APPENDIX 1 EXHIBIT 1- Layers of the business environment 1. The macro - environment – (using the PESTEL model) 2. Industry (or sector) – (using 5 forces model) 3. Competitors ( using strategic groups‚ market segments and critical success factors) EXHIBIT 2 - PESTEL ANALYSIS Political Hungary in 2004 joined EU Strong government power in US to ban/regulate alcohol and distribution Hungarian government did not offer any trade support to the nation’s wineries Economic Exchange rates Duties and import
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effect on the business landscape of most organizations and the market place they operate in. The goal of IT as such should be directed toward the alignment of IT strategy with an organization ’s overall business strategy (Mulcay‚ 2001). It is argued though that the inability to successfully derive value from IT investment is‚ for the most part due to a lack of alignment between IT and business strategies. Johnson and Scholes cited by Riley (2012) define strategy as follows "Strategy is the direction
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Chapter 4 accounting for merchandising BUSINESSES Problems P4–1 1. AQUA CO. Income Statement For the Year Ended June 30‚ 20Y8 Revenue from sales: Sales $ 3‚625‚000 Less: Sales returns and allowances $ 37‚800 Sales discounts 20‚200 58‚000 Net sales $ 3‚567‚000 Cost of merchandise sold 2‚175‚000 Gross profit $ 1‚392‚000 Operating expenses: Selling expenses: Sales salaries expense $ 388‚800 Advertising expense 45‚900 Depreciation expense—store equipment 8‚300
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P1 – explain different types of business information‚ their sources and purposes. Types of information used by Thorpe Park Written Communication – this involves any type of interaction between people using the written word. It is usually a very formal method of communication and is used both internally and externally by the business. Internally between staff written communication is very common in all businesses‚ including Thorpe Park‚ some examples of internal written communication would be employee
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L3 Unit 33: The Impact of Communication Technology on Business Unit code: L/502/5485 QCF Level 3: BTEC National Credit value: 10 Date Set | March 2011 | Hand in date | June 2011 | Guided learning hours: 60 Learning Outcomes: 1. Know how the internet operates and the facilities available 2. Be able to use the internet and related technology for a range of business activities 3. Understand how organisations adapt to trends in the use of e-business 4. Understand the key features of planning
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Macintosh® computers during the quarter‚ representing a 17 percent unit increase over the year-ago quarter. The Company sold 10.2 million iPods during the quarter‚ representing an eight percent unit decline from the year-ago quarter. Apple sold 7.4 million iPhones in the quarter‚ representing seven percent unit growth over the year-ago quarter. B. Strategic Posture Focus on making the best product‚ and rewards will follow. In fact‚ Apple ’s new partners are signing up in spite of‚ rather than because
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P1 – Describe the promotional mix used in two selected organisations for a selected product/service. (Xbox and Apple iPhone) What is promotional mix: Promotional mix Using several different types of communication to support marketing goals which include Advertising‚ Personal selling‚ Publicity‚ and Sales promotions. Marketers to help choose these different types of marketing a firm reach its goals. Furthermore the promotional mix is a combination of methods that are used for a product or service
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Skype‚ a global opportunity Table of contents Introduction 2 I. Skype Business strategy 3 a. Freemium Business model specificity 3 i. Model based on a free core service 3 ii. Skype’s performs with the individual segment‚ but drive revenues with the Corporate one. 5 iii. Competitors 7 iv. « URL stands for Ubiquity first‚ Revenues after » 8 b. Skype’s Development Strategy based on Partnerships 10 v. Skype facilitates partnerships 10 vi. Skype’s
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GE’s corporate strategy on the following aspecrs. Businesses Intergration—it combines product differnantion and lower cost. One of GE value statements is “live quality‚ and drvie cost and speed for competitive advantage.” Innovation—techenolgy and innovation is its core competency. Strategic entrepreneurship— Welch‚ a CEO of GE(1981-2000) slashed layers of management and began a series of internal initiatives‚ such as Six Sigma. Core business Innovation is the most important strategy of
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are five type of business strategies and each type had its own risk when selecting and implementing it. For cost leadership strategy‚ the risks that are associate with this strategy are a loss of competitive advantage to newer technologies‚ which allows rivals to produce at lower cost‚ a failure to detect changes in customers’ need and the ability of competitors to imitate the cost leader’s competitive advantage through their own unique strategic actions. Competitors sometimes do learn to imitate
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