Hong Kong Disneyland Theme Park HT114003 1C o Laam To Man Chun Chan Ka Chun Chiu Ka Hin Wong Ching Wai Hung Chi Chung Yau Kwok Fung Contents 1. Background 2. Vision 3. History & Future 4. SWOT analysis 5. PEST analysis 6. Marking Mix (Product ‚ promotion ‚ place ‚ price) 7. Conclusion Background • September 12‚ 2005 • 126 hectares • Reclaimed land in Penny’s Bay ‚ Lantau Island • Chief Executive of the Hong Kong Disneyland Resort ‚ Jin Wenhao • Ownership : Disney 47% HKSAR 53% Vision A
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After the massive success that the Walt Disney Company has achieved in Tokyo‚ the company suffered a big failure in the next overseas expansion venture which was named Euro Disneyland. The failure’s main reason was the lack of the emotional intelligence that should be present in effective leaders. In particular‚ the emotional intelligence components are: self-awareness‚ self-regulation‚ motivation‚ empathy‚ and social skill. The most important element that was missing in this case is empathy which
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Disneyland Resort Paris: a development after understanding local cultures The case Disneyland Resort Paris: Mickey Goes to Europe introduced readers to the development of Disneyland Paris during fifteen years. Even though Disneyland Paris had a terrible start in 1994‚ it had a great improvement and bright future in 2007. The reason for its failure and success is the same: culture. Forgetting to respect local culture caused Disneyland to lose market and revenue in Paris‚ while adjusting its operations
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all year long and now we are ready for some relaxation and days of doing nothing‚ but not me‚ me I’m ready for Disneyland. My family and I have been talking about this for two weeks and we’re finally here! I could never have possibly imagined that we’d be in Disneyland for my birthday! This is what is going through my head as I’m standing in line for the Pirates of the Caribbean
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The History of DisneyLand Paris In the beginning... Following on from the success of the DisneyLand theme park in Anaheim‚ plans to build a European version first started around 1975‚ nine years after Walt Disney died. Initially Britain‚ Italy‚ Spain and France were all considered as possible locations‚ though Britain and Italy were quickly dropped from the list of potential sites because they both lacked a suitably large expanse of flat land. The most likely site was thought to be in the Alicante
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Executive Summary Hong Kong Disneyland (Disney HK) is owned by Hong Kong International Theme Parks Limited‚ a joint venture company with 57 percent shares from the Hong Kong Government and 43 percent shares from the Walt Disney Company. One of the key reasons Disney HK was constructed is to create new jobs for both within Disney and through other employment opportunities and was also estimated to generate economic benefits for Hong Kong. This report would include a comprehensive analysis of the company
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Kauai’s Black Sand Beach Field Trip Report Waimea‚ Kauai Kaua’i is the oldest of the Hawaiian Islands and has some of the most beautiful white sand beaches. However‚ there are a couple of spots on the island that are black sand beaches. The largest one is the beach at Waimea on the West Side of the island. Waimea beach is a long stretch of beach. At one end lies the mouth of the Waimea River and the far end goes out past the pier and towards Kekaha. It had been a few years since I had been
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Case Brief: Disneyland 1.) How accurate was the projection of visitors to the park? Estimated attendance: 2005 – 5.6 million Actual attendance: Sept. 12‚ 2005 (opening day)-5.2 million In its first year‚ Disneyland in Hong Kong were 400‚000 short of its target of 5.6 million projected visitors Estimated attendance: 2008: 7.1 million Actual attendance: 8.2 million In order to attract more visitors‚ the park has announced to add four new attractions‚ apart from the already-announced
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true. The first thing I saw when I came trough the doors at W-ABC was a massive poster of morning television star Kelly Ripa. I cannot describe the emotion I felt at that time. It can be compared to the same emotion I had the first time I visited Disneyland. Interestingly‚ Walt Disney Inc owns the company I was about to start working for. At that time I knew that great things and responsibilities were about to start. That very day‚ I was introduced to several producers who later on became my bosses
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at USC. During the time I have lived here‚ I have gained invaluable experience working full-time in the social work field. My first social work related job in California was working at an IMD step-down program for transitional aged youths and adults with dual diagnoses. From there‚ I began working in the Wraparound program at Aviva Family and Children’s Services as a Child and Family Specialist. I have thoroughly enjoyed my time working with these agencies but am also very excited to begin graduate
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