Chapter 10 Starting a business Chapter 10 | Starting a business 1. 2. 3. 4. 5. 6. Preparation Selecting a business structure Licences and registration Renting or buying the premises Franchising Opening for business Preparation Chapter 10 Starting a business Preparation • Before a person starts trading‚ they should: – do some research‚ – protect the IP‚ – prepare a plan‚ – raise some money‚ and – take out insurance. Selecting a business structure Chapter 10 Starting a business Business
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major issues or background of the essay is the need to review the franchisee code of conduct in Australia and verifying the amendments those took place in 2008 and 2010. The key points for this review are issues like questions of good faith in franchising‚ the various rights of franchisees at the end of their franchise agreements for example recognition for any contribution they have made to building the franchise‚ and the incorporation of the Competition and Consumer Act 2010 (Cth) with respect
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------------------------------------------------- The KFC Business Model The Colonel began franchising his chicken business in 1952 by traveling from town to town and cooking batches of chicken for restaurant owners and employees. The Colonel awarded Pete Harman of Salt Lake City with the first KFC franchise. A handshake agreement stipulated a payment of a nickel to Sanders for each chicken sold. Sanders sold his interest in the U.S. company for $2 million to a group of investors headed by John Y
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Starting a Business 1. What is Franchising? Franchising is a business method of expansion that allows an individual or group of individuals to market a product or a service and to use of the patent‚ trademark‚ trade name and the systems prescribe by the owner. Who is the franchiser/franchisor and franchisee? • Franchisor/Franchiser – a legal entity which owns the patent‚ trademark‚ method and products or services that allows others to use under his name. • Franchisee – a person or a group of persons
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Chapter 9: Global Market Entry Strategies The need for a solid market entry decision is an integral part of a global market entry strategy. Entry decisions will heavily influence the firm’s other marketing-mix decisions. Global marketers have to make a multitude of decisions regarding the entry mode‚ which may include: (1) The target product/market (2) The goals of the target markets (3) The mode of entry (4) The time of entry (5) A marketing-mix plan (6) A control system to check the performance
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Applebee’s a suitable candidate for franchising due to its nature of industry. The factors are local production in limited geographic markets‚ physical locations are helpful and industries involving local knowledge. Being a restaurant chain‚ it makes perfect sense for applebee to be franchised as this allows them to offer their food and dining experience at a variety of locations. This is also effective for applebee to increase their pool of customers. Franchising is also suited for applebee as
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KEM CHICKS Submitted by: JAPS Del Rosario I. Time Context: 1985 II. Viewpoint: Bob Sadino‚ owner of Kem Group of business III. Major Policy Statement Kem Chicks is the best gourmet lifestyle supermarket in the Kemang area that serves upper and middle cosmopolitan customers delighting the customers through better product quality‚ delightful ambiance and display with depth of knowledge of specialty foods and products. IV. Statement of the Problem How will the Kem Chicks expand its supermarket by
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From its humble beginning as the neighbourhood bakeshop‚ Julie’s Bakeshop has turned into one of inspiring success story. With constant brand mixing and innovation‚ Julie’s Bakeshop is now on its 30th year in the business of providing quality and freshly baked breads and pastries. Julie’s Bakeshop History Diegs and Julia Gandionco established Julie’s Bakeshop in 1981. The couple were able to systematically use effective business strategies to build its name. Julie’s Bakeshop was able to open
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critical issues and the tools needed to take immediate action. We recommend that Panera Bread Company: 1. Open cafés in untapped markets‚ and focus on utilizing franchising to achieve the desired 1:160‚000 café: person ratio by 2010. We found that the restaurant industry life cycle is still in growth. This growth coupled with Panera‟s strong franchising capability offers a significant opportunity for Panera to pursue. To achieve this Panera must first use the current site selection and market analysis processes
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MAC COSMETICS PROMOTIONAL STRATEGY MAC (Makeup Art Cosmetics) is originally a Canadian company that has been operating for more than 20 years and it has already penetrate to many countries all around the world‚ in the North and South America at most. It sells brand cosmetics of high quality that is intended for professional as well as everyday usage. The brand is sought-after also by many celebrities‚ fashion models‚ and photographers because of its delicate texture‚ huge choice of colors‚ and
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