Academic Year 2012‐2013 CEMS BLOCK SEMINAR: Take‐home examination Corporate Entrepreneurship Pauline GELDOF – CEMS Master 2 Introduction In today’s global economy‚ Corporate Entrepreneurship defined by Damanpour (1991) as the generation‚ development‚ and implementation of new ideas and behaviors by a company has become the only real source of competitive advantage for established organizations. Indeed‚ operating within an increasingly
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ENTREPRENEURSHIP: THE NEED TO BE ENTERPRISING. BY DIMKA ZUMGAK YAKUBU GIRLS’ HIGH SCHOOL‚ GINDIRI. A PAPER PRESENTED AT THE SEND-OFF OF NCE III STUDENTS‚ ECONOMICS DEPARTMENT‚ COLLEGE OF EDUCATION‚ GINDIRI. ON 8TH AUGUST‚ 2012. INTRODUCTION. The fact that consumers of goods and services‚ business magnets‚ students‚ teachers‚ opinion leadership‚ government officials‚ and a host of others are interested in entrepreneurship is an indication of the vitality of this subject matter. It has
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1. Given Virgin Mobile’s target market (14 to 24-year-olds)‚ how should it structure its pricing? The case lays out three pricing options. Which option would you choose and why? In designing your pricing plan‚ be as specific as possible with respect to the various elements under considerations (e.g.‚ contracts‚ the size of the subsidies‚ hidden fees‚ average per-minute charges‚ etc.). I believe Virgin Mobile has two options. The first option is the obvious for their target market and any new
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http://www.virgin-atlantic.com/en/gb/allaboutus/ourstory/history.jsp why virgin atlantic start http://www.independent.co.uk/travel/news-and-advice/bransons-flights-of-fancy-the-highs-and-lows-of-virgin-atlantic-1697795.html Try to remember what travel was like 25 years ago; it was the reason I went into the airline business. You would sit on a British Airways plane – or a TWA or a Pan Am plane – and you would get dreadful food‚ you would have to deal with staff who never smiled‚ you
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Virgin Atlantic Environment Policy A message from Virgin Atlantic’s CEO‚ Steve Ridgway: Virgin Atlantic is embedding sustainability at the core of our business. We recognise the growing impact air travel has on the environment‚ and are seeking to address this as best as we can. There are many projects in place across the business to make this a reality‚ both in the air and on the ground. Our recent commitment to invest up to $8bn in the most efficient aircraft available for our routes‚ is a
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Bibliography: Fajardo‚Feliciano R. Entrepreneurship .Philippines: National bookstore‚ 2005. Fajardo‚Feliciano R. Entrepreneurship .Philippines: National bookstore‚ 2005. ‘Global Employment Trends for Youth’‚ ILO‚ October 2008‚ OECD Policy Guidance note: Employment‚ Promoting Pro-Poor Growth: Employment’‚ 2009 Fajardo‚Feliciano R. Entrepreneurship .Philippines: National bookstore‚ 2005. Constance E. Bagley‚ Winning Legally: How to Use the
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Introduction The company I’m going to investigate is Virgin Atlantic. Virgin Atlantic is a British airline‚ which was founded almost 25 years ago; it is a leading player of Sir Richard Branson ’s Virgin Group‚ who own 51% of it and Singapore Airlines owns 49%. Its headquarters are located in Crawley‚ West Sussex‚ England‚ near London Gatwick Airport‚ they also have Technical Engineering Centers and other buildings and offices for cargo and Logistics in Manchester and Norfolk. It operates between
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VIRGIN AMERICA LANDS IN THE UNITED STATES Virgin Group is the corporate umbrella for a large network of almost 300 different companies offering varieties of services including but not limited to telecommunications (virgin mobile)‚ cable TV (virgin media)‚ financial services (virgin money)‚ fitness (virgin active)‚ and soft drinks (virgin drinks). The most famous of them all is the Virgin Atlantic. Virgin Group is owned by European business tycoon‚ Richard Branson. Virgin America debuted in
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ENTREPRENEURSHIP THEORIES AND BEHAVIOUR Several theories have been developed to explain entrepreneurial behavior and motivating factors. 1). Psychological theories – As those developed by McClelland pay attention to personal traits‚ motives and incentives of an individual and conclude that entrepreneurs have a strong need for achievement. According to this theory‚ entrepreneurship get a boost when there are sufficient supply of individuals with certain psychological characteristics such as need
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ticket (Anderson‚ 2009). When Apollo 11 mission landed the first humans on the moon launched on July 16‚ 1969. The whole worlds are stunned. That fact makes a 19-year-old Richard Branson decided that he will one day experience the wonder of space ("Virgin galactic overview‚" 2009). For several years‚ interest in the potential of space tourism has been steadily increasing among engineers‚ scientist‚ entrepreneurs‚ and general public. The attractiveness and exclusivity of traveling into space that drives
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