Entered India in 1989 One of the largest multinational investors Provides direct and indirect employment 1‚50‚000people (including suppliers and distributors) BEVERAGES Pepsi‚ 7UP‚ Mirinda‚Mt. Dew and DietPepsi HYDRATINGAND NUTRITIONAL BEVERAGES Aquafina ISOTONIC SPORTS DRINKS Gatorade JUICE BASED DRINKS Tropicana100%‚ Tropicana Nectars‚Tropicana Twisters and Slice LOCAL BRANDS Lehar Evervess Soda and DukesLemonade Manufacturer Sponsored Retail Franchisee Pepsi Co licenses
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TV Channels project India in a bad light Recently the rise of consumerism and a spurt in the number of satellites in the vicinity of our planet have led to rise in the number of TV Channels as well as their viewers across the country.We have specialized channels that cater to the different categories of human taste viz entertainment‚ music‚ news‚sports‚etc. The wider availability of channels helps the viewer to opt among them as per his or her choice.The news channels which are clubbed together
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Préambule : identifier et délimiter le marché : Le marché du jus de fruits fait partie du marché générique des boissons. Si l’on considère le marché du jus de fruits comme le marché principal‚ ses marchés environnants sont : les boissons rafraîchissantes plates‚ l’eau du robinet‚ l’eau en bouteille‚ les sodas‚ le lait‚ le sirop‚ le café‚ le thé et les boissons alcoolisées. A. Quantifier le marché ⢠La taille du marché en valeur‚ en volume‚ et en nombre de
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was part of over $50 million campaign launched by the fruit-based beverages company after a choppy couple of years caused by strong competitors invading the market‚ and a continued drop in sales. Therefore‚ and in order to reinforce its position‚ Tropicana released this campaign focusing on the freshness of its ingredients. In my opinion‚ this campaign was an absolute example of the three rhetorical appeals‚ and I chose one of the ads to demonstrate those elements. The Ethos supposed to convince the
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TOPIC: Distribution The current topic is about distribution while the main article will explain about Apple’s distribution strategy to expand their international market through innovation of strategies of the retail stores. Previously‚ Apple was prefers to open their retail shops around the customers’ neighborhood or busy commute places such as Grand Central stations. However‚ recently Apple has stated its plan to open their retail in prestigious shopping centers such as Harrods‚ London (Gurman
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Distribution decisions Lesson 3 Objectives • Explain why companies use marketing channels and discuss the functions these channels perform. • Discuss how channel members interact and how they organize to perform the work of the channel. • • Identify the major channel alternatives open to a company. • Discuss the nature and importance of marketing logistics and integrated supply chain management. • Discuss the future of retailing Explain how companies select‚ motivate‚ and evaluate channel
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Evaluation of Storage and distribution of food grains in India Term Paper on Organizational management Submitted by ARUN KRISHNA MBA 1st Year 9986592779 October‚ 2012 INDEX Sl.No. Topic Page Number 1. Introduction 3 2. Indian Warehousing needs and management – An Overview 3 3. Main threats to stored grains 5 4. Storage facilities at various levels 6 5. Standardization of grain quality 8 6. Evaluation of Storage Capability and Quality available
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Wine industry distribution channel overview: In the wine world today‚ wine producers must understand that there are three ways that their product can get to the end consumer. First‚ the consumer may buy the wine from a retail store such as a wine boutique or online store such as Wine.com‚ both examples implying that the consumer drinks it at home or another residence. Second‚ the consumer can buy wine in at a place of consumption such as a wine bar or restaurant and drink it on the premises
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ducation Levels EDUCATION LEVELS AND SECTORAL DISTRIBUTION OF WORK FORCE: AN ANALYSIS OF URBAN INDIA I. INTRODUCTION Low levels of literacy and educational attainment‚ large gender disparity in enrolment‚ completed education and labour market participation are important features of the Indian Economy. Educational systems have developed out of social demands and have tended to follow social changes rather than to lead them. This is partly because of their nature. Common to all countries are
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agency channel by insurance companies Submitted by: Stuti Vohra MBA IIndSEM BANASTHALI VIDYAPITH‚ WISDOM Company Profile: SBI Life Insurance‚ one of the leading insurers in India‚ is a joint venture between State Bank of India and BNP
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