Hong Kong Disneyland Theme Park HT114003 1C o Laam To Man Chun Chan Ka Chun Chiu Ka Hin Wong Ching Wai Hung Chi Chung Yau Kwok Fung Contents 1. Background 2. Vision 3. History & Future 4. SWOT analysis 5. PEST analysis 6. Marking Mix (Product ‚ promotion ‚ place ‚ price) 7. Conclusion Background • September 12‚ 2005 • 126 hectares • Reclaimed land in Penny’s Bay ‚ Lantau Island • Chief Executive of the Hong Kong Disneyland Resort ‚ Jin Wenhao • Ownership : Disney 47% HKSAR 53% Vision A
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Paris is a beautiful‚ it is the city of love‚ with very fun and interesting things to see and do. There are elegant restaurants and casual sidewalk cafes that lie throughout the city. This beautiful city is also known as the fashion capital of the world. This exciting city has many wonderful sights. One of the most well known sights is the Eiffel Tower. From the top of this magnificent structure it is possible to see all across the lovely city. On the Champs-Elysees you can see the Arc
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they denied the construction of new affordable homes being built. In order for the stakeholders to reach an agreement and make both parties happy is to build the affordable housing complex outside of the Disney resort zone area. That way Disney will have the opportunity to build on the resort based area and generate more tax money. Suncal will build and make profit from the location and the affordable housing advocates will have market rate rentals. Reference: Business and Social:
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Mickey Mouse Monopoly – In Class Extra Credit Assignment 1. My impressions of Walt Disney films and characters and stories are ones of innocence and joy. Yes I grew up with them. My memories of Disney as a kid were ones of a magical place and imagination as well. 2. I would say the sorts of values Disney embodies would be ones of childhood innocence‚ being seen as imaginative and they also value money as well‚ since they are still a business. The kinds of messages they send kids are ones
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Introduction The purpose of this assignment is to prepare as director of Disneyland Europe‚ two strategic scenarios for the next 5 years plan (2009-2014) for consideration by the board. Firstly will assume that the credit crunch is short- lived and that the European growth starts again in 2010-11. Secondly will assume that the credit crunch effect will get worse‚ combined with increasing prices in particular construction materials and fuel. It will provide recommendations and description on how Euro
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SWOT - HOW DISNEYLAND HK CAN RELATE TO THE EMERGENCE OF ANOTHER DISNEYLAND IN SHANGHAI IN COMING DECADES : HOW HONG KONG CAN FURTHER STRENGTHEN THE EXISTENCE OF DISNEYLAND IN HK FOR BREAKEVEN SAKE: WHAT OTHER STRENGTH HK DISNEYLAND CAN SUSTAIN TO SURIVIVE FOR SHANGHAI DISNEYLAND BEING OPENED IN FEW YEARS LATER WITH DECREASE OF VISITORS FROM MAINLAND . WHAT IS THE WEAKNESS OF HONG KONG DISNEYLAND THAT CANNOT ATTRACT ENOUGH VISITORS TO MAINTAIN BREAKEVEN WITHOUT SUBSIDY FROM HK GOVERNMENT
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million visitors in 2014‚ Disneyland Paris is officially Europe’s most visited tourist destination. And in 2015‚ Disney will open its largest park ever in mainland China. But Disney resorts have had a difficult history and heavy debt across several of the theme parks continues to lead many to ask what is the future of Disneyland? A Troubled History - In April 1992‚ EuroDisney SCA opened its doors to European visitors. Located by the river Marne some 20 miles east of Paris‚ it was designed to be the
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PARIS. A weekend trip was spent in the great city of Paris touring‚ eating French food and experiencing a new culture. Our first night in Paris we went out to eat at a restaurant where every student tried something new. Ranging from eating raw meat‚ also known as Tartare in France‚ to eating a rocket salad‚ we all enjoyed sharing and taste testing the unfamiliar supper creations. The next day we went on a walking tour. The tour guide was great and full of historical information which hearing the
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Writing. Paris Every country has it’s own beauty but one place I’d really like to visit is Paris in France. It has a lot of breathtaking sights like: Eiffel Tower (Tour Eiffel) Eiffel Tower is the symbol of Paris andthe most recognizable landmark of the city. It was built by Gustave Eiffel for the World Exhibition of 1889 and it was never meant to be a permanent addition to the city’s skyline. The figures are impressive but forget about them and try to enjoy the sight. Everyone wants to
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was to deliver quality entertainment for all ages. The first resort that Disney opened was in Anaheim‚ California‚ in July 1955. The success of the first park caused disney to open its second park in Lake Buena Vista‚ Florida‚ in 1971. The continued success of these two parks in the United States caused Disney to seek out international success. Disney anticipated that there would be continued success by “bringing the original disneyland model to new territories‚ and then‚ if feasible‚ adding a specialty
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