and David Bowie. By far its biggest celebrity endorser in this time period was Michael Jackson. The singer and PepsiCo struck a $5 million partnership that linked the two together for the rest of the 1980s. With Jackson as its prime celebrity endorser‚ PepsiCo was able to set itself up as the hip‚ trendy drink for the new generation. Pepsi’s celebrity partnerships enabled the company to gain market share even as Coca- Cola’s market share was dropping. Another notable achievement in marketing history
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CONCEPT OF EDUCATION Education involve training of entire person to enable them not only to read‚ write and calculate or to be proficient in a given job but also to enable them to fit themselves for living in the society‚ therefore‚ it is the training of a person intellectually‚ morally and physically. It is also an instrument for social development or social reform through individual development‚ education is a companion‚ it chastens vice and it guide virtues. Unarguably‚ education provides the
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business requires some research on licensing‚ state laws‚ and regulations. Opening a business requires choosing an entity‚ taking control‚ taxation methods‚ and liability issues. The most common types of business forms are sole proprietorship‚ partnership‚ corporation‚ and S corporation. Each type of business has its advantages and disadvantages when related to obtaining a start to a business‚ tax information‚ and liability. Lou and Jose are planning to open a sports bar and restaurants where customers
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earliest examples of bodies to be incorporated by Royal Charter (prior to parliamentary democracy). Commercial Development The 17th and 18th Centuries led to the formation of large‚ partnership-like structures known as joint-stock companies‚ so that pooled investments could be made. At this point‚ partnership and corporate law were fused. The Bubble Act of 1720 attempted to stop the rampant growth to joint stock companies (excessive speculation)‚ particularly in the Dutch tulip industry. Such
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1. The accounts of the partnership of Erwin‚ Ralph and Mon at the end of its fiscal year on September 30‚ 2013‚ are as follows: Cash P15‚000 Loan from Mon P10‚000 Other Assets 130‚000 Erwin‚ Capital (30%) 45‚000 Loan to Ralph 5‚000 Ralph Capital (50%) 30‚000 Liabilities 50‚000 Mon‚ Capital (20%) 15‚000 If Mon received P9‚000 on the first distribution of cash‚ the cash realized from the initial sale of asset was 65‚000 2. JM and PK‚ having capital balances of P245‚000 and P131
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P 205 case 7 Mary McDonald‚ an 86-year-old woman‚ was frequently complaining about the high cost of maintenance of her house and high property taxes. She decided to cancel her fire insurance to reduce expenses. Mary’s daughter was aware of her mother’s concern about the property‚ and she took Mary to the lawyer’s office to sign some papers that would protect her mother. When Mary came to the lawyer’s office‚ she was advised that the paper she was going to sign was the deed to the property. Mary
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profit (or loss) of the business. •Whether or not you need to re-invest earnings into the business. •Your need for access to cash out of the business for yourself. An overview of the four basic legal forms of organization: Sole Proprietorship; Partnerships; Corporations and Limited Liability Company follows. Sole Proprietorship The vast majority of small businesses start out as sole proprietorships. These firms are owned by one person‚ usually the individual who has day-to-day responsibility for
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advantage of the partnership form is that the personal assets of the partners are protected from creditors in case of legal action- False 2. A partnership is considered an “entity” for accounting purposes- True 3. “Mutual agency” means that one partner can legally bind all the other partners to a contract if it appears that he or she is acting appropriately- True 4. Partners are taxed on their drawings regardless of their share of the income. False 5. If a partnership agreement is silent
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THE COMPANIIES ACT‚‚ 1956 THE COMPAN ES ACT 1956 01 Q. Define a Company. Explain the essential features of a Company. Section 3(1) of the Companies Act‚ 1956 defines a company as “An association of individuals form for some purpose and registered under the present Companies Act or an earlier Indian Companies Act.” The following are the essential features of a company 1) Separate Legal Entity - A company on registration has a separate identity of its own which is different and distinct from
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within the firm. We start by examining the origins of the marketing management framework‚ the generally accepted paradigm of the marketing discipline for the past three decades then the shifting managerial practice is examined with close emphasis on dissolution of hierarchical bureaucratic structures in favour of networks of buyer seller relationships and strategic alliances. Within those new forms of organisation the changing role of marketing is discussed and a reconceptualisation of marketing as a
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