Harrah’s Entertainment Case Questions 1. Discuss briefly the factors that drove Harrah’s customer relationship strategy. 2. Discuss briefly the integration between Harrah’s patron database and the marketing workbench. 3. Discuss briefly whether Harrah’s business and IT strategies were aligned‚ and what factors contributed to or detracted from achieving alignment. 4. Does Harrah’s have a sustainable competitive advantage? Can other companies duplicate what Harrah’s has done? 5. What are
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ORGANIZATIONS CUSTOMER RELATIONSHIP MANAGEMENT HELPS CHASE CARD SERVICES MANAGE CUSTOMER CALLS If you have a credit card‚ there’s a good chance that it is from Chase. Chase Card Services is the division of JP Morgan Chase which specializes in credit cards‚ offering a vast array of credit card products such as the Chase Rewards Platinum Visa card. As one of the [argest credit card issuers in the United States‚ the company fields a correspondingly large amount of calls from people seeking customer service
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There are many techniques for building relationships with customers. One in particular would be to learn the names of your regular customers if you have any or thank them by using their last name if they use a credit card for purchases. By remembering their names it makes the customers feel appreciated and in turn their experience will be shared with their friends and relatives. Not only increasing your bottom line but‚ also keeping loyal customers coming to your store. This also secures your position
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become a trusted advocate of the individual and the community. • We build our business around the customer‚ and motivate our people to get the right results for our customers and partners. • In making decisions we always take into account our customers’ views and put ourselves in their position. • We welcome and encourage involvement in decision-making processes by our customers and partners. • We will be ’easy to do business with.
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2013 The Influence of Customer Relationship Management in Business What makes a business prosper? What keeps your costumers coming back to your business rather than going to others? How can you continue to blossom as a business owner? There are many questions to be answered in the world of business. However‚ there is not just one correct answer. The motives of people and their needs can be different with everyone. But there is something that every successful business
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Managing Customer Relationships QUESTIONS 6-1 Nonfinancial measures such as customer satisfaction and customer loyalty are important in managing relationships with customers‚ but an excessive focus on improving customer performance with only these metrics can lead to deteriorating financial performance. To balance the pressure to meet and exceed customer expectations‚ companies should also be measuring the cost to serve each customer and the profits earned‚ customer by customer. 6-2 Examples
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to the customers to meet those needs. The market now determines what the manufacturer produces or the retailer sells and information collected from customers provides the basis for the focus for all organisational activities. Do not make assumptions about customers and their needs‚ ensure that you identify just who your customers are and what their needs are. Communicate with them often and regularly. Go directly to your customers for the information you need for information on customers priorities
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Answer: In IT use the communication of the company between their clients or in the people are being wide spread. The organization will become known because of the IT.Used of IT improve the value chain for the company. Used of IT Improve the customer relationship management
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Business Administration-MBA Semester 4 MK0006 – Services Marketing and Customer Relationship Management - 2 Credits (Book ID: xxxxxxx) Assignment Set- 1 (30 Marks) Note: Each question carries 10 Marks. Answer all the questions. Q.1 a. What do you mean by physical evidence in services? Give examples. (5 marks) b. Write a note on service development. (5 marks) Q.2 a. Briefly explain the terms “customer expectation” and “customer perception”. (6 marks) b. What are the different bases for segmentation
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The relationship between a banker and a customer is as follows: 1. Contractual Relationship: The contract takes place the moment an account is opened by a customer with a bank and this contract remains valid till the customer operates his account as per the terms and conditions agreed between them. 2. Debtor and Creditor Relationship: When a customer opens an account with a bank and maintains a credit balance‚ the banker assumes the position of a debtor and the customers assumes the role of a
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