European consumers and competitors price alternatives. Due to the location advantage and incredible accomodation prices consumers prefer to stay in the city center. * Travel time to Paris city center from Euro Disney is only 35 minutes and cost of accomodation in Disneyland is as much expensive as a best hotel in Paris. People prefer to stay overnight in the city center instead of staying in the park. * At the end of 1992‚ it became clear that the numbers were not being met – there was a recession
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Universidad Católica Santa María La Antigua Hotel and Restaurant Management International Marketing Strategy Case 2-1 The Not-So- Wonderful World of Euro Disney* - Things Are Better Now at Paris DisneyLand Angelica Lopez Eucaris Mitre Prof. Donaldo Fong Due date: October 23‚ 2014 1. What factors contributed to EuroDisney’s poor performance during its first year of operations? What factors contributed to Hong Kong Disney’s poor performance during its first year? The biggest factors that
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1 Introduction Euro Disney ’s Plans and Reality When the International Offer of Shares for the Euro Disneyland S.C.A. (in the following called Euro Disney) was published in October 1989 the plans for this new enterprise of the Walt Disney group were ambiguous. The financial plans for the first year of operation projected total revenues of FF 5‚482 million and a net profit after taxation of FF 204 million. For the following years the development should be even more impressive. At that time the
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2. In what way has Trompenaar´s research helped explain cultural differences between the united states and France? The Guide Missile culture‚ is a concept lead from Trompenaar´s research (egalitarian tasks / results oriented). In this case there is a low attachment to the company‚ but a strong commitment to professionalism. People show a strong focus on achieving results‚ the actual status does not depend so much on the skills possessed by the hierarchical role but on the contribution to the improvement
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To what extent was the desire for revenge the main objective of the Big Three at the Paris Peace Conference in 1919? Explain your answer. When the Big Three met at the Paris Peace Conference in 1919‚ Europe had just experienced four years of war. As victors of the war‚ representatives from France‚ Britain and the US had a responsibility to decide what to do. However‚ the representatives from these 3 countries might not have the same objectives in deciding what to do. France was certainly bent
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HK DISNEYLAND: CHINESE TOURISTS’ BEHAVIOR AND DISNEYLAND’S INTERNATIONALIZATION STRATEGY1 Mainland China is been making an unprecedented economic growth in the previous three decades‚ and one of the major contributors is its tourism industry. The mainland Chinese tourists are a major force in the world tourism. Considering its proximity to mainland China‚ Hong Kong Special Administrative Region (HKSAR) has all the benefits to gain with the increasing demand by mainland Chinese for travelling
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Disney’s decision to build a theme park in Europe. Do you think it was a wise decision to invest in constructing a new park near Paris? Answer 1: There are several pros and cons in Disney’s decision to build a theme park in Europe. Pros 1. According to me‚ the biggest advantage of opening a theme park in Europe is the number of tourists visiting Europe each year‚ Paris being an extremely attractive tourist destination had approximately 50million tourists visiting France annually and spending roughly
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Notre dame de Paris is one of the most notable cathedrals in the world. It is the epitome of the beautifully detailed gothic architecture that defined the time of its creation as well as the home to three of the most finely crafted stained glass windows in all of France. It truly is the gem of Paris that sits surrounded by the Sine on the island of Ile-de-la-cite. But Notre Dame is more than just a beautiful piece of architecture‚ it is a place of worship‚ a place that not only transports its visitor
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Disney- undoubtedly a strong and dominant fantasy and magical brand from the West had successfully expanded this brand to Japan. However‚ we can trace back that it has had failure record in the opening of the Paris Disneyland. It is now ambitious to build one in Shanghai. Before that‚ it used Hong Kong as a platform or so-called stepping stone to try getting some ideas of how to negotiate and strike a balance between Disney culture and Chinese traditional culture. So what is it mean by Disney culture
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their theme park in the United States lower in sales. On the other hand‚ for the cons‚ one is concerning the cultural factors that may hinder the company from doing business in other countries. A good example would be the concerns in Paris. They feared that putting up a Disney Theme Park in their country might destroy their own culture. Another con would probably be the area where the park would be best put up. In other words‚ which area the theme park should be placed that would be
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