Technological Educational Institute of Athens essay for Tourism Marketing to prof. Katsoni “Marketing strategy in the tourism industry” by Yulia Shmakova spring semester 2014 The word "strategy" occurred from the Greek strategos‚ "art of the general". The military origin of this term shouldn’t be surprising. strategos allowed Alexander of Macedon to win the world. Value of the strategic behavior allowing firm to survive in competitive
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via the internet using electronic cards. As a result‚ marketing strategies have been significantly influenced by globalisation. Marketing strategies include market segmentation‚ differentiation and position if product/service‚ products‚ price‚ promotion‚ place‚ people‚ processes and physical evidence‚ e-marketing and global marketing. Global marketing‚ e-marketing‚ place‚ price and promotion are discussed below. The global marketing strategy has been significantly impacted by globalisation. The
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MARKETIN STRATEGY IN E-COMMERCE Marketing Strategy and E-Commerce Introduction With the rapidly advancing technologies that are occurring in modern business‚ organisations are required to be ready‚ and able to adapt within their ever-changing environment. It is true across all diverse industries that in order to stay competitive‚ organisations must be able to utilise the various tools that technology has to offer. Technological factors have been of growing importance‚ particularly in recent years
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Abstract The purpose of the study was to explore why there are so few disabled women taking up sport and leisure activities worldwide. Five research objectives were set to help to achieve this aim. They were: to introduce the issue of disability in sport via a literature review; to establish how gender is presented as it intersects with disability; to examine the role of media in sport for disabled; to interview professional tennis players; and to draw a conclusion and give recommendations. In-depth
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Green marketing has been an important academic research topic since it came about (Coddington‚ 1993; Fuller‚ 1999; Ottman‚ 1994). Attention was drawn to the subject in the late 1970’s when the American Marketing Association organized the first ever workshop on ‘Ecological Marketing’ in 1975 which resulted in the first book on the subject‚ entitled‚ ‘Ecological Marketing’ by Henion and Kinnear in 1976. The first definition of ‘green marketing’ was according to Henion (1976); “the implementation
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companies by developing sound strategic marketing plans. In business the bottom line is about revenue and how to increase revenue for the shareholders. However‚ your market strategy and plan can be the difference between success and failure. Let me start by defining two of the more popular marketing strategies‚ mass and targeted. Mass marketing is a marketing philosophy which the seller views the market as a homogeneous whole‚ and‚ therefore‚ has only one marketing program (the same product‚ the same
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A REPORT ON Customer-Driven Marketing Strategy: Creating Value for Target Customers INDEX SL.NO. TOPICS PAGE NO. 1. Market segmentation 1 2. Segmenting consumer markets 2-4 3. Segmenting business markets 4 4. Segmenting International markets 5 5. Requirements for effective segmentation 5-6 6. Market targeting
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Dissertation in the Field of Information Technology in Financial Management in Partial Fulfilment of the Requirements for the Master of Business Administration Degree with a Major in Finance and a Minor in Systems APPLYING COMPUTER TECHNOLOGY IN FINANCIAL MANAGEMENT Indian Institute of Social Welfare and Business Management MBA (Day) 2005 -2007 20 April 2007 Brinda Raymahasay Flat no 12-G 116 Southern Avenue Calcutta 700029 (033) 2466 2677 98311 81188 brinray@gmail.com B Raymahasay
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order to fulfill its marketing objective of maximizing customer satisfaction by providing high quality products‚ has believed in the following marketing strategy: “Think Global‚ Act Local” Pizza Hut has tried to target each and every diverse population segment either on the basis of age (kids‚ teenage‚ office goers‚ senior citizens) or on basis of lifestyle (singles or couples) or special interest groups (celebrations‚ parties‚ festivals).As a part of the marketing strategy‚ Pizza Hut follows
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TITLE OF YOUR DISSERTATION GOES HERE (USE Shift-Enter‚ or a soft return‚ TO BREAK THE LINES EVENLY) A dissertation submitted by YOUR NAME IN CAPS to THE NAME OF YOUR SCHOOL OR INSTITUTION in partial fulfillment of the requirement for the degree of DOCTOR OF PHILOSOPHY (OR OTHER DEGREE) in YOUR FIELD This dissertation has been accepted for the faculty of [the name of your school or institution] by Name of Chair Chair Name of Advisor Advisor Name of External Reader External Reader
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