Implementation Plan 33 9. Evaluation and Control 34 Executive Summary The main objective of this report is to provide a strategy that will enable Hong Kong Disneyland to enhance its competitiveness in the Hong Kong market. In this manner‚ the report provides the issues that affects the performance of Hong Kong Disneyland and provides the perceived solutions to ensure that the company is on track of achieving the goal of being competitive. In order to find a better solution for these issues
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Hong Kong Disneyland had mechanisms in place to adapt to local Hong Kong culture‚ yet these means appeared to be partially ineffective. Why? Despite hard efforts of management‚ during 1 year there were some difficulties Chinese Disneyland faced to. One of the biggest problems was the Lunar New Year Holiday. It took place when administration of park didn’t take into account some particularities of Chinese people consumption habits. This fiasco led to many complaints‚ ticket returns and‚ importantly
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Case Brief: Disneyland 1.) How accurate was the projection of visitors to the park? Estimated attendance: 2005 – 5.6 million Actual attendance: Sept. 12‚ 2005 (opening day)-5.2 million In its first year‚ Disneyland in Hong Kong were 400‚000 short of its target of 5.6 million projected visitors Estimated attendance: 2008: 7.1 million Actual attendance: 8.2 million In order to attract more visitors‚ the park has announced to add four new attractions‚ apart from the already-announced
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Tokyo Disneyland – new pricing Case analysis A summary for the board of the company Team of consultants: Desislava Dobreva‚ Georgi Stamenov‚ Toma Koleliev‚ Yavor Kolevski Strategic Management‚ Prof. Dr. Richard Mischak MBA‚ AUBG‚ 2014 19/03/2014 Agenda: I. Executive Summary II. Introduction III. Main body of the report IV. Conclusions and recommendations V. List of references and bibliography VI. Appendices I. Executive Summary Tokyo Disneyland considerations regarding the
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speech; Jobs opts for a very solemn approach with few humorous departures while Gates is very liberal in his use of humor which in fact forms a very integral part of the first half of his speech. The second difference is the kind of content in the speeches; Gates shares his thoughts on inequity‚ the journey of his arrival at this epiphany and his thoughts on how the problem could be tackled while Jobs divulges very personal stories about his adoption‚ getting fired from Apple and being diagnosed with
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Problems and Solutions 4 Disneyland chapters 6 & 7 1. Bad breakfast organisation problem: Solution: To increase number of employers in restaurants and to open more restaurants which serves breakfast. To organise more coffee mashines or coffee stands. Sell cheaper food like hot dogs‚ sandwiches... ( For example‚ Disney had thought that Europeans wouldn’t like to have a big breakfast in the morning. This misjudgement led to hungry and unhappy crowds in the mornings while most of the restaurants
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revenue Base mgt. fee of 3% for years 1-5; 6% from year 6 Variable mgt. fee: 1-50% or pre-tax cash flow above a pre-determined threshold Royalties from gross revenues on food‚ merchandise‚ etc. Admission: 10% Merchandise‚ Food: 5% Hong Kong Disneyland 2nd half of 1998 – preliminary discussions Decided on site near Penny’s bay‚ Northeast Lantau Feb. 1999 – Serious discussions Developed assumptions with Walt Disney taking into acct. Disney’s operating experience in international theme parks
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http://www.youtube.com/watch?v=0QEx9bRdJxo http://www.youtube.com/watch?v=ACKQtHYbS-0 Shanghai disneyland Resort Hong Kong Disney land Disney The first thing of national advantage is factors of production. Hong Kong Disney land has relatively good factors like labor and infrastructure. Hong Kong has a much better labor supply market compared to other Asia countries. Because there are many people who can understand and speak English and putonghua that is very important factor in doing tourism
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Setting Goals at Hong Kong Disneyland Based on the case study in the Business Communication Handbook‚ HK Disneyland has had its share of “growing pains.” (1) Answer the following questions in complete sentences (no bullet points) in approximately three to four sentences each: With the mighty Disney name associated with the theme park‚ would you say that the company’s goals are “ethically sound?” How do you respond to complaints from guests about disregarding “customers’ safety?” Or
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Introduction As we know‚ Disneyland is very success in U.S. when the first Disneyland built in Anaheim‚ California on 17 July‚ 1995. After some debate about the site for a European theme park‚ Michael Eisner and Jacques Chirac signed a contract for the building of s Disney theme park at Marne-la-Vallee‚ a region of sunflower and sugar-beet farmland and small villages located twenty miles east of Paris (Janis‚ F.‚ 1998‚ P.247). However‚ the European Disneyland was not as such success as they expected
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