to recognize the predominance of cultural differences between the European culture and American. What do you feel are the 5 KEY facts presented in the case? Location of Euro Disney was chosen in Marme – la – Vallee about twenty miles outside of Paris. This location was used because of its central location. It is described that 310 million people are less than a two hour plane ride away (Anthony‚ 1993) and 68 million people are less than four hours by car. Weather temperatures get quite cold‚ often
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correctly. Many Europeans would not pay the prices that EuroDisney was charging. In addition‚ Europeans do not vacation as long as Americans do. Other factors were the transatlantic airfare war and currency movement. This made it cheaper to go to Disneyland Orlando than EuroDisney. In addition‚ the park opened during the Olympics in Barcelona‚ and the World’s Fair in Seville. Hong Kong Disney had the exact opposite problems. Disney did its research and tried to make the park fit in with its surroundings
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necessary. The customer has continued to possess the primary power in determining what is acceptable in terms of product and their influence carries great weight in Disney’s model of planning a winning strategy. In our efforts to improve the overall Disneyland experience we decided to try and focus on solving the problems of high cost‚ long lines‚ and park employees and customer safety. As a group‚ we came up with several possible solutions to deal with these problems. We were successful in improving
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due to their ignorance of the culture again and the fact that they didn’t introduce the American characters to the Chinese. Disney also didn’t seem to put much work into their creation of Hong Kong Disney‚ giving them only “16 rides compared to Disneyland Paris’s 52 rides.” 2) To what degree do you consider that these factors were (a) foreseeable and (b) controllable by EuroDisney‚ Hong Kong Disney‚ or the parent company‚ Disney. These factors should’ve been foreseeable to everybody else except
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1 Introduction Euro Disney ’s Plans and Reality When the International Offer of Shares for the Euro Disneyland S.C.A. (in the following called Euro Disney) was published in October 1989 the plans for this new enterprise of the Walt Disney group were ambiguous. The financial plans for the first year of operation projected total revenues of FF 5‚482 million and a net profit after taxation of FF 204 million. For the following years the development should be even more impressive. At that time the
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EURO DISNEYLAND INTRODUCTION – It is essential to be conscious of various cultural values across the world for fruitful execution of international human resource and business strategies. The organisations must think locally and not globally‚ they must try to fit into the culture of the country or region they are about to venture into (Hofstede‚ Jonker‚ & Verwaart‚ 2012). Euro Disneyland is an organisation that failed to think locally and did not try to fit into the French culture rather‚ dictated
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Universidad Católica Santa María La Antigua Hotel and Restaurant Management International Marketing Strategy Case 2-1 The Not-So- Wonderful World of Euro Disney* - Things Are Better Now at Paris DisneyLand Angelica Lopez Eucaris Mitre Prof. Donaldo Fong Due date: October 23‚ 2014 1. What factors contributed to EuroDisney’s poor performance during its first year of operations? What factors contributed to Hong Kong Disney’s poor performance during its first year? The biggest factors that
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1.Identify the key accounting policies (step 1) and primary areas of accounting flexibility (step 2) for Euro Disney Key accounting policies •Euro Disney Associés has opted for financial lease. The firm leases the Disneyland Park from Euro Disneyland S.N.C. EDL Hotels S.C.A.‚ which is owned for 99‚99% by Euro Disney Associés‚ leases the hotels from a special-purpose financing company. •The special-purpose financing companies are fully consolidated in Euro Disney’s financial statements. The substance
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guests Hong Kong Disneyland is a fantasy and romantic place. Couples and family are the main guests in the beginning. Now‚ mainland visitors also are main of Hong Kong Disneyland guest. There have a lot of characters from famous Disney stories ‚such as Mickey Mouse‚ Minnie Mouse‚ Princesses . Thus it can attract children. Especially for 12 years children‚ they love these characters very much. And the girls love princess’s dress up‚ so they will always want to go Disneyland to find princess. Then
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Stages of the Research Process Jorge Benitez Jr RES/351 November 11‚ 2014 Mr. David Gobeli Stages of the Research Process During my time at both Best Buy and Disney‚ the constant research being conducted is how to improve sales. The problem management has to define is how to manage its current resources‚ such as personnel. During the initial stage in the research process‚ both companies need to identify where the resources come from and how to implement them to the fullest functional impact available
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