Högskolan i Halmstad Marketing Dissertation May 2008 Marketing Dissertation The concept of Sensory Marketing Cyril VALENTI Joseph RIVIERE TABLE OF CONTENT TABLE OF CONTENT INTRODUCTION: BACKGROUND PURPOSE 1. 2. DEFINITIONS FRAME OF REFERENCE 2.1. VISUAL MARKETING 2.2. AUDITORY MARKETING 2.3. OLFACTORY MARKETING 2.4. GUSTATIVE MARKETING 2.5. TACTILE MARKETING 3. METHOD 3.1. DEFINING THE PROBLEM 3.2. RESEARCH METHODS 3.3. TYPES OF RESEARCH 3.4. POPULATION AND SAMPLING OF THE RESEARCH
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Market Analysis Summary Jewelry manufacturing in the U.S. has seen sharp declines in recent years due to strong foreign competition. Many developing countries are in a good position to provide products at highly competitive prices. As a result‚ many U.S. firms have chosen to produce goods overseas. Despite the decline in the number of domestic jewelry manufacturing establishments‚ sales of costume jewelry have seen sharp increases. The [organization] can capitalize on the growing social trend
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Industry Analysis The US retail consumer electronics (CE) market had reported revenues of $180 billion in 2010. The different revenue streams that make up the reported annual revenue in 2010 for the CE market can be divided into five key areas: Consumer Electronics (CE)‚ which consist of video and audio products; Home Office which consist of PC’s‚ notebooks‚ netbooks‚ tablets‚ and mobile phones; Appliances; Entertainment Hardware and Software; and Services (see Figure 1). Total sales from the
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Electronic Data Interchange within the Food Retail Industry Report assessing the impacts of EDI on a company operating within the food retail industry. 1 Introduction to EDI Electronic Data Interchange can be defined as: “The transfer of electronic data from one organisations computer system to another’s‚ the data being structured in a commonly agreed format…” (Curtis and Cobham 2007) The purpose of EDI is to enable a company to directly exchange business documents‚ such as purchase orders and
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FINANCIAL MANAGEMENT STRATEGIES FOR CORPORATE RETAIL INDUSTRY IN INDIA-A CASE STUDY OF RETAIL SCENARIO IN HYDERABAD AND SECUNDERABAD SYNOPSIS I INTRODUCTION: (1) Retail Industry in India The Indian retail industry is the largest among all the industries‚ accounting for over 10 per cent of the country’s GDP and around 8 per cent of the employment. The retail industry in India has come forth as one of the most dynamic and fast paced industries with several players entering the market. But all
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Latin America - How Smart Ideas Translate into Profitable Businesses 1. Overview The Coca-Cola Retailing Research Council and Booz Allen Hamilton have jointly conducted a study aimed at understanding how successful innovation in retail translates into effective business. In this context‚ the study focused on understanding the role of consumers in leading innovation and also on characterizing and assessing successful cases‚ i.e.‚ cases of true consumer-centered innovation‚ originated in Latina America
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Job Description Date written: October 19‚ 2003 Job Status: Full-time position Position Title: Retail Store Manager Job Summary: Manages sales activities of establishments. Directs staffing‚ training‚ and performance evaluations to develop and control sales program. Coordinates sales distribution by establishing sales territories‚ quotas‚ and goals and advises dealers‚ distributors‚ and clients concerning sales and advertising techniques. Assigns sales territory to sales personnel. Analyzes
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Porters Five Forces of the Retail Industry I. Supplier Power The bargaining power of Suppliers is relatively low. There is a high competition between suppliers which means that their ability to raise prices or reduce quantity is very low. Suppliers include both domestic and international manufacturers and because many retail products are standardized‚ retailers have low switching costs which make the supplier power low. Larger retailers have power over their suppliers because they can threaten
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the country (Datamonitor‚ 2011; pwc‚ 2012). However‚ corruption and crime are still major challenges for doing business in Russia. Russia has been ranked 143rd in Transparency International’s corruption perception index of 2011 concerning perceived public sector corruption. In addition‚ the high degree of bureaucracy within the country makes doing business slow and complicated. The business environment is further negatively affected by the high number of corrupt state officials (Datamonitor‚ 2011)
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Describe the structure and organisation of the retail sector Retailers provide a service to customers at a profit. They are able to do this since the aspects of retailing – operating from an appropriate location‚ offering attractive product variety‚ ensuring enough stock is available to meet demand – add value to the products bought from suppliers and eventually sold to customers. Retailers cut their bulk deliveries from suppliers so individual customers can buy the quantity they require – very
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