Walt Disney Attractions * Global Market Research * * November 1‚ 2012 * Team 6 ------------------------------------------------- Table of Contents I. Introduction 1.1 The Purpose and Scope of the Study1 1.2 Executive Summary.1 1.3 Research Methodology1 II. Presentation of Key Data 2.1 Key Indicators for Analysis2 2.2 Key Indicator Data Tables4 2.3 Explanation of Data Tables5 III. Analysis of Data and Key Recommendation
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The Walt Disney Company Jessica Weber Communications for Accountants / COM/530 September 13‚ 2010 Deborah Elver‚ MBA‚ CPA The Walt Disney Company Walt Disney founded the Walt Disney Company in the late 1920s in order to provide families across America and around the world with quality entertainment for every member in the family. Disney created entertainment for families in several different ways. The first being their television programs‚ which include animated and live movies
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November 2008 Disney “All our dreams can come true‚ if we have the courage to pursue them” (Disney). This famous quote was made by a enormous dreamer that has bridged the idea for one of the most successful companies in the world. Walt Disney‚ theme parks‚ movies‚ jobs‚ and many other attributes make up this gigantic company. Walter Elias Disney was born on December 5‚ 1901 in Chicago Illinois and died on December 15‚ 1966 in Los Angeles California. Walt’s father‚ Elias Disney‚ was an Irish-Canadian
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Disney’s Espoused and Enacted Values Aaron Eberhard 04/12/2010 Com/ 530 When Walt Disney started his company his goal was to “produce great visual entertainment†(Igner‚ 2008). An idea that quickly took off like a wild fire and grew into a dynasty. Disney still encompasses the visual media but also includes the additions of parks‚ resorts‚ consumer products‚ television stations‚ animation departments‚ and movie picture organizations. Each department has goals‚ missions‚ and values
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Tangible Resources Disney has strong financial assets‚ with over $25 billion in revenue‚ over $45 billion in assets‚ and exponentially increasing stock performance. Disney has facilities internationally‚ including theme parks‚ movie studios‚ and retail locations. Intangible Resources The Walt Disney Company has strong brand image. It has a reputation with customers for family-friendly‚ high quality entertainment. The company also has extensive human resources. By 2000‚ Disney had 110‚000 employees
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Disney and Ideal Beauty What is “ideal beauty” to you? To me‚ it is how our society perceives the perfect man or woman to look like‚ and how all humans should strive to make their appearance similar to. In today’s world‚ the media tries to push their opinions of “ideal beauty” on to the younger generation; through mass media and marketing. Disney‚ one of the largest and most prominent companies that appeal to children around the world‚ uses products such as animated features and merchandise to
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SWOT Analysis for Disney Strengths Characters – The people who helped Disney reach this height were the characters. Mickey Mouse‚ Cinderella‚ Winnie the Pooh‚ Ariel‚ and many others are the assets of Disney and are the most humongous money generators. I think Walt Disney would be nothing without these characters therefor they form the most important strength pillar for Disney. Good Values – Disney stands for values and ethics. Disney movies are for children and young teenagers. It’s a plus point
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The Walt Disney Company: The Entertainment King 1. Teaching Objectives A. To illustrate many of the basic concepts in corporate strategy‚ such as synergy‚ diversification‚ and resource based view of the firms. 2. Discussion Questions A. Why has Disney been successful for so long? B. What did Michael Eisner do to rejuvenate Disney? Specifically‚ how did he increase net income in his first four years? C. Has Disney diversified too far in recent years? 3. Content of Analysis
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Leader-Walt Disney Walt Disney is the prolific creator and leader of The Walt Disney Company. Disney is most recognized for his gallant efforts which created the Disney empire‚ yet his leadership style is one that has melded into a company culture and a prescribed way of organizational leadership. Disney is a man of many words and accomplishments which has led the Disney organization to extensive success. Throughout his 43 year career in film and television‚ Disney was the personification of
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Disney-Marvel Merger The Walt Disney Company has a major need to fill content since it has so many media outlets. Marvel Entertainment Inc. is just another company that can provide Disney the content they need to fill their programming and theme parks. In 2006‚ Disney acquired Pixar Animation Studio’s Inc. for $7.4 billion in stock giving them the rights to Toy Story. The article provides knowledge about the different levels of licensing and the importance of mergers and acquisitions. For
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