DISNEY: LOSING MAGIC IN THE MIDDLE KINGDOM Hong Kong Disneyland will provide guests with an immersive experience to re-ignite “the magic that is the Disney storytelling tradition”. The park will act as a springboard for our other businesses throughout China and the region. - Andy Bird‚ president of Walt Disney International‚ August 20051 Three years after its opening in September 2005‚ Hong Kong Disneyland had yet to gather sufficient momentum to catapult its attendance rate to a satisfactory
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Disney: Losing Magic in the Middle Kingdom Executive Summary With a revenue of $10.6 billion‚ Disney was one the global players in the theme park entertainment industry. The first Disneyland theme park was opened successfully in California in 1955‚ following Disneyland theme parks in Florida‚ Tokyo and a less successful one in France. In order to raise awareness of the brand “Disney” in China‚ another Disneyland was to be set up in Hong Kong in cooperation with its government. Hong Kong was thought
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Disneyland Disneyland‚ known for being one of the happiest places on earth- both adults and children believe it to be a magical place to visit. Walt Disney had an incredible imagination to put together a place where you can escape the real world. Disneyland has a charm that no other place on earth can compare to; it has a special way of creating a magical environment. Many things about this place make it so special‚ one of the many things is the landscape and attractions. Its impossible to try
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BOOK SUMMARY Inside the Magic Kingdom Seven Keys to Disney’s Success By: Tom Connellan This book is centered around a “gang of five” who spend a week at Disney World park to learn how Disney offers great customer service to millions of park visitors. Led by a tour guide‚ they set out on a walking tour of Walt Disney World with the opportunity to improve their customer focus. CHARACTERS • Bill Greenfield- a 58 year old commercial loan officer at a bank in the Northwest • Carmen Rivera- vice president
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Clay Davis Wood Equipment M1-A3 (Inside the Magic Kingdom) In this report I will identify ten things that I learned from this book that will help improve the dealership. Attention to detail is probably the thing that stood out most in my mind‚ because it can be applied to such a wide variety of things within the dealership. The specific example was the horse-head hitching posts that are stripped down and re painted every night. This is true attention to detail. Obviously this could
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Descriptive Essay: Disney World (The Magic Kingdom) When I walk through those magical gates I stumble upon Main Street‚ USA. This just happens to be the first of seven themed lands. The décor is early-20th century small-town America‚ which happens to be inspired by Walt Disney’s childhood and the movie Lady and the Tramp. As I stroll down Main Street I can see an old fashioned movie theatre‚ quaint little shops‚ and an antique barber shop. But the best part of all is at the end of Main Street
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International Theme Park‚ Inc. and “service” training from Disney USA of all crew members) Weaknesses • No major rides and attractions were added to the park within the last four years • Plunging park attendance 3. Product Life Cycle The Company is in the Growth stage of its PLC. New product features and service were offered. It was accredited with the International Theme Park‚ Inc.‚ and acquired service training from Disney USA‚ as well. The company has introduced new rides after its
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the author of Inside the Magic Kingdom‚ explains the philosophy of Disney’s cast member in chapter 5. Everyone walks the walk is the main idea for Disney employees‚ but they are not employees they are cast members. Cast member play a part in the customer’s experience at their parks. Disney is a world renounced leader in hospitality. They offer the experiences not an actual product. In relationship to the attraction of Disney is the feeling of magic‚ and wonder. Disney makes sure that there employees
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The Disney Magic Bands are a really interesting idea. I remember my family had my siblings and I take a finance class in high school and the class mentioned that‚ psychologically‚ the less movements we have to make‚ the it is easier for us to want to spend money. We lose track of the real value of the money because we can’t see it and we don’t have to think about it. Now‚ this is a wonderful thing for Disney‚ as it makes customers more willing to spend money. The customer‚ however‚ also gains a lot
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I. Case Overview Enchanted Kingdom (EK) is the pioneer theme park in the country‚ boasting seven fantastic theme zones‚ and imported rides and attractions. An “imported” theme park image was the primary marketing point in the conceptualization of Enchanted Kingdom. With class AB as its target market‚ the park invested heavily on resources to make it meet international standards‚ rides were imported from abroad and crew are trained from Disney‚ USA. However‚ due to the precarious economic
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