A Project Report On “To study and evaluate the sales & channel management process in Godrej & Boyce Mfg. Co. Ltd (Appliance Division) for Home Appliance products for their South Delhi Branch territory”. Submitted in partial fulfillment of the requirements for the degree of “MASTER OF BUSINESS ADMINISTRATION - MARKETING” Session (2012-2014) Submitted By Rehan Ahmad Khan Under Supervision of Mr. Alok Singh Department of Management Studies Jamia Hamdard New Delhi-110062
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manufacturers‚ success or failure is determined by how effectively and efficiently their products are sold through their marketing channel members (e.g.‚ agents‚ wholesalers‚ distributors‚ and retailers). Given this situation‚ considerable marketing channel research has focused on organizational responsibility for managing channel how interrelationships among a firm and its channel members can be managed better (Achrol and Stern 1988; Anderson et al 1997). Globalization of markets is a phenomenon that has
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Crude‚ a documentary by Joe Berlinger‚ provides an eye-opening look into the highly controversial battle between Texaco and the Amazon Jungle of Ecuador. The film follows the lawyers’s fight to improve the jungle’s living environment and restore the original beauty of the Amazon. Texaco has been contaminating the rainforest for around three decades‚ poisoning the water‚ air and land. The pollution has created a ‘death zone’ that has been increasing the rates of cancer‚ leukemia‚ birth defects‚ and
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1 Coordination in Channels of Distribution: The Case of the Orange Juice Industry Ana Maria do Val University of São Paulo FEARP - School of Business and Economics PENSA - Agribusiness Program Av dos Bandeirantes 3900 14040-900 Ribeirão Preto - SP - Brazil Phone 0055-16-6023892 Email: amdoval@uol.com.br Marcos Fava Neves University of São Paulo FEARP - School of Business and Economics PENSA - Agribusiness Program Av dos Bandeirantes 3900 14040-900 Ribeirão Preto - SP - Brazil Phone 0055-16-6023892
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LocatingMiddlemen The search for prospective middlemen should begin with study of the market and determination of criteria for evaluating middlemen servicing that market. The company ’s broad policy guidelines should be followed‚ but expect expediency to override policy at times. The checklist of criteria differs according to the type of middlemen being used and the nature of their relationship with the company. Basically‚ such lists are built around four subject areas: (1) productivity or
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Introduction Crude fat is the term used to refer to the crude mixture of fat-soluble material present in a sample. Crude fat also known as the ether extract or the free lipid content the traditional measure of fat in food products. The lipid materials may include triglycerides‚ diglycerides‚ monoglycerides‚ phospholipids‚ steroids‚ free fatty acids‚ fat soluble vitamins‚ carotene pigments‚ chlorophylls‚ etc. The common approach for total crude fat determination is based on the solubility of lipids
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A Review of: A Crude Awakening The documentary A Crude Awakening is a very descriptive and informative film that helped me further understand the degree of dependence that we have on crude oil and why we became this way. Most points made in the film are facts that I could look up and prove on my own because they were‚ for the most part‚ historical or factual. The film describes how our dependency on oil became very large during and after the industrial revolution due to fast production and high
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CRUDE OIL REFINING OR PETROLEUM PRODUCTS IMPORTATION: WHICH IS ECONOMICAL FOR NIGERIA? ABSTRACT: One of the most crucial challenges facing Nigeria is being able to meet the energy need of the energy hungry populace; the exponential population growth makes it even more challenging. The approach adopted to meeting this need has impacted severely on the economy of the nation as reflected in the year-on-year economic figures. This can be attributed to her choice of net importer
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BMW Motorcycles is a division within the BMW Group. As such their mission is tied to that of the parent company. On the BMW Group website it is noted as follows:"Identifying potential and encouraging growth. Knowing what we represent. Recognizing where our strengths lie and making the best use of every opportunity. Following a clear strategy. Goals we have attained are in essence the point of departure for new challenges. This is the philosophy that inspires every individual at the BMW Group. It
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Andrew McClarren Within the article Scientists Turn Algae into Crude Oil in Less Than an Hour‚ author Tuan C. Nguyen describes the process in which a team of researchers from the U.S. Department of Energy’s Pacific Northwest National Laboratory in Richland‚ Washington had gathered together algae and water and created a form of crude oil very similar to petroleum‚ all in less than an hour (Nguyen). As we’ve been discussing and learning in class‚ algae have proven to be the future of biofuels due
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