Why do we buy the television we watch‚ the cars we drive‚ the food we eat‚ the clothes we wear and even the toothpaste we use? We buy them as a result of promotion Promotion is a form of persuasive communication‚ or getting others to do what you want them to do. Its function is to inform consumers about a service and influencing them to buy that service. In this case promoting AIESEC as student society and organization. To achieve desired sales results‚ entrepreneurs must consider
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A Study on Distribution Management of Hindustan Unilever Limited Submitted To Prof. S Govindrajan By PRADEEP NARAIN SANJEEV KUMAR JHA SATADRU BAGCHI SOUMITRA DHALI g08075 g08086 g08088 g08090 g08095 TARUN KUMAR SAHA 2 Content Page 3 4 5 12 14 16 18 26 33 1. Introduction – Hindustan Unilever Limited 2. Distribution Network of HUL
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Description and Industry Overview: ITC has operations in the FMCG (Fast Moving Consumer Goods) industry‚ Hotels(exclusive franchise in India of two brands owned by Sheraton International Inc)‚ Paperboards & Specialty Papers‚ Packaging‚ Agri-Business and Information Technology. It is rapidly gaining market share even in its nascent businesses of Packaged Foods & Confectionery‚ Branded Apparel‚ Personal Care and Stationery. Competitive Positioning and Strategy ITC Limited is competitively positioned
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The news channels after dominating the Indian television screens for long are losing ground. There is growing disenchantment with the kind of content that is being telecast‚ and more and more viewers are switching to general entertainment channels (GEC)‚ especially Hindi GECs. Interestingly‚ Doordarshan News‚ which is a state broadcaster‚ is not slipping. It continues to hold on to its number 4 position. PriceWaterhouse Coopers in its study titled Indian Entertainment and Media Outlook 2010 attributes
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Before: Personal Computers Distribution n Channels Before: Personal Computers Distribution n Channels The personal computer segment of consumer electronics was greatly impacted by the internet revolution. Before the internet revolution‚ consumers would purchase a personal computer in a retail establishment. The manufacturer had different distribution channels to ship the PC to the retail store. From the channel map above‚ you can see that consumers could buy their personal computer from
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Teamwork in a Multinational Company Added Value or Loss of Efficiency? Table of Contents List of Abbreviations..................................................................................................I 1) Introduction .......................................................................................................... 1 1.1) Objective ....................................................................................................... 1 1.2) Structure...................
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Channel Conflict ARUN VARGHESE S3 MBA MACFAST arunvg21@gmail.com Channel Conflicts Channel conflict occurs whenever channel members have distinctly different opinions or perceptions about distribution channel affairs. If no interdependence exists‚ there would be no basis for conflict. Mutual dependence creates the basis for conflict 2 Types of Channel Conflict Horizontal Conflict – Occurs amongst similar firms at the same level in a distribution channel. Intertype – Occurs
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owner. The agriculture sector has received corporate focus for its importance and attempts have been made to develop sustainable solutions for raising the education level and economic status of the agro cultural community. One such initiative was by ITC Ltd named as the E-Choupal which helped the farmers in developing local leadership‚ attaining sustained increase in income levels‚ accessing knowledge and improving productivity. Traditional Indian Agriculture Traditionally Indian farmers are
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(a) Explain how allocative efficiency is related to the concepts of consumer surplus and producer surplus. Consumer surplus is defined as the highest price consumers are willing to pay for a good minus the price actually paid. As shown in the diagram‚ P1 is the highest price consumers are willing to pay for a good. Pe is the equilibrium price determined by the market. Any consumers are willing to pay price higher than Pe will end up paying Pe. This means they pay less than they expect‚ therefore
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Calculating Efficiency. Efficiency (%) = Useful Energy Out x 100 Total Energy In Questions 1) A light bulb takes in 30J of energy per second. It transfers 3J as useful light energy and 27J as heat energy. Calculate the efficiency. 2) A kettle takes in 2000J of energy per second. It transfers 1500J as useful heat energy and 500J is wasted as sound energy. Calculate the efficiency of the kettle. Remember: In the exam they may not
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