Scenario 1 FlyWithUs Airlines has started a new low-cost carrier service to link major cities such as New York City with small towns. A few of the airports that service FlyWithUs are located in remote areas and are ill-equipped to handle emergencies. The airline also has a charter service that flies to locations around the world. In some remote areas‚ where the airports are small‚ help may not be immediately available in the event of an accident or some other crisis. Due to a failure
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Executive Summary Industry analysis The airline industry is at the growth stage. The economic and technologic development are the main factors for airline industry growth. Also‚ the demand of customers drives the market growth. Economy globalization also has an impact on airline industry. The competitive rivalry within the industry is high. Southwest’s chief rivals are American Airlines‚ Delta Air Lines‚ United Airlines and US airway. Overall‚ the airline industry develops well. Strategic issues
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“hassle-free” low-cost carrier‚ with more subtle method of collecting additional fees than checked baggage and reservation changes. Identify the Problem The main challenges facing Southwest Airline are maintaining its competitive leadership position through cost control‚ while keeping its culture alive. SWOT Analysis Strengths * Best low-fare carrier * Point-to-point routing * Boeing 737s * Customer service * Successful marketing | Weaknesses * Growth into congested markets * Heavy
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BibliographyKernin‚ Roger A. and Peterson‚ Robert A. Strategic Marketing Problems: Cases and Comments. 11th Edition. Southwest AirlinesSouthwest Airlines employees came together in late January 1995 for their weekly Tuesday meeting. A main topic of discussion was the competitions between Southwest airlines and "Continental Lite" and "Shuttle By United". As they were beginning the meeting a staff member advised the team of two changes "Shuttle By United" made to its service and pricing. First was
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Hobby‚ which is Southwest Airlines’ only profitable route. Southwest needs to determine how to respond to this threatening strategic pricing move by Braniff in order to continuously stay ahead of their losses‚ and possibly reduce or eliminate it further for that operating year. Situational Analysis 3Cs: Competition Before Southwest was established‚ two airlines were servicing the geographic market - Braniff International Airways and Texas International (TI) Airlines. Though both provide intra-state
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Headwind for Spirit Airlines Shares of low-cost carrier Spirit Airlines (SAVE) are down close to 20% this year. Spirit thrives on being a low-cost carrier and generates a massive portion of its revenue from add-on sales. The company provides the cheapest ticket in the airline industry‚ however the company ranks lowest in customer satisfaction. Spirit Airlines ranked last in the latest travel report from the American Customer Satisfaction Index (ACSI). According to a Spirit Airlines’ report‚ ticket price
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Case Study 1 – Southwest Airlines 1. To what do you attribute the success of Southwest Airlines? The success of Southwest Airlines was mainly attributed to their innovative high-volume‚ low-margin business model‚ which included cutting flight prices dramatically‚ using their fleet at maximum capacity‚ and entertaining marketing gimmicks. Southwest’s flight structure took advantage of low-density airports and underserved areas and was comprised of a two-tiered pricing structure that books
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Marketing management Case study “Pegasus Airlines” Question no.1 Give examples of needs‚ wants‚ and demands that Pegasus customers demonstrate‚ differentiating these three concepts. What are the implications of each for Pegasus’ practices? Answer no.1 1. Examples of needs can be Pegasus customers need diversification. 2. Examples of wants can be customers want to improve airline industry and reflect their opinions. 3. Examples of demands can be low-cost airline‚ many destinations they want
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F . WARREN MCFARLAN Tale of Two Airlines in The Network Age: Or Why The Spirit of King George III Is Alive and Well! As Professor Roger McPherson’s wait to go through the security process a second time dragged on into its third hour on this Spring day in 2002‚ (all passengers had to be rescreened upon the discovery that one of the airport screening machines was unplugged) he was reminded of another delayed business trip and the role that information technology played in the story. At 5:30pm
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Assignment 2 14th August 2012 AMERICAN WELL: THE DOCTOR WILL E-SEE YOU NOW From: Group 1‚ Section B A Logesh (2012PGP001) Debraj Das (2012PGP101) Lopes Raoul Reginald (2012PGP187) Piyush Gulati (2012PGP253) Roshan Anand (2012PGP316) AMERICAN WELL: THE DOCTOR WILL E-SEE YOU NOW 1. Which of the new market opportunities do you see as the most promising? Various market opportunities available for American Well are : Hospitals – Installing an online case kiosk in emergency room will allow
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