CERTIFICATE This is to certify that the project reported here has been carried out independently by Mr.Ritesh J.Parmar under the guidance of Mrs. Nisha Kurup as a project in certification course of Program in Business Skills related to Retail‚ and is his original and bonafide work. Mr. Manish Amin Mrs.Nisha Kurup (Centre Head of the NIS ACADEMY) (PG PBS Trainer) V.V.Nagar
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Principles of Marketing‚ Junfeng Pan 1. Market segmentation Midea has considered several segmentation variables (mainly including city size‚ generation‚ and occupation) to segment the Chinese microwave oven market. Midea divided the market into two broader segment: householders in primary cities‚ and tertiary cities. The primary city markets has already been saturated‚ while there were a considerable number of potential customers in tertiary cities. On the other hand‚ in China‚ those people
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[pic] [pic] MARKETING MANAGEMENT “TROPICAN RELAUNCH CAMPAIGN” [pic] TABLE OF CONTENTS INTRODUCTION 3 Company Profile — PepsiCo 3 Vision 3 Mission 4 ‘Tropicana’ — History & Brand 4 Price Ranges 6 MARKET ANALYSIS 7 Industry Analysis 7 Competitor Analysis 7 SWOT Analysis 8 INTEGRATED MARKETING COMMUNICATIONS PLAN 9 Target Market 9 Communication Objectives 9 Advertising Message 10 New Product Range Variants
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2014 Good Food Bad Food Essay America today is known as one of the most well to do countries while also being known as one of the unhealthiest countries in the world. The world’s view of a typical American is overweight with a big mac in one hand and a television remote in the other. The sad truth is that their view isn’t too far off. About 36% percent of all Americans are considered obese. Although many are trying to stop obesity by promoting healthier eating options for children‚ there are many
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Marketing by Tymkiv N.M. and Krytsak O.O. UNIT 1 MARKETING 1. GENERALITIES One of the areas of management is marketing. Marketing is the process of planning and executing the conception‚ pricing‚ promotion and distribution of ideas‚ goods‚ and services to create exchanges that satisfy individual and organizational objectives. Marketing makes products available where customers want them by transferring the ownership of products to buyers. The entire business organization is involved
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Adapting Marketing to the New Economy In this chapter‚ we will address the following questions: 1. What are the major forces driving the new economy? 2. How are business and marketing practices changing as a result of the new economy? 3. How has the Internet changed the way marketers use customer databases and practice customer relationship management? MARKETING MANAGEMENT AT NTT DOCOMO All over Japan‚ NTT (Nippon Telephone and Telegraph) DoCoMo makes money when mobile phones ring. Loosely
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A Case Study on the Masala sector in Pakistan( (With Reference to National Foods) Introduction The food and its allied products industry is considered Pakistan’s largest industry‚ and is believed to account for 27 percent of its value-added production. Trade sources estimate the sector’s total value of production is over Rs.46 billion. Pakistan’s food industry produces cooking oils‚ hydrogenated vegetable oils‚ sugar‚ flour‚ dairy products such as milk‚ butter‚ yogurt‚ cheese and ice-cream‚ biscuits
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1. Introduction | 3 ~ 4 | 2. Food‚ Culture and Tourism | 5 | 2.1 What Do Restaurant Do? | 5 | 2.1.1 How to Promote? | 5 ~ 6 | 2.2 Food Tourism as Destination Marketing | 7 | 2.2.1 Competitiveness | 7 ~ 8 | 2.2.2 Benefits and Impacts | 8 ~ 9 | 2.2.3 International Trends | 9 | 2.2.4 The Key Tasks of Marketing Management | 9 ~ 10 | 2.2.5 The Utilisation of Food as a Tourism Attraction | 10 | 2.2.6 The Need of Framework for Food Tourism | 10 | 2.2.7 Stakeholders Involvement
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Marketing Task 1 Definition of marketing Marketing is about anticipating and identifying the wants and needs of a target market of consumers‚ then satisfying those needs in order to make a profit. Kotler (1991) Defined marketing as: ‘the marketing concepts holds that the key to achieving organizational goals consists in determining the needs and wants of target markets and delivering the desired satisfaction more effectively and efficiently than competitors’. “Marketing is
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JBR-07662; No of Pages 7 Journal of Business Research xxx (2012) xxx–xxx Contents lists available at SciVerse ScienceDirect Journal of Business Research Green marketing ’ functions in building corporate image in the retail setting☆ Eunju Ko a‚ Yoo Kyung Hwang a‚ Eun Young Kim b‚⁎ a b Yonsei University‚ Department of Clothing & Textiles‚ Yonsei University‚ Seoul‚ Republic of Korea Chungbuk National University‚ Department of Fashion Design Information‚ 410 SungBong Ro‚ Cheongju‚ Chungbuk
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