1 Coordination in Channels of Distribution: The Case of the Orange Juice Industry Ana Maria do Val University of São Paulo FEARP - School of Business and Economics PENSA - Agribusiness Program Av dos Bandeirantes 3900 14040-900 Ribeirão Preto - SP - Brazil Phone 0055-16-6023892 Email: amdoval@uol.com.br Marcos Fava Neves University of São Paulo FEARP - School of Business and Economics PENSA - Agribusiness Program Av dos Bandeirantes 3900 14040-900 Ribeirão Preto - SP - Brazil Phone 0055-16-6023892
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middlemen should begin with study of the market and determination of criteria for evaluating middlemen servicing that market. The company ’s broad policy guidelines should be followed‚ but expect expediency to override policy at times. The checklist of criteria differs according to the type of middlemen being used and the nature of their relationship with the company. Basically‚ such lists are built around four subject areas: (1) productivity or volume‚ (2) financial strength‚ (3) managerial stability
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4. Key targeting strategies of ITC ITC has different targeting strategies for each of its brands. They are as based on six mantras they are as follows: a) Segmentation: Creating brands from scratch with no history and lineage‚ ITC used clear segmentation across its five product lines and the target audience‚ each brand was meant for. b) Group synergy: Once the five products were created and communication strategies set‚ ITC leveraged its properties like hotels‚ foods and apparel store
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Pricing Strategy ITC Foods Business Division (Staples) The FMCG & RETAIL Pricing Strategy UNDERSTANDING THE PROCESS FMCG Pricing Strategy is now a critical element of the management mix. Old school management responsibilities of Sales owning the trade spend budget and customer negotiations with marketing owning the Recommend Retail Price do not work in today ’s information driven age. Retail sales volume is now 80% controlled by 2-3 chains with a scattering
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Industries Energy‚ Utilities & Mining Sector Privatization of the Turkish Electricity Distribution Companies Table of Contents 01 02 Executive Summary 03 General Outlook to Privatization 05 The Turkish Electricity Market 14 TEDAfi 17 Privatization of the Electricity Distribution Companies 27 Appendix 1: Electricity sector strategy paper 28 Appendix 2: Cost-Based Pricing Mechanism 29 Appendix 3: Amendment Proposal to the Law no. 4628 30 Abbrevations 31 List of Tables and Exhibits 32 References
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ITC Snacks and Biscuits | | GROUP 4: abhinash sanjiv verma lalit kumar Contents 1. Mission Vision and Values 3 2. PESTLE ANALYSIS: 3 3. SEGMENTATION: 4 4. TARGETING 6 5. POSITIONING 6 6. CURRENT SITUATION AND TRENDS: 6 7. INDUSTRY’S FIVE COMPETITIVE FORCES: 9 8. COMPETITIVE ADVANTAGE OF COMPETITORS: 9 9. SWOT ANALYSIS: 10 10. PERFORMANCE REVIEW 11 11. MARKETING MIX: 13 12. Objectives 15 13. Positioning
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The ITC eChoupal Initiative Wednesday‚ January 23‚ 2013 Background: Soybeans and their derivatives constituted two-thirds of ITC’s agricultural business. ITC had an integrated presence throughout the entire value chain‚ from procurement to export. Farmers had traditionally relied on choupals‚ an informal assembly‚ as their only source of agricultural knowledge and sold soybeans at the closest market‚ or mandi‚ to traders employed by ITC. Despite success of soybean products in domestic and
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IT for Change Case Study e-Choupal – An Initiative of ITC IT for Change 2008 This case study is part of a research project that sought to analyse how different telecentre models approach development on the ground‚ proceeding to elaborate a typology based on the cornerstones of participation and equity. To conduct this assessment‚ four telecentre projects were examined: the Gujarat government’s E-gram project‚ the corporate-led venture by ITC called e-Choupal‚ the private enterprise model of Drishtee
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1. What problems do you think ITC is going to face in the future due to ban in cigarette advertising? Answer ITC’s cigarettes are manufactured in state-of-the-art factories at Bengaluru‚ Munger‚ Saharanpur‚ Kolkata and Pune‚ with cutting-edge technology & excellent work practices benchmarked to the best globally. An efficient supply-chain & distribution network reaches India’s popular brands across the length & breadth of the country. because the government want to reduce the number
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activities where they assemble. Distribution Strategy One of the ways could be using company delivery van which can serve two purposes - it can take the products to the customers in every nook and corner of the market‚ and it also enables the firm to establish direct contact with them‚ and thereby facilitate sales promotion. However‚ only the bigwigs can adopt this channel. The companies with relatively fewer resources can go in for syndicated distribution where a tie-up between non-competitive
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