were asked‚ which aims to evaluate the effect of the media. There were 40 participants‚ with 15 males and 25 females. Results supported the hypothesis‚ demonstrating that exposure to both magazine and television induce body dissatisfaction based on comparison and self-evaluation. A considerable number of people have constantly tried to control their weight. Introduction The distortion of body image has often been brought into association with advertising and the media in the past decades (Cash
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Research Proposal Identify a research topic ‘Northampton Borough Council and Northamptonshire Police are to slash almost 50 PCSOs and could leave vulnerable members of the public “stranded” The cuts‚ if passed‚ would also have a “knock-on” effect on other parts of society’ (Northampton Chronicle and Echo 2012). In my local town of Northampton‚ Police Community Support Officers are to have their funding cut by the County Council and the Police service themselves will be asked to pay for them
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Exeter Business School 2014/2015 MSc Marketing Dissertation Proposal Submitted By‚ Dimple Lalwani 640054955 1. Introduction Retail is one of the booming industries in India and moreover it is one of the pillars for nation’s growth as it has a holistic
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Dissertation Supervisor: Word Count: *** Executive Summary. Thе modern ideas оf Management in European countries and Asian countries are not similar. Understanding thе trend and transitions in managerial work in Asia is оf considerable importance. The present study examines the leadership styles and behaviours of Asian and Western Manager. U.S and European manager have attained thе status оf cultural heroes‚ and this kind оf status managers do not enjoy in most
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Market Forces January 2008 Vol. 3 No. 4 SHOULD WE ALLOW OUR CHILDREN TO WATCH TV INDEPENDENTLY: AN EMPIRICAL STUDY ON THE IMPACT OF TV ADVERTISING ON CHILDREN TARIQ JALEES & AMBREEN NAZ College of Management Sciences PAF-Karachi Institute of Economics and Technology tariqj@pafkiet.edu.pk Abstract The purpose of this study is to (1) deliberate upon the impacts of television advertising on children‚ (2) identify the critical “impacts”‚ (3) empirically test the significant factors. Based on
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A great deal of advertising on television is aimed at children‚ promoting not only toys and sweets but also products such as food‚ drink‚ music‚ films and clothing to young consumers from toddlers to teenagers. Increasingly‚ this practice is coming under criticism from parents’ organisations‚ politicians and pressure groups in many countries. Many western countries have currently imposed national restrictions‚ and these have also been proposed in most other European Union countries and in the USA
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society many people see advertising as harmful in many different ways. With today’s society image is everything‚ and advertising uses this to their advantage. Advertising uses this as a way to make insecure people buy products they do not need. Many advertisements that are seen today on television‚ billboards‚ newspaper‚ and magazines are indeed harmful to our eyes and brain. Many of them make people feel like crap‚ that you don’t have this car or that house or that body. Advertising is harmful to society
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PRE-ACQUISITION DUE DILLIGENCE INDUSTRY ATTRACTIVENESS The following data relate to the World confectionery market ( IN BILLIONS) YEAR | 2006 | 2007 | | 2008 | | 2009 | | 2010 | | 2011 | MARKET VALUE | 76299.7 | 85474.8 | | 93287.6 | | 89619.1 | | 94793.2 | | 102334.9 | MARKET VALUE CAGR – 6% CONSUMPTION CAGR – 4.8% * Chocolate is the no. 1 impulse buy in many countries including India * The global chocolate confectionary market till around 2008 was dominated by
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the Language used in Children’s Advertising Contents Hypothesis Introduction Methodology Analysis Conclusion Evaluation Bibliography Appendix Hypothesis In my investigation I am going to analyse the language used in children’s television advertising looking specifically at whether the language used is aimed primarily at the children or their parents. Introduction I have chosen to look at the language used in children’s advertising because I am interested in how
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Dissertation research proposal Table of contents Introduction 1- Problem definition/statement 2-Research goals 3-Research objectives 4-Research hypothesis 5-Dissertation organization Chapter one: Literature review Chapter two: Research methodology -Introduction 1. Recipients of the research 2. Justification of the research 3. Research Methodology 3.1. Research problem area 3.2. Research question 3. 3.Research objectives 3.4. Research hypothesis 3.5. Research
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