SWOT ANALYSIS OF DISTRIBUTION CHANNEL OF COCA-COLA STRENGTH- * Dedicated staff. * Sufficient manpower. * Good ware-house management. * Better co-ordination of employees. * Good field-work by PSR. * Excellent market approach. * Frequently order and supply makes better availability of products in market. * RED and MD works makes great execution of marketing of products. * Reach-out of products in all market through proper delivery system. WEAKNESSES- At ware-house
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Product Product is a good or service that meets the requirements of market and segment. It can be tangible and intangible. There are three different types of products which are Shoe‚ Apparel and Accessories.. Plus‚ Puma continue to focus on the expansion of existing business categories while remaining true to our 3 labeling segments: under the Sports Performance pillar (orange label)‚ they accommodate Teamsport‚ Running‚ Training/Fitness‚ Sailing/Outdoor and Golf. Motorsport‚ Lifestyle and Fundamentals
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ABOUT PUMA 2 AD CAMPAIGN 3 SITUATION ANALYSIS 3 SWOT ANALYSIS 3 MARKET RESEARCH 5 POSITIONING 5 SEGMENTATION 5 One of the most important things is to have a proper market research. 5 MESSAGE OF THE CAMPAIGN 6 8 laws of design 6 MESSAGE STATEGY 7 MEDIA STATEGY 8 CONSUMER BEHAVIOUR 8 RECOMMENDATIONS 10 INNOVATION 10 QUANTIFICATION 10 ORCHESTRATION 11 DOCUMENTATION 11 CONCLUSION 12 BIBLYOGRAPHY 13 ABOUT PUMA Puma is a
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Marketing Strategy Distribution Channel Jones Soda will prepare the shipment and send it to the port of Seattle. They will then ship it to the Beverage experts in South Africa. The product will be finished already and the Beverage Experts only need to get the product to the retailers specified. Beverage Experts Unit 31 Dirk Smit Industrial 14 Jakaranda St‚ Hennopspark‚ Centurion Tshwane‚ South Africa 0154 Telephone No: +27 12 653 2569 (Beverage Experts) Spar Mid-Sized Supermarket
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stabilityThis has influence to any business. When the government in which Puma operates become unstable politically business will definitely be affected. For example civil wars affect both operations‚ leisure’s and sports events which are Puma’s business. In our case study we saw that after terrorist attacks of September‚ 11‚ 2001 and wars in Afghanstan‚ geopolitical uncertainty led puma to shift its production from Pakistan to China (Puma case study‚ 2003). (ii)Foreign Trade RegulationsThese includes treaties
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Strategy PUMA’s goal is to be “The Most Desirable Sportlifestyle Company”. Along its charted course PUMA makes use of the opportunities offered by the sportlifestyle market to strengthen its position in all categories and regions as one of the few multi-category brands. Selected categories and divisions are being developed with a view to achieving permanent value increases through unique brand positioning. PUMA is a sportlifestyle brand where product categories originate in Sport before being continued
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References: 2. Introduction Puma is a one of the famous and multinational global sports brand companies in the world‚ which designing‚ developing‚ selling and marketing footwear‚ apparel and accessories (Puma Annual Report‚ 2012) (Annual Report on the Consumer Price Index‚ 2012) According to the above table‚ it was present that the CPI compared with preceding same period
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development plan? • Integration of seven license markets into the PUMA Group – Japan‚ Taiwan‚ China‚ Hong Kong‚ Argentina‚ Mexico‚ and Canada • Worldwide brand sales climbed by over 16% to € 2.8 billion in financial year 2006. • Consolidated sales jumped over the 2 billion hurdle for the first time‚ growing by 34% to just under € 2.4 billion • Operating profit reached € 366 million and significantly exceeded original expectations. • The PUMA share closed the year at € 295.67‚ posting another value increase
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The establishment of puma took place in 1948 by Rudolf Dassler and it became a published company in 1986. Puma’s head-quarters are in Germany. They distribute their products in more than 120 countries‚ employs more than 9000 people and generates revenue of 2.5 million dollars. The present CEO and Chairman of PUMA is Jochen Zertz. Puma has build a strong‚ global endorsement porofolio‚ one that has become the hottest team and star ensembles in the industry. In 1999‚ Puma demonstrated its uncanny
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MARKETING PLAN FOR PUMA CURRENT MARKETING SITUATION Puma was founded in 1924 in Germany‚ by two brothers‚ and it’s first official ‘out’ was in the 1936 Olympic Games in Berlin. At that time all of the German athletic team was outfitted by the company. In November of 2005 PUMA announced that it will sponsor 8 countries in the 2006 World Soccer Championship. One of the countries that is not included is the US. The growing popularity of the brand has resulted in the worldwide sales gain of over
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