UNDERSTANDING & APPLICATIO N OF MARKETING AUDIT Th e R e port Pr epa re d b y‚ CM /20 05/ 183 L. H. S. R a nat hun ga Su bj ec t: St rat eg ic Ma rk et in g Ma na ge men t (B MKT 3 2054 ) Le ct ur er: Mr . Aj it h P. Med is nd Se me ste r: 3rd Ye a r 2nd Se me ste r‚ 2 009 Department of Marketing Management University of Kelaniya ACKNOW LEDG EMENT This assignment was prepared for the purpose of getting the understanding about marketing audit and its important part is concerned. I’m
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In the case of Goodner Brothers‚ Inc. ‚ the six key control weakness were no proper segregation of duties‚ no proper procedure on recording documents‚ lacking monitoring on performance review‚ low gross profit margin than benchmark‚ no control on accessing to the accounting system and inventory storage and too depends on the honesty of the employees. Woody Robinson know very well that the company have these weaknesses that give him the chances to enter the hole to start the fraud activities. Firstly
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understood and evaluated‚ a process that is often known as a Strategic Audit. The external environment in which a business operates can create opportunities which a business can exploit‚ as well as threats which could damage a business; however‚ to be in a position to exploit opportunities‚ or respond to threats‚ a business needs to have the right resources and capabilities in place. The process of conducting a strategic audit can be summarized into the following stages: Resource Audit‚ Value Chain Analysis
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it is going to get there. The "strategic" part of this planning process is the continual attention to current changes in the organization and its external environment‚ and how this effects the future of the organization. Skills in strategic planning are critical to the long-term success of your organization. This form of planning includes: a) Taking a wide look around at what ’s going on outside the organization and how it might effect the organization (an environmental scan) b) Taking a hard
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WorldCom The Story of a Whistleblower . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.5 Hollinger International . . . . . . . . . . . . . . . . . . . . . . . Realities of Audit-Related Litigation instructor resource Manual — do not coPy or redistribute instructor resource Manual — do not coPy or redistribute a day in the life of brent dorsey staff auditor Professional Pressures inS tr uc t ional o b je c t ive
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Audit Evidence This chapter deals with the types of evidence decisions auditors make‚ the evidence available to auditors‚ and the use of that evidence in performing audits. NATURE OF EVIDENCE • Evidence is any information used by the auditor to determine whether the information being audited is stated in accordance with the established criteria. • Evidence includes information that is highly persuasive‚ such as the auditor ’s count of marketable securities‚ and less persuasive information
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Distinguish between the concepts of job satisfaction and organizational commitment and examine the casual relationship between them. Employee commitment gains a highly growing interest from researches. It is considered that employee commitment has an influence on organization effectiveness. It has opportunity to forecast a diversity of organizational outcomes such as decreased turnover and absence from work‚ increased job performance and organizational citizenship behavior. It was shown in several
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one of the UK’s largest online fashion and beauty retailer offering over 35 000 branded and own label fashion lines across womenswear‚ menswear‚ footwear‚ childrenswear‚ accessories‚ jewellery and beauty with over 1500 new product lines introduced each week. It targets the fashion cautious 16-34year olds and it attracts approximately 5.8million unique visitors to its website with 1.2million active customers. With a high sales turnover Asos is rapidly becoming a market leader in online retailing.
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Audit Manual – PART TWO SYSTEM BASED AUDIT Table of content 1. 2. Introduction.......................................................................................................................3 Systems based audit ........................................................................................................4 2.1. 2.2. 2.3. 2.4. 2.5. 2.6. 2.7. 2.8. 3. 3.1. 3.2. 3.3. 3.4. 3.5. 3.6. 3.7. 4. 4.1. 4.2. 4.3. 4.4. 4.5. 4.6. 4.7. 4.8. 4.9. 4.10. 4.11. 4.12. 4.13. Preparing for & planning
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. . . . . . . . . . . . . 5.5 Collins Harp Enterprises 5.6 Sarbox Scooter‚ Inc. 5.7 Société Générale Recommending IT Systems Development Controls . . . . . . . . . . . . . . . . . . . . . . . . . Scoping and Evaluation Judgments in the Audit of Internal Control over Financial Reporting . . . . . . . . . . . . . . . . . . . . . . . . . . . . How a Low-Risk Trading Area Caused a $7.2 Billion Loss instructor resource Manual — do not coPy or redistribute instructor resource Manual
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