INTRODUCTION:- IndianOil is India’s flagship national oil company with business interests straddling the entire hydrocarbon value chain – from refining‚ pipeline transportation and marketing of petroleum products to exploration & production of crude oil & gas‚ marketing of natural gas and petrochemicals. It is the leading Indian corporate in the Fortune ’Global 500’ listing‚ ranked at the 83rd position in the year 2012. With over 34‚233-strong workforce‚ IndianOil has been helping to
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their merchandise this applies for budgeters like C&A as well as for luxury brands like Gucci or Prada. This paper aims to assess those emerging forms of distribution channels by outlining the prevailing formats and exhibiting examples of such innovations by the means of a mini case study for each respective innovative distribution channel. Characteristics of the Fashion Industry What Is Fashion? "Fashion is a form of ugliness so intolerable that we have to alter it every six months." (Oscar
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Dana Wheeler‚ Senior Vice President of marketing for the Fashion Channel is reviewing a new marketing segmentation and positioning strategy. The Fashion Channel Company needs to strengthen its competitive position and is willing to spend an estimated $60 Million on advertising‚ promotion‚ and public relations in 2007. TFC’s main focus has been solely on fashion which is broadcast all hours of the day 7 days a week. This channel reaches close to 80 million viewers in US households with their main
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Addicted To Oil The United States uses nearly a quarter of the world’s oil. This would not be a problem if the U.S. had a large oil reserve but it only has 3% of the world’s reserves for 4% of the population (Pickens). This huge dependence on oil is costing us economically and also threatens our dreams. The United States needs to become more energy independent by using sources other than oil. Many alternative sources are available but renewable sources provide the brightest future.
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Oil Spill Group 3 Vera Lois A. Decano Kriceal Viz B. Saldon Mia Tagle Sam John F. Luison Kathe Unabia Chayya Margaret P. Golez Dominic M. Concillo Oil Spill Introduction In the recent years there have been occurrences of oil spills in several locations within our country. Knowing that these have adverse effects on our environment and the ecosystem as a whole‚ we’ve always been in search of ways to counter this major problem. The damages we receive from an oil spill
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communication channels that business leaders use to provide information to their audiences are very important so that the audience receives the message in a clear and concise manner so that it is clearly understood. In this document‚ I explore three communication channel scenarios and justify what communication channel best suits each situation. Communication Channel Scenarios In business‚ managers need to communicate using the best methods available and be mindful of the communication channel possible
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hursday‚ April 4‚ 2013 Distribution Channels at Clothing Retailer Hennes & Mauritz Distribution Channels at Clothing Retailer Hennes & Mauritz A key section in selling success is the strength of a smart sets diffusion impart. Kerry Capells (2002) Business Week article looks at Sweden-based Hennes & Mauritzs (H&M) sourcing and inventory direction strategies and their reliance on distribution channel partners. H&M has developed a extraordinary distribution channel dodge to compete with better entrenched
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Google’s corporate strategy can be divided into four segments: Product and Marketing strategy‚ Competition strategy‚ Growth strategy‚ and Financial strategy. Google has a strategic orientation of immediate policy focus‚ for example‚ the company’s concern for competition associated matters. In other words‚ Google is more inclined to find the need to beat rivals rather than being held up with a strategic policy. Therefore‚ product orientation strategy has an immense predisposition to identify faults
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5. Purchasing over the Internet is becoming increasingly common. How do you think Zara should adjust its distribution system to deal with this growing phenomenon? An important factor in the Zara brand success story is consistency in who’s running the show. Approximately 92 percent of all six-hundred-fifty-something locations are owned entirely by Zara‚ allowing for greater control over the brand’s execution strategy. Also‚ the ability to produce over half of its own product enables Zara to churn
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Dissertation Report On “Understanding Distribution Channel System and Sales Analysis of PepsiCo India Beverages” At PepsiCo India Holdings Pvt. Ltd. Mumbai Under Guidance Mr. Miya Imamuddin (Territory Development Manager of PepsiCo‚ South Mumbai) In Partial Fulfillment of the Requirements For the award of POST GRADUATE DIPLOMA IN MANAGEMENT Submitted To Submitted By Pro. Aditi Raut
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