REVIEW 1. Service marketing 2. Product 3. Price 4. Place (distribution) 5. Promotion 1 = mixture of general knowledge 2 = all about product 3 = also a mixture but there is a requirement to give examples 4 = services 5 = all about communication. (see and know: communication model and discuss how the model works.) Distribution intensity: INTENSIVE: Coca-Cola‚ milk‚ bread. Distribution through every reasonable outlet in a market. Where the product is available in every possible
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Take Home Exam Questions Question 1 When ChemUnity.com began‚ Herman Rijks was a 37 year old‚ Masters of Science graduate from the Technological University of Delft‚ Netherlands. He was born in South Yemen and grew up in Africa. Rijks had experience in green-field chemical distribution start-ups‚ and general management experience in various chemical companies. He worked for HCI‚ a chemical company for three years‚ and prior to ChemUnity.com‚ he was part of the HCI corporate e-commerce task force
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Trademark – A brand that has exclusive legal protection for the both it brand name and design. Manufactures brands – brand names of manufacturers that distribute product nationally. Dealer (private label) brands- product that carry a retailers or distributer brand name instead of manufactures brand Generic goods- no branded products that sell a discount compared to manufacturer or dealers brand Knockoff brands- illegal copies of national brand. Establishing brand equity and loyalty Brand equity
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illustrates the importance of a product being affordable‚ relevant and available for this market. Innovation went further than product design and also took into account the necessity of a lean distribution channel. This took the form of micro-distributers‚ referred to as Danimamas‚ who comprised township residents‚ unemployed or part-time employed individuals. The case offers insights into the complexity of doing business in developing countries. The company admits that it has not been a sustainable
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distribution channel by a few numbers of management. The two-day training event covering sales‚ marketing and finance created 20% withdrawal of participants. However the company allowed the withdrawal in long-term perspective. It also allowed the distributers to acquire first crate of product for free‚ based on trust. And finally it introduced virtual money process to avoid full financial risk related with danimama. The focus of the procedures conducted by Danone SA was very obvious‚ achievement of
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Hello –––––––‚ nice post‚ but I am representing the plaintiff (Mosley) I am glad to hear that you agree that Zap Fat your dietary supplement taken with birth control pills creates unhealthy side effects and may even cause death. Mentioned in plaintiff’s first set of interrogatories‚ that your client Okedokee Wegtht‚ Inc. took‚ identified other people who made a claim against Okedokee for injuries sustained through the use of Zap Fat. and that two of the claimants’ suffered a stroke and had permanent
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b) 3-5 c) 6-8 d) More than 8 10) Do you think that market place has potential for Berger paints? a) Yes b) No 10. From where do you source products? a) Depot b) Distributers c) Dealers d) Wholesalers 11. How do you rate the distribution channels of the following paint brands? | Very good | Good | average | Poor | Asian | | | | | Berger | | | | | Nerolac | | | | | ICI | |
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Operations Management Project Report Company: Corona Group: J Section: B Group Members: Aatka Zafar BBA 02093054 Adeel Shafique BBA 02093090 Faiza Ahmed BBA 02093071 Usman Ali BBA 02093108 Hina Jabbar BBA 02093052 Submitted to: Sir Sarmad Irfan Executive Summary In this era of globalization and immense competition‚ the only organizations with lean and fittest operations
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Conoco‚ Incorporated was an American oil company founded in 1875 as the Continental Oil and Transportation Company. The company was originally based in Ogden Utah‚ and was a distributer of coal‚ oil‚ kerosene‚ grease‚ candles‚ and a number of other resources in the industry. Since the corporation’s creation it has risen in the ranks and become one of the largest oil providers in the country. ConocoPhillips was created on August 30‚ 2002 through the merger of Conoco‚ Inc. and Phillips Petroleum
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NEEDS ANALYSIS COMPANY PROFILE It was all about taking control of her life‚ so Debbi Fields‚ a young mother with no business experience‚ opened her first cookie store in Palo Alto‚ California in 1977. They told her she was crazy. No business could survive just selling cookies. Humble beginnings launched Mrs. Fields® into a worldwide celebrity and made her company the premier chain of cookie and baked goods stores. Headstrong determination‚ a dynamic personality‚ a sincere concern for people;
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