Table of content The executive summary…………………………………………………….. 2 1. History of Ansoff Matrix.………………………………………………… 3 2. Introduction………………………………………………………………. . 3 3. Model Use and the Applicability………………………………………….. 5 3.1 Market Penetration…………………………………………........ 5 3.2 Market development…………………………………………….. 7 3.3 Product Development………………………………………….. .. 7 3.4 Diversification………………………………………………… … 9 4. The Advantages…………………………………………………………… 12 5. The Risks……….………………………………………………………
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What is BCG matrix? The BCG matrix is a chart that had been created by Bruce Henderson for the Boston Consulting Group in 1968 to help corporations with analyzing their business units or product lines. This helps the company allocate resources and is used as an analytical tool in brand marketing‚ product management‚ strategic management‚ and portfolio analysis. Analysis of market performance by firms using its principles has called its usefulness into question‚ and it has been removed from some major
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Boston Consultancy Group (BCG Matrix) This product portfolio matrix classifies product lines into four categories. The BCG models suggests that organisations should have a healthy balance of products within their range. The Boston Consultancy Group classified these products as following: Dogs These are products which have low market shares and low market growth rates. The options for many companies is to phase these products out‚ however some organisation do go for the strategy of
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SWOT MATRIX (Strengths –Weaknesses-Opportunities-Threats) -is an important matching tool that helps managers develop four types of strategies: SO (strengths-opportunities) WO (weaknesses-opportunities) ST (strengths-threats) WT (weaknesses-threats) STRENGTHS-WEAKNESSES (SO) Strategies This strategies use a firm’s internal strengths to take advantage of external opportunities. All managers would like their organizations to be in a position in which internal strengths can be used to
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Introduction Walt Disney Company (Disney) is a leading diversified international family entertainment and media enterprise with five business segments which are parks and resorts‚ studio entertainment‚ consumer products‚ media networks and interactive media. Disney started out in 16 October 1923 through signing a contract with M. J. Winkler to produce a series of Alice Comedies. Disney was first known as The Disney Brothers Studio. Walt Disney struggled for years of unsuccessful characters‚ but he
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Performing a careful analysis ensures Reebok’s continued growth and profitability in an environment with strong competitive forces‚ weak economies‚ and nine years of flat growth. The analysis summary appears below with the conclusion. EFE: External Factor Evaluation Matrix The EFE indicates there are significant revenue opportunities in meeting the needs of aging leisure-oriented Baby-boomers (BBs)‚ and the young Generation-Y (GY)‚ who desire fashionable sportswear and are Internet savvy. Two significant
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Economical •The population figures and automobile buying capacity of people. • Strength of business demand for new vehicles. • Real incomes of car buyers relative to car prices •The cost and availability of motor finance (credit) •The cost of running a vehicle •Income and Employment •Rate of Interest Legal •Legal provision relating to environmental population by automobiles. •Legal provisions relating to safety measure •Anyone who wishes to register a new vehicle in Singapore must first
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Internal and External Factors In a variety of business environments around the world‚ four management functions are usually found. The functions are planning‚ organizing‚ leading‚ and controlling. These are used from top-level management to frontline or organizational management. Globalization‚ technology‚ innovation‚ diversity and ethics are factors that affect these business functions. One can examine almost any organization and find this to be true. Wal-mart is one of the leading retail
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Children and young people’s development can be affected by a various range of External Factors. An External Factor is something that occurs outside which influences a child or young person and the way they develop. These can include things such as their background or family environment‚ if they are in poverty or deprivation‚ if they are a ‘looked after child’ meaning if they are a child of the care system and personal choices that the child or young person may make. A child or young person’s
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1. What is Walt Disney Company’s corporate strategy? The company’s corporate strategy is centered on creating high-quality family content‚ exploiting technological innovations to make entertainment experiences more memorable‚ and international expansion. 2. What is your assessment of the long-term attractiveness of the industries represented in Walt Disney Company’s business portfolio? Disney has a long-term attractiveness in the media and entertainment industry in my opinion. They are
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