and Development‚ Globalization‚ Glocalization Concept 1. INTRODUCTION Globalization as a contemporary issue has been critiqued because of its possibly negative sociocultural effects on local and regional communities. While globalization is a powerful force in the early 21st century‚ finding an approach to moderate globalization in regional contexts is considered a major issue in many areas such as sociology‚ management etc. The concept of Glocalization represents such a moderating approach
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reverse innovation‚ because it’s the opposite of to create at least health-care markets. Now‚ to the glocalization approach that innovations that would substantially lower costs‚ increase access‚ preempt the emerging many industrial-goods manufacturers based in rich countries and improve quality. Two prodgiants‚ it’s trying have employed for decades. With ucts it highlighted at the time – a glocalization‚ companies develop ‚ handheld electrocardiothe reverse. great products at home and then gram device
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The purpose of this report is to examine consumer behavior within the hospitality industry‚ with a particular focus on investigating the consumer decision process models. Given the postmodern and fragmented nature of consumer behavior‚ the author intends to determine whether the consumer decision process models are vague and attempt to be all encompassing by reviewing examples of consumption within hospitality industry. Interesting as it seems‚ readers and the author of this report have something
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1. The Political environment in India has proven to be critical to company performance for both PepsiCo & Coca-Cola India. What specific aspects of the political environment have played key roles? Could these effects have been anticipated prior to market entry? If not could developments in the political area have been handled better by each company? Ans: The primary barrier to Pepsi and Coca-Cola’s entry into the Indian market was its political / legal environment as a result of its history. Despite
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utilitarian Mercedes E-Class.) But the cars offered stateside are usually limited to more powerful engines and higher-end interiors; these trim packages fall in line with the American ideal of high-end German luxury cars.”(What Are Some Examples of Glocalization?). Also‚ Honda does the same thing. Honda Car Company markets to the public based on the area and the people living in that area. As far as when cultural Items become glocal‚ this all depends on the consumer. The consumer is the one who makes
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1. Does Globalization affect cultural homogenization? 2. Globalization and culture 1. McDonaldization 2. Glocalization (McDonalds & Coca-Cola) i. Useful for Marketing Purposes – helps companies evaluate their marketing strategies ii. We are all from different cultural backgrounds; it is interesting to see how marketing differs to all backgrounds. 3. References 1. Wang‚ Y. (2007) Globalization Enhances Cultural Identity. Intercultural Communication Studies‚ XVI (1):
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Bollywood and Liberalization Bollywood as a term has been roughly in vogue for the last four decades and is synonymous to the Hindi film industry of Mumbai‚ formerly Bombay. But not until recently the term Bollywood has become a global phenomenon with the hay days of the economic liberalization or globalization in India since 1991. But before we delve deep into Bollywood‚ it is imperative that we should throw light on the economic phenomena of globalization and its socio-cultural impact on
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Introduction In his book entitled ‘The McDonaldization of Society’‚ George Ritzer nicely encompasses concepts from sociology‚ management‚ and economics to provide a profound understanding of our modern society. According to George Ritzer‚ McDonaldization is defined as the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world. Toys “R”Us‚ Wal-Mart‚ Gap‚ Jiffy Lube‚ and Home Depot are all examples
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CONSTRUCTING “NON-IDENTITY” AND “GLOCALIZATION” IN THE POST-9/11 WORLD IN SALMAN RUSHDIE’S SHALIMAR THE CLOWN ABDELAZIZ EL AMRANI* Abstract. The present paper attempts to address the issue of “nonidentity” and “glocalization” in the post-9/11 context in Salman Rushdie’s Shalimar the Clown. In other words‚ we are going to investigate the representation of and the relationship between the distant and the close‚ the local and the global‚ and the foreign and the exotic in the post-9/11 world‚ through
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We Want Our MTV (International) 1) I agree with what Philippe Dauman says about an international business of MTV. International business presents firm with a new market opportunities. And these new market opportunities provide expansion‚ more customers‚ increased revenue‚ and lots of profit. Especially for the TV channels‚ it has to be more focused on different types of customers‚ based on their lifestyle‚ age‚ culture‚ political view and religious conviction. It is not an easy job to attract
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