banks‚ The McKinsey Quarterly Foo‚ C.T Sureshchandar‚ G. S.‚ Rajendran‚ C. and Anantharaman‚ R. N. (2003)‚ Customer perceptions of service quality in the banking sector of a developing economy: a critical analysis‚ International Journal of Bank Marketing‚ Vol. 21 No. 5‚ pp. 233-242 Gilligan‚ T Heijes‚ C. (2008)‚ Culture‚ convenience or efficiency Customer behaviour in choosing local or foreign banks in China‚ Chinese Management Studies Vol. 2 No. 3‚ pp. 183-202 Claessens‚ S.D (2000)
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Authors xvi 1. Introduction: Marketing for Hospitality and Tourism CHAPTER OBJECTIVES CUSTOMER ORIENTATION WHAT IS HOSPITALITY AND TOURISM MARKETING? MARKETING IN THE HOSPITALITY INDUSTRY Importance of Marketing Tourism Marketing MARKETING HIGHLIGHT 1-1 Needs‚ Wants‚ and Demands Products Value‚ Satisfaction‚ and Quality Exchange‚ Transactions‚ and Relationships Markets MARKETING HIGHLIGHT 1-2: UNDESIRABLE CUSTOMERS Marketing MARKETING MANAGEMENT MARKETING MANAGEMENT PHILOSOPHIES Manufacturing
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Introduction In order to discover why interpretation is used as a tool to manage the tourist experience‚ we must first understand what a tourist is and their motivation behind travelling; as well as the definition of ‘interpretation’ in the context of tourism. For the purpose of this paper we will define ‘tourist’ using Leiper’s definition from ‘Tourism Management’. He described tourists as people seeking recreational or creative understandings and experiences and desire leisure away from their
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“The Journey Is More Important Than the Destination” The psychological motivations‚ or inner journeys‚ that influence a physical journey can give the most insightful look into what that physical journey meant‚ and why it took place. Although the destination is important‚ the inner journey that takes place during a physical journey is often more significant. This inner journey that often drives the physical journey‚ and can also inspire imaginative journeys‚ gives multiple layers of meaning to
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INTRODUCTION--------The President of India is the head of state of the Republic of India. The President is the formal head of the executive‚ legislature and judiciary of India and is the commander-in-chief of the Indian Armed Forces. The President is indirectly elected by the people through elected members of the Parliament of India (Lok Sabha and Rajya Sabha) as well as of the Legislative Assemblies in States of India (Vidhan Sabha) and serves for a term of five years. Historically‚ ruling party
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acknowledged by means of reference‚ both in the final reference section‚ and at the point where they occur in the text. Topic of Dissertation Scenario planning in airline industry. An Abstract The Airline industry is one of the forces of globalization processes in the world economy and it is hard to imagine todays life without business and tourist trips‚ as well as transportation of goods by planes in the short term. World trade‚ rapid growth of international investments and
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VIET NAM COUNTRY REPORT 2012 I. Tourist Performance in 2012 1.1. Major indicators General Viet Nam achieved a substantial growth compared to the 2011 performance in all major indicators: Foreign visitor arrivals: 6.8 million (+13%); Domestic visitors: 32.5 million (+8%); Tourism receipt: USD 7.7 billion (+23 %). Table 1. The major indicators of Viet Nam tourism in 2012 Number of Foreign Visitor Arrivals Number of Domestic Visitors Tourism Receipt (US$ Millions) in 2012 Hotels Number of Star and
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Student-centred learning (or student-centered learning; also called child-centred learning) is an approach to education focusing on the needs of the students‚ rather than those of others involved in the educational process‚ such as teachers and administrators. This approach has many implications for the design of curriculum‚ course content‚ and interactivity of courses. For instance‚ a student-centred course may address the needs of a particular student audience to learn how to solve some job-related
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Foreign Destination Research Project Laura Telutki HTT/200 February 9‚ 2014 Ed Gaeraths Foreign Destination Research Project When I was a young girl‚ I fantasized about becoming a stewardess so that I could travel the world and visit exotic places. Unfortunately‚ in order to be a stewardess‚ one of the many qualifications years ago‚ was that you had to be at least 5’8” tall and I was only 5’5”. My dream of becoming a stewardess was shattered; however‚ it did not stop me from wanting to travel
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senior group of people only consist 1% of total Chinese international visitors. Therefore‚ this market could be an opportunity for VisitBritain to develop. In order to develop deeper into this market our team has make a specific marketing plan and the main objective of the marketing plan is increasing the market share from 1% to 5%. Executive Summary Chinese elderly visitors are underserved In the Chinese market‚ France and Germany are two main competitors of Britain Recommendation: A travel
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