C’s (Strategic) * Company * Customers * Competitors * Collaborators * Context 4 P’s (Tactical- “marketing mix”) * Product * Promotion * Price * Place LECTURE 2: Customer Behavior Consumer Decision Making Process: Adoption Process (of new concepts that do not rely on previous purchases) (textbook): AwarenessInterestEvaluationTrialDecision
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1. The quality of ubiquity‚ as it relates to e-commerce‚ is illustrated by A) the same set of standards being used across the globe. B) the spread of plentiful‚ cheap information. C) the enabling of commerce worldwide. D) the availability of the Internet everywhere and anytime. 2. Which of the following is not one of the unique features of e-commerce technology? A) information density B) transparency C) richness D) social technology 3. The act of engaging consumers in a dialog
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Introduction The failures of big businesses and financial markets have consistently stopped the growth of economies and businesses at its track. This paper does not seek to assert that scenario thinking could have avoided such misfortunes‚ but it is certain the widespread use of scenario analysis would have increased the awareness of businesses towards highly dislocating environmental factors and provided the impetus for the planning and implementation of mitigation and contingency measures.
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Submitted To: Ms. Fatima Saman Qaisar Submitted By: (Group No. 04) Sara Khurshid 10-4932 Azka Anjum 10-4945 Abdul Hanan 10-4926 Ali Abbas 10-4918 Ahmed Khalid 10-4973 Date: 23rd November‚ 2013 Contents Company profile Nishat Mills Limited is most modern‚ vertically integrated textile company which is largest textile exporter for Pakistan. It was established in 1951 has 198‚120 spindles‚ 655 Toyota air jet looms. It has advance textile dyeing and processing units‚ 2 stitching
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The advent and prosperity of the Internet has provided many marketers with a platform to spread brand awareness. E-Marketing is defined by Chaffney as “The management and execution of marketing using electronic media such as the web‚ e-‚mail‚ Interactive TV‚ IPTV and wireless media in conjunction with digital date about customers characteristics and behaviours”(Chaffney‚ 2006 p. 10) In “2009 brands spent half a billion pounds on internet advertisers‚ up from £114 million in 2002“(mintel‚2010) This
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1 ECS209-J Oct/Nov 2008 This paper consists of xx pages plus instructions for the completion of a mark reading sheet. The formulas that you should use appear on page xx. SECTION A - ESSAY QUESTIONS Answer any TWO of the following three questions. Each question carries 25 marks. Section A therefore counts 50 marks. IMPORTANT: Please write on both sides of each page QUESTION 1 (a) Lenders and borrowers are seldom able to do a direct deal because of a clash of interests. How do financial intermediaries
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Introduction When David McConnell founded his company‚ Avon was first known as the California Perfume Company. The company was named Avon in 1939‚ as a tribute to his favorite writer‚ William Shakespeare. As the first "Avon Lady"‚ Mrs. P.F.E. Albee initiated the company’s famous direct-selling method‚ and her name is still honored today in the company. Avon established itself as a household name in the Fifties and Sixties with a worldwide network of door-to-door sales-ladies. Today‚ Avon remains
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Analyse the benefits of internet marketing to customers (m1) Introduction In this report‚ analysis is going to be discussed in terms of how the following organisations; EasyJet‚ eBay and Debenhams‚ use internet marketing activates to build on conventional online and offline marketing principals‚ offering customers greater freedom of choice and benefits. EasyJet EasyJet is a British airline carrier that is based at London Luton Airport. EasyJet is the largest airline of the United Kingdom‚ by number
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THE FINANCIAL SYSTEM – NATURE‚ EVOLUTION AND STRUCTURE A financial system is an integral part of a modern economy. An effective system of payment for goods and services enables huge production and the specialization of labor in the economy. The word „system‟ means an ordered‚ organized and comprehensive assemblage of facts‚ principles or components relating to a particular field and working for a specified purpose. But the word system in the term „financial system‟ represents a set of closely held
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Mass Customization in Apparel & Footwear Industry– Today’s Strategy‚ Future’s Necessity Mass Customization has gained momentum over Mass Production in the apparel & footwear industry. This paper talks about why we should look at this business strategy and how this concept has evolved over a period of time. There are many apparel & footwear players adopting this concept but at intermittent stages. The prime drivers of mass customization are technology‚ supply chain transformation and organizational
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