Distribution & Pricing Dartaine Phifer BA181 Foundations of Marketing Instructor: Bell‚ Faith A manager’s job is never ending‚ if you want to be successful in this business. Denny McKnight stated‚ “We think of best practices as doing all the right things with the right tools and getting the right results” (Harps‚ Best Practices in Todays Distribution). One of the marketing plans‚ distribution plays a key role to how products are exposed‚ stored and delivered‚ another key factor is the price
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General Business Description Doctor’s Associates Inc.‚ DBA SUBWAY Overview Basic Information SUBWAY® Restaurants is a registered trademark of Doctor’s Associates Inc. (DAI) located in Milford‚ Connecticut.‚ USA. Address: 325 Bic Drive Milford‚ Connecticut 06460 U.S.A. Telephone: (203) 877-4281 Toll Free: 800-888-4848 Fax: (203) 876-6695 Incorporated: 1965 as Pete’s Super Submarines Employees: 730 NAIC: 722211 Restaurants‚ Fast Food Mission Statement “Delight every customer so
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every type of information to the customers about the functions of scooters. On the other hand‚ communication is sometimes ineffective‚ if the executive do not have to skills to influence the intermediaries. Improper communication channel creates disturbance in the distribution programming model. Effective Work Teams: Organization has to develop the effective work teams in order give tough competition to the rivalry firms. In
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flyer and other) 1.2 Letter of Recommendation Subway Franchise Headquarters/Doctor’s Associates Inc. CEO‚ President‚ Co-Founder 325 Bic Drive Milford‚ Connecticut 06461 United States Dear Mr. Fred DeLuca‚ I would like to thank you first for the opportunity to conduct the marketing assessment proposal for your company. I hope you find my recommendations satisfactory in this letter‚ which is summarized below. Subway must first be honored for its accomplishments so far to date
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Environment at SUBWAY ………18 7.0 Appendix……………………………………………………………………..19 SUBWAY 1.0 Executive Summary SUBWAY was started 43 years ago in the summer of 1965 an enterprising 17 years old young man‚ Fred Deluca . Subway is the market leader in the sub and sandwich shops offering a healthier alternative to traditional fast foods. Subway’s annual sales exceeded $ 6.3 billion‚ while countless awards and accolades have been bestowed its chain over the past 43 years . Subway has more than
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THE HISTORY OF SUBWAY In 1965‚ Fred DeLuca set out to fulfill his dream of becoming a medical doctor. Searching for a way to help pay his education‚ a family friend suggested him to open a submarine sandwich shop. Dr. Peter Buck has made a loan of $1000 to become Fred’s partner‚ and a business relationship was forged that would change the landscape of the fast food industry. The first stores was opened in Bridgeport ‚ Connecticut in August‚ 1965. After that Fred DeLuca and Dr. Peter Buck
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Subway Case Analysis SUBWAY® is the market leader in sub and sandwich shops offering a healthier alternative to traditional fast foods. SUBWAY’s® annual sales exceeded $6.3 billion dollars‚ while countless awards and accolades have been bestowed its chain over the past 40 years. SUBWAY® had 7‚825 units worldwide with 7‚750 units in North America whilst its rapid growth has attracted many investments and brought it many competitors such as KFC and Burger King. Recent initiatives to attract customers
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ACKNOWLEDGEMENT 3 LETTER OF TRANSMITTAL 4 EXECUTIVE SUMMARY 5 FOOD INDUSTRY ANALYSIS 7 INCREASING MARKET FOR FAST FOOD 7 THE FUTURE OF THE INDUSTRY 7 SUBWAY-EAT FRESH 9 INTRODUCTION 9 HISTORY 9 PRODUCT PORTFOLIO 11 COMPETITOR ANALYSIS 12 COMPETITIVE ADVANTAGE OF SUBWAY 14 CORPORATE ORGANIZATION 17 MARKETING ORGANIZATION 17 FUNCTIONAL INTEGRATION AT SUBWAY RESTAURANT 18 METHODS OF INTEGRATION 18 PROCESS OF OPENING UP A FRANCHISE 18 PORTER 5 FORCES MODEL 19 Market competitors 19 Suppliers 19 Buyers 20
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Introduction of Subway Subway is an international fast food chain specializing in the production of sandwiches or subs. Subway is also renowned for being the almost only provider of healthy fast food (L.Harris et al.‚ 2010). They opened their first eco restaurant in 2007 in order to integrate more environment friendly operations‚ efficient equipment and launched “Eat Fresh‚ Live Green™” initiative which included healthy meals and stay fit meals for both kids and adults (Subway Sri Lanka‚ 2017.-a).Subway launched
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the traveler as they are independent agencies. They retail to consumers on an individual basis. Thus‚ they are considered intermediaries in the hospitality distribution channel and are responsible for bringing customers to a product (as opposed to intermediaries in other channels who bring the product to the customer). In a distribution channel that involves only a retail travel agency‚ the hotel will pay a fixed
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