[pic] Summer Internship Report ON “CONSUMER BUYING BEHAVIOUR OF MAGAZINES” By ASHISH KUMAR MUKHERJEE A0102109001 MBA(Entrepreneurship) Class of 2011 Under the Supervision of Under the Guidance of Dr. Vandana Mathur Mr. Sumit Bhardwaj Programme Leader Deputy Manager MBA (Entrepreneurship) Outlook (India) Pvt. Ltd. In Partial Fulfilment of Award of Master of Business Administration AMITY BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH SECTOR 125‚ NOIDA - 201303‚ UTTAR PRADESH
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* Week 2 Session Readings (Perceptions‚ Learning and Memory) Required Readings: 1. Retail Store design manipulations: Marketers Track Retinas to Find What Draws Consumers - WSJ.com * What consumer sdo and what they say they do it completely different. * The use of computer simulations and eye-retinas to better understand what attracts consumers‚ rather than focus groups and in-dept interviews as consumers will always try to please their testers and overestimate their interests of
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1. How successful do you feel CNS has been in trying to put their product in each of the markets it has entered? How does this success relate to brand equity? I think they did pretty good where they put the product in each market. I think the main reason is the research team of this product are very generous. They knew that the majority of USA people are suffering from running nose‚ snoring that make they have a bad night. So they lunched this product‚ and the result is brilliant. From what I have
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2. Section B 2 2.1. Consumer decision process 2 2.1.1. Need recognition 2 2.1.2. Information search 2 2.1.3. Evaluation of alternatives 2 2.1.4. Purchase 3 2.1.5. Consumption 4 2.1.6. Post-consumption evaluation 4 2.1.7. Divestment 4 2.2. External influences 4 2.2.1. Culture 4 2.2.2. Social class 5 2.2.3. Family 5 2.2.4. Reference groups. 5 2.2.5. Situational influences 5 3. Section C 6 3.1. Target market 6 3.2. Marketing communication
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“DECISION-MAKING STYLES OF GENERATION Y CONSUMERS IN THE PURCHASE OF FASHION APPAREL IN KEMPTON PARK” LAWRENCE MANDHLAZI M Tech: Marketing Dissertation submitted in fulfilment of the requirements for the degree of Magister Technologiae in the Department of Marketing‚ Faculty of Management Sciences‚ Vaal University of Technology. Supervisor: Prof. M. Dhurup The financial assistance of the Central Research Committee of the Vaal University of Technology towards this research is hereby acknowledged
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Term Paper – Consumer Behavior on Smartphones TABLE OF CONTENTS Sl. # 1 2 3 4 5 6 7 8 8.1 8.2 8.3 8.4 8.5 8.6 8.7 8.8 9 10 11 12 13 TOPIC Abstract The Term – ‘Smartphone’ Evolution Of Smartphones Operating Systems Smartphones - Indian Context About The Project Objectives Of The Study Findings From The Study Preferred Brand Purchase Price Most Preferred Apps Most Preferred Attributes While Selecting Smartphones Major Influencers On Buying Decision Purchase
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target different market segments Vishal – lower class(mostly) and lower middle class Big bazaar - both lower middle and upper middle class Moreover there is a huge difference in capital investment between big bazaar and vishal as is evident from their infrastructure ‚ product variety ‚ brand ambassadors [ex Dhoni and Asin for bigbazaar and none such celebrities for vishal] So now we will be focusing on their promotional strategies to see how they attract their respective market segments.
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that they thought they had answered the same question earlier in the survey. It seemed to them that the same questions were reworded‚ however responses weren’t always consistent among similar questions. This may have been due to the participants’ perception of the question based upon the wording and variable connotations. Survey 1-5 Survey 1 to 5 were conducted through a closed group of peers/friends. The data collection process took place in the School of Business and on the phone. It was made
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organisations. Offer financial services including deposit accounts‚ foreign currency deposits and investments‚ credit cards‚ mortgages‚ insurance and charge cards. • Overview Global Consumer Banking division began banking operations in Singapore in 1982. Formidable market player with major market share in key businesses One of the four foreign banks to be awarded the Qualifying Full Bank (QFB) license by the Monetary Authority of Singapore (MAS) in 1999 Well-known for its people
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www.ccsenet.org/ijms International Journal of Marketing Studies Vol. 3‚ No. 2; May 2011 The Influence of Brand Loyalty on Cosmetics Buying Behavior of UAE Female Consumers Dr. Hamza Salim Khraim Marketing Department‚ Faculty of Business Middle East University‚ Amman‚ Jordan E-mail: hkhraim@meu.edu.jo Received: January 24‚ 2011 Accepted: February 9‚ 2011 doi:10.5539/ijms.v3n2p123 Abstract The worldwide annual expenditures for cosmetics is estimated at U.S. $18 billion‚ and
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