Chapter 11 marketing strategies for the new economy Past paper: Discuss the advantages and disadvantages of the new economy for marketers (60%). How might companies develop a new economy strategy for their products or services (40%)? Illustrate your answer with examples. * Does every company need a new-economy strategy * Definition: new economy means the industries that stimulate the development or play an important role in electronic commerce and the internet‚ market computer hardware
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sales are available within the delivery range of selected stores; all the goods ordered are hand-picked by the staff within each store. The disintermediation process helps Tesco offer their products at low prices due to the reduction in operational costs. Once an order is placed on one of their products‚ they delivered directly to the customer. Both disintermediation and business-to-consumer help Tesco maximise its profits‚ as well as being a more effective competitor against its main industry rivals
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being impacted by technology. Service industries are also impacted. Technology is being used in services to increase self-service‚ decrease the importance of location‚ shift from time-dependent to non-time-dependent transactions‚ and increase disintermediation. 1. Technology allows organizations to compete on various dimensions. 2. Manufacturing technologies include machining centers‚ NC machines‚ industrial robots‚ CAD‚ CAD/CAM‚ FMS‚ and CIM. 3. ERP systems are a new generation of software
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DELL E-Commerce within Dell and How This New Way of Doing Business is Managed Introduction Dell is one of the world’s top providers of computer products and services to businesses and Consumers. The Company has revenues of $38.2 billion worldwide and employs over 41‚000 staff worldwide. Ireland is home to Dell’s European manufacturing operation‚ with a plant in Limerick‚ and a UK/Ireland sales and support operation in Bray/Cherry wood. Dell’s success has made it the number one PC supplier in
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MANAGEMENT DEVELOPMENT INSTITUTE OF SINGAPORE INTERNATIONAL INFORMATION TECHNOLOGY MANAGEMENT ASSIGNMENT HIGHER DIPLOMA IN INTERNATIONAL BUSINESS ------------------------------------------------- NAME OF STUDENT | NRIC OR FIN NUMBER | KARAN ASHOK | G1138495T | DATE HANDED IN: 27/03/2013 1)
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Service Request SR-kf-013 Paper Your Name here Course Number/Description Due Date Professor Name Here Running Header: Service Request SR-kf-013 Paper Frequent Shopper Program The electronic commerce components of the Frequent Shopper Program are aspects of the Sales and Marketing Department’s strategic objectives to increase the loyalty and profitability of its consumers. Under this program‚ customer shopping trends are identified and rewarded. This in turn can support the objectives
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1. _____ is the marketing of goods and services to individuals and organizations for purposes other than personal consumption. |a. |Secondary marketing | |b. |Interactive marketing | |c. |Business marketing
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1. The costs incurred when a firm buys on the marketplace what it cannot make itself are referred to as (Points : 1) | switching costs. transaction costs. procurement. agency costs. | 2. Disintermediation (Points : 1) | results from the speed of the Internet. is defined as the elimination of layers in the distribution process. is a result of social networking. All of the above | 3. The four major types of competitive strategy are: (Points
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INTRODUCTION 9-1 THE CHANGING INTERNET ! Software-as-a-service (SaaS) ! Push‚ not pull‚ technologies and personalization ! F2b2C ! Voice over Internet Protocol (VoIP) ! Web 2.0 9-2 How can IT support business processes? Information Technology Capabilities Business Process Redesign How can business processes be transformed using IT 9-3 Software-as-a-Service ! Software-as-a-service (SaaS) – delivery model for software in which you pay for software on a
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Building Online Customer Loyalty: Integrating Customer Loyalty Tiers.’ Journal of Consumer Marketing‚ Vol. 23‚ No. 7‚ pp 421-429 (2006) Porter‚ M Shunk‚ D‚ Carter‚ J‚ Hovis‚ J & Talwar‚ A. ‘Electronics Industry Drivers of Intermediation and Disintermediation.’ International Journal of Physical Distribution & Logistics Management‚ Vol37‚ No. 3‚ pp 248-261. (2007) Turban‚ E.‚ King‚ D.‚ Viehland‚ D Ward‚ M & Lee‚ M. ‘Internet shopping‚ consumer search and product branding’. Journal of Product & Brand
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