introduces the concept of disruptive technologies. In his book Christensen divides technology into two groups‚ sustaining and disruptive. Sustaining a technology requires continuous and incremental improvements to an already established technology. Disruptive technology lacks refinement. This technology often has performance problems because firstly it appeals to a limited audience‚ secondly it is new and lastly it may not have a proven practical application. Therefore‚ a disruptive technology is a low
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This post is Part I of A Brief History of Disruptive Innovation. Part II can be found here. For thousands of years‚ beginning around 10‚000 BC in the Middle East‚ humankind embarked upon its first disruptive revolution. Until that point‚ humans had roamed the earth in hunter-gatherer societies‚ foraging for food. When ancient humans discovered farming‚ and began settling permanently‚ in one place‚ advancements in agricultural technology led to a surplus food supply‚ which in turn‚ led to surplus
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Is Facebook Disruptive? If So‚ How? Disruptive Innovation‚ Facebook What is the most terrible nightmare to users devoted to Facebook? Let’s think about disruptive innovation having been achieved by Facebook. Facebook subscribers of 0 person in 2004 became reached to 800 million people within 6 to 7 years. However‚ this is nothing more than start. It is expected that users will exceed 1‚000 million people in 2012 and be nearly equal to total populations of China or India. Facebook‚ which has
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McKinsey Global Institute May 2013 Disruptive technologies: Advances that will transform life‚ business‚ and the global economy The McKinsey Global Institute The McKinsey Global Institute (MGI)‚ the business and economics research arm of McKinsey & Company‚ was established in 1990 to develop a deeper understanding of the evolving global economy. Our goal is to provide leaders in the commercial‚ public‚ and social sectors with the facts and insights on which to base management and policy
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Disruptive Technology Abstract The objective of this project is to explain the emergence of disruptive technology in the IT industry that will enable and help the organizations growth in a cost effective manner. One of the hottest topics in today’s IT corridors is the uses and benefits of virtualization technologies. IT companies all over the globe are executing virtualization for a diversity of business requirements‚ driven by prospects to progress server flexibility and decrease operational
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Strickland‚ a company’s strategy is its action plan for outperforming its competitors and achieving superior profitability. (Thompson‚ Peteraf‚ Gamble and Strickland p. 4) One well known strategy or theory of many companies is a term called disruptive innovation. Disruptive innovation was coined by Clayton Christensen. It explains the process of a product or service preliminary application initiating from the bottom of the market that replaces an already established product or service. (????) This theory
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Living Case Study As stated by Clayton Christensen‚ disruptive innovation enhances the original business model of a product or organization‚ and changes it; where a product use to only be accessible to a select group of people‚ it is now presented in a much simpler way and accessible to a larger and broader population. Christensen states that the product or organization “takes root” as a simple application‚ and then is disrupted by something. Co-owner Laura Patrick was smart in that she was the
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Is ’disruptive ’ a useful concept for understanding media innovation? Discuss its advantages and limitations. In the early concept of innovation concept‚ depending on the degree of innovation and the effects it produced‚ it can be divided into two types‚ the incremental innovation and disruptive innovation. The incremental innovation refers to a natural innovation process step by step in the lifecycle of a product in the process of technology evolution‚ in accordance with the original technology
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Disruptive technologies are not always disruptive to customers‚ and often take a long time before they are significantly disruptive to established companies. They are often difficult to recognize. Indeed‚ as Christensen points out and studies have shown‚ it is often entirely rational for incumbent companies to ignore disruptive innovations‚ since they compare so badly with existing technologies or products‚ and the deceptively small market available for a disruptive innovation is often very small
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Meeting the Challenge of Disruptive Change by Clayton M. Christensen and Michael Overdorf HARVARD BUSINESS REVIEW March-April 2000 T HESE ARE SCARY TIMES FOR MANAGERS in big companies. Even before the Internet and globalization‚ their track record for dealing with major‚ disruptive change was not good. Out of hundreds of department stores‚ for example‚ only oneDayton Hudson-became a leader in discount retailing. Not one of the minicomputer companies succeeded in the personal computer business
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