I. Introduction II. Summary of the destination area of resort a. Name of the destination b. Location Description c. History of the place III. Proponent. Management and Personnel IV. Market Feasibility d. Market Description V. Competitive Position e. Rates f. Services g. Methods of Transportation h. Amenities i. Facilities VI. Proposed marketing program VII. Projected Sales VIII. Contributions to the Hospitality
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CHAPTER 6 : WIRELESS DEVICES AND THEIR APPLICATIONS MINICASE 1: HERTZ GOES WIRELESS Q1. Which of these applications are intra business in nature? A1. Intrabusiness defined in this case study as m-commerce applications mainly conducted within an organization. In this case‚ Hertz has used some mobile applications in several services it has provided. It has used wireless intra business applications for quick services and communication amongst its employees. Wireless applications in the non-environment
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MKT 9/27/2014 Case Study Hong Kong Disneyland: Chinese Tourists’ Behavior and Disneyland’s Internationalization Strategy 1. What led to the eventual woes experienced by Hong Kong Disneyland in its first year of operation? How should Hong Kong Disneyland rectify its market situation? The venture into Hong Kong by Walt Disney was a simple example of a large successful western company not doing its homework. The case presents a clear picture of the importance of understanding a foreign market
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project‚ Halina Mountain Resort. 2. VIEWPOINT Victor Herrera‚ the chairman of the board. 3. MAJOR POLICY STATEMENT Blue Heights Realty and Development Corporation was organized to own‚add‚ improve and manage any real estate acquired. The chairman‚ Mr. Victor Herrera‚ Sr. was from a respectable commodities trading firm in Makati. He was on semi-retirement so he wanted to leave something for his family and it is Halina Mountain Resort‚ a first-class mineral hot-spring resort project. The basic goals
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Tesco Goes Global 1. Why did Tesco’s initial international expansion strategy focus on developing nations? There are valid reasons why Tesco decided to operate on developing countries as they planned to expand its business internationally despite its competencies in many aspects in terms of business operation and management right in its home market - in the United Kingdom . These reasons have been proven effective after many years of recorded successes in their performance in the international
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Case: Tesco Goes Global 1. Why did Tesco’s initial international expansion strategy focus on developing nations? They were looking for an area where there were few capable competitors but strong underlying growth trends. Such areas could provide Tesco with ripe ground for expansion. 2. How does Tesco create value in its international operations? There are factors that create value for Tesco: 1. The company devotes considerable attention to transferring its core capabilities
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Who Goes With Fergus This poem is about the dichotomy of the thinker and the actor. Yeats‚ in love with Maud Gonne‚ was the thinker‚ the courtly lover -- the one who would "brood upon love’s bitter mystery." Yeats was Mr. Nice Guy. Yet Yeats wanted to be the actor - the alpha male - the Fergus. Note the sexualized subtext that permeates the poem‚ who will "pierce the deep wood’s woven shade"? Who will "drive" with Fergus. Finally‚ we get the reasons to be the alpha male - the man of action‚ in the
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TITLE OF THE CASE: Halina Mountain Resort (A) TIME CONTEXT: 1977 SUMMARY: Victor Herrera‚ chairman of the board of Blue Heights Realty & Development Corporation‚ desired to launch his company’s first big project‚ a mineral hot spring resort at Bucal‚ Calamba‚ Laguna named Halina Mountain Resort (A). He wanted to make it as “something he could leave for his family”. Blue Heights Realty & Development Corporation was organized in October 1976 attached in owning‚ improving and managing real estate;
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IBO 58001 Walmart Goes South – Ch. 8 Case Study 1) How has the implementation of NAFTA affected Walmart’s success in Mexico? The implementation of NAFTA has affected Walmart’s success in Mexico by lowering/abolishing the tariff’s which Walmart was originally subject to prior to NAFTA. This has allowed the Walmarts in Mexico to offer the same “Every Day Low Prices” to its consumers on both sides of the border without having to raise prices due to tariff fees. Prior to NAFTA‚ Walmart
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“The Yuan Goes Global” 1) How does the Chinese government limit the use of the Chinese currency‚ the RMB‚ on the global currency markets? Through the settlement of trade transactions‚ Chinese government can limit the use of currency on global currency markets. In the past‚ US dollars was the denominator of Chinese exports that back in 2009 there were only 1% of the $1.2 trillion Chinese exports were denominated in RMB while in 2011 the percentage had risen to 7%. This shows the Chinese government
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