managing a portfolio of different strategic business units (SBUs) or major product lines. The BCG Growth-Share Matrix is a four-cell (2 by 2) matrix used to perform business portfolio analysis as a step in the strategic planning process. . www.business-tools-templates.com 11/1/2009 © Copyright Business Tools & Templates 2005 Page |1 11/1/2009 BOSTON CONSULTING GROUP (BCG) GROWTH-SHARE MATRIX MS-Excel & MS-Word Templates User Guide 1 INTRODUCTION In the early 1970’s the Boston
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winning a record share of the UK contract hire and leasing market. New figures from the British Vehicle Rental and Leasing Association reveal that BMW is the fastest growing premium brand manufacturer in terms of long term leasing vehicle acquisitions by contract hire companies. According to the newly published 2002 BVRLA Industry Review‚ BMW’s share of the leasing market has reached an all-time high of 8.8% - 2.7 percentage points up on the previous study results. BMW’s share of the UK contract
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annual turnover of Rs. 9.2 Billion (F2006). It is a private limited company. It started commercial production in July 1987. Due to consistently superior performance‚ it has achieved undisputed leadership in the liquid packaged milk category with a market share of over 52%. HFL has a very strong brand portfolio consisting of dairy as well as non-dairy products. Haleeb Foods has segmented its product portfolio in 3 leading brands including Haleeb‚ Candia and Tropico. Haleeb is the flagship brand of the
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products companies with annual revenues of $50B and staff of 250‚000. Dove beauty care product line is Unilever’s flagship brand with sales of $3B in 2005. In 2003‚ Dove sales declined due to competition. Unilever’s objective is to increase the market share for its Dove brand by evolving this brand into a modern and desirable one‚ while at the same time standing out against strong competition. By September 2006‚ the first phase of the re-launch campaign‚ started in 2004‚ has been successfully finalized
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Market Growth “A customer is the most important visitor on our premises‚ he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so” (Mahatma Gandhi). (Business Quotes> Growing Businesses Quotes‚ 2010). McDonald’s sales and revenue has increased in the past five years due to strategic
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Unit 3. Assignment 1: Bacterial Growth Rates 1. Mediums that could be used to determine shigellosis include Btilliant Green Agar‚ and Triple Sugar-Iron Agar. Expected results in a confirmed case of shigellosis are as follows: Brilliant Green Agar – Isolated Shigella colonies which do not ferment lactose or sucrose and appear red or white in color with no growth to trace growth on the Agar plate will be present. Triple Sugar-Iron Agar – Presence of Shigella will manifest as a red slant with
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ECON 364 Money & Banking Chapter 1‚ page 19‚ #20 chapter 2‚ page 50‚ #22 20. Much of the US government debt is held as treasury bonds and bills by foreign investors. How do fluctuations in the dollar exchange rate affect the value of that debt held by foreigners? The book states a strong dollar would benefit American consumers by making foreign goods cheaper‚ however this hurt American businesses and eliminated some jobs by cutting domestic and foreign sales of their products. A strong dollar
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various causes such as not having the capacity to control family size or lack of family planning‚ improved medicine‚ low death rate‚ lack of global epidemics‚ and poor education…etc. These are the main reasons behind overpopulation. Overpopulation has bad impact on many aspects in our life such as: environment‚ society‚ and economy. The solution for such an issue like growth of population is not this much easy it should contain combine efforts from many parts. The reason for that is because the causes
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Market Position vs Market Share Your Customer & Your Market Let’s be clear about one thing: you sell to customers and not a market. Knowing "market share" is a useful metric in determining the relative effectiveness of a sales organization or product. It provides a snap-shot of where a vendor stands in comparison to competitors with regards to the universe of a defined range of products or services sold into that marketplace. Market share‚ simply put‚ a measurement of past performance
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INDIVIDUAL ASSIGNMENT MGT 2132 FOUNDATION OF BUSINESS ORGANISATION DEEI JANUARY 2013 SHORT SEMESTER SESSION: APRIL 2013 EXAM Instruction: Read the article below and answer the 4 questions accordingly. ARTICLE: WHAT DRIVES EMPLOYEES AT MICROSOFT? The reality of software development in a huge company like Microsoft – it employs more than 48‚000 people – in that a substantial portion of your work involves days of boredom punctuated by hours of tedium. You basically spend your time
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