CUSTOMER SATISFACTION AND LOYALTY IN LOGISTICS SERVICES @ DHL EXPRESS (I) PVT LTD A PROJECT REPORT Submitted in Partial fulfillment of the degree of requirement for the award of MASTER OF BUSINESS ADMISTRATION (Marketing & HR) Submitted by GAURAB DUTTA Registration No: P07BA126 Under the guidance of Dr. S. Lalitha Prof. in Management Studies BHARATH UNIVERSITY SCHOOL OF MANAGEMENT STUDIES Chennai 600073 India May 2009 School of Management Studies 173‚ Agaram
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PROPOSAL TO IMPLEMENT A CUSTOMER REWARDS PROGRAM THROUGH EXPRESS MART PLUS CARD Abstract Due to the increase in competition in the Retail Industry‚ we must impose a new marketing strategy to retain our current customers. Our main strategy is to create a reward program for customers through XM Plus Card Rewards Program. Achieving the above will allow us to retain our current customers by motivating them to frequently buy from Xpress Mart. I. Introduction Modern marketing revolves
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Essay 1 (Loyalty) Loyalty is defined as the state or quality of being loyal; faithfulness to commitments or obligations. A story that defines loyalty to me is a well-known statue in Edinburgh of Greyfriars Bobby‚ a Skye terrier who captured the hearts of the British public in the late 19th century when the dog maintained laying over the grave of his master for fourteen years. The dog stayed loyal to his owner for fourteen years even when his owner was not able to reciprocate the loyalty in return
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retained by hotels‚ high quality of service‚ hotel brand and honor‚ and revenue can be guaranteed to a large extent. As a result‚ employee loyalty is one of the core competitiveness of hotel‚ largely influencing and determining the further development. Also‚ employee loyalty is one of the indicators of the performance Human Resource Management in a hotel. Employee loyalty is expressed by the behaviors and attitudes that are showed by hotel employees (Ineson & Berechet‚ 2011). With increasingly severe
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Loyalty in Relationships Loyalty is an absolute requirement in a strong relationship. If there is no trust in a relationship‚ then there is no loyalty. I decided to interview my best friend‚ Jacqueline Anderson‚ on what loyalty is in a friendship in her opinion‚ and if she has ever been disloyal. Earning loyalty is difficult because it requires vulnerability and trust‚ but it is an important aspect of a friendship. Loyalty is a commitment to a person‚ place‚ or thing. It is crucial for a relationship
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Loyalty. The word itself brings to mind heroes and knights in shining armor who fight out of loyalty for others‚ like kings or commanders. However‚ in the novel‚ The Outsiders‚ by S.E. Hinton‚ loyalty comes in a different form. In a town of greasers and Socs‚ poor hoodlums and privileged rich kids‚ the loyalty of the different groups is tested in struggles between right and wrong as discriminatory attacks on greasers lead up to the murder of a popular Soc. The conflict between the groups was always
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Hamlet Loyalty EssayThrough its portrayal of human experience Shakespeare’s hamlet reinforces the significance of loyalty. One of the main themes throughout Shakespeare’s “Hamlet” is Loyalty. This is portrayed through the experiences of the characters. Not only the positives of loyalty are shown‚ such as Hamlets loyalty to his dead father or Horatio to Hamlet‚ but it also displays the negatives. These are Claudius’ ultimate betrayal when he murders his brother‚ Gertrude’s hasty remarriage‚ Rosencrantz
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In King Lear by William Shakespeare‚ many themes arise throughout the play. One predominant theme is recurring in King Lear‚ loyalty. Loyalty plays a vast role in this play. Loyalty is expressed in different ways and misuse of loyalty is seen. The theme of loyalty concerns King Lear‚ as he is trying to divide up his kingdom for his three daughter‚ in his old age he asks them simple question‚ how much does his daughter’s love him. As Lear assumed his first two daughters proclaimed their love for him
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THE LEVEL OF CUSTOMER SATISFACTION OF DOK ALTERNATIBO PRODUCT USER’S IN BANSALAN An Undergraduate Research Presented to the Faculty of the College of Business Administration Program University of Mindanao Bansalan Campus Bansalan‚ Davao del Sur In Partial Fulfilment of the Requirements For the Degree of Bachelor of Science in Business Administration Major in Human Resource Management Major in Financial Management By: Lianne Mae P. Teves
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Loyalty and betrayal in Hamlet Loyalty is a significant theme in ‘Hamlet’ because Hamlet himself judges people by their loyalty or disloyalty-his mother‚ Ophelia‚ Rosencrantz and Guildenstern‚ Horatio and he acts accordingly. The significance of the betrayal theme is that many of the major events in the play result from the betrayal of one character by another. The most significant act of betrayal is that of Gertrude-whose marriage to Claudius after two months of widow-hood has such a traumatic
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